Senior Digital Marketing Manager

Trove Brands is seeking a strategic and performance-driven Sr. Digital Marketing Manager to lead the continued growth of the Owala direct-to-consumer (DTC) business. This role will oversee digital acquisition, retention, and website performance strategies — ensuring all initiatives drive measurable revenue impact and scalable long-term growth. The Sr. Digital Marketing Manager will own the digital roadmap across paid media, SEO/GEO, email/SMS, website performance, and conversion optimization. This individual will provide strategic leadership, performance oversight, and team guidance to ensure Owala’s digital ecosystem operates cohesively and efficiently. This role requires a leader who can balance high-level strategy with performance accountability, while mentoring and developing a growing digital marketing team.

Key Responsibilities:

• Own and lead the overall digital marketing strategy for Owala’s DTC business, with clear accountability for revenue growth and channel performance.
• Develop and manage forecasts, digital budget allocation, and performance targets across acquisition and retention channels.
• Identify scalable growth opportunities and drive innovation across the digital ecosystem.
• Manage, oversee, and guide a team responsible for:
  • Website Growth & Performance Management
  • Paid Media Strategy & Execution
  • Conversion Rate Optimization (CRO)
  • Email / SMS / Lifecycle Marketing
  • SEO / GEO Strategy & Organic Performance
• Ensure full-funnel alignment across channels to optimize acquisition efficiency, retention, and lifetime value.
• Lead ongoing experimentation and testing strategies to improve conversion, creative performance, and customer engagement.
• Monitor attribution models and performance dashboards to continuously refine strategic decisions.
• Directly manage and mentor a team of 4+ digital marketing professionals, fostering growth, accountability, and performance excellence.
• Own and manage digital marketing budgets, ensuring efficient allocation and measurable ROI.
• Establish clear KPIs, reporting cadence, and performance standards across all channels.
• Partner with creative, brand, retail, and e-commerce teams to ensure digital strategies align with overall business objectives.
• Present performance insights, forecasts, and strategic recommendations to senior leadership.
• Elevate digital marketing from tactical execution to scalable, long-term strategy.

Required Qualifications

• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
• 6–9 years of experience in digital marketing, specifically with DTC or e-commerce brands.
• Demonstrated experience owning and leading overall digital marketing strategy for a DTC business, with measurable revenue impact.
  Proven ability to manage and oversee:
  • Website growth and performance initiatives
  • Paid media strategy and execution
  • Conversion rate optimization (CRO) programs
  • Email, SMS, and lifecycle marketing strategies
  • SEO/GEO and organic growth performance
• Experience managing and developing a team of 3 or more direct reports.
• Experience owning and optimizing significant digital marketing budgets.
• Strong proficiency with analytics and reporting tools (Google Analytics, Meta Ads Manager, Klaviyo, etc.).
• Deep understanding of customer acquisition funnels, retention strategies, and performance forecasting.
• Strategic thinker with strong analytical and leadership skills.
• Excellent communication and cross-functional collaboration abilities.