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Full-Time

Brand Director

Confirmed live in the last 24 hours

OLLY

OLLY

51-200 employees

Nutritional supplements for health and wellness

Consumer Goods
Healthcare

Compensation Overview

$165k - $200kAnnually

+ Bonus

Senior

San Francisco, CA, USA

Hybrid schedule; relocation support provided for out-of-area candidates.

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Sales
Branding/Brand Strategy
Marketing
Data Analysis
Requirements
  • 13+ years of total Brand Management experience in Consumer Packaged Goods (consumables)
  • Excellent business fundamentals and analytical skills with experience in driving the P&L and leading cross-functional teams – a true “Team Player/Coach” that drives action in a fast-paced, dynamic environment
  • Robust experience with product innovation – from development, commercialization, to formulation of effective go-to-market strategies and execution of in-market optimizations
  • Experience with consumer research and IRI/AMZ data with ability to distill info into clear, actionable plans
  • Experience in working with all mass trade channels (Grocery, Drug, Mass, Natural, Specialty, E-Commerce) and developing retail sell-in stories
  • Ability to build consensus across departments with a passion for problem-solving, collaboration, digging into the details and rolling up sleeves to make things happen
  • Proven team development skills and an excellent communicator
Responsibilities
  • Lead the Brand Strategy Team, coaching & developing talent, creating & optimizing processes, and upleveling strategic precisions to enable scaling up to $1B brand
  • Lead P&L of VMS portfolio and ensure business is on track to meet OKRs and established financial hurdles via annual planning, executing, and optimizing/pivoting to adjust to a dynamic environment
  • Partner with VP Brand Strategy to accelerate household penetration and drive growth across key VMS segments identified via base business initiatives, renovation/innovation, and marketing communications
  • Collaborate with Insights and Ecom teams to identify business needs and apply learnings of research and data analytics
  • Partner with Product and cross-functional teams to shepherd development through commercialization, creatively troubleshoot, and remove roadblocks to ensure product delivery on brief, profitability, and top line targets
  • Partner with Sales team to create compelling brand & category stories to expand distribution and secure new item sell-in
  • Partner with Marketing and Creative teams to create cohesive, 360 support plans for new items, key segments, and pulse periods, laddering up to master brand

OLLY offers a variety of nutritional supplements aimed at improving overall well-being. Their product range includes gummies, softgels, capsules, and powders that target specific health needs such as sleep, mood, immunity, beauty, and general health. OLLY's products are designed to be convenient and enjoyable, making it easier for health-conscious consumers of all ages to incorporate essential nutrients into their daily routines. Unlike many competitors, OLLY operates on a direct-to-consumer model, selling products directly through their website, which allows them to enhance customer experience and build loyalty. Their goal is to provide high-quality, scientifically-backed supplements that help individuals maintain and improve their health in a simple and enjoyable manner.

Company Stage

M&A

Total Funding

$6.5M

Headquarters

San Francisco, California

Founded

2013

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Simplify's Take

What believers are saying

  • The launch of innovative products like Focus Buddies Brainy L'OLLY Pops demonstrates OLLY's commitment to addressing emerging consumer needs in cognitive health.
  • The appointment of Bryan Ferschinger as Chief Revenue Officer signals a strategic focus on revenue growth and market expansion.
  • Partnerships with platforms like Roku for streaming shopping could open new revenue channels and enhance brand visibility.

What critics are saying

  • Legal challenges, such as the melatonin mislabeling lawsuits, could damage OLLY's reputation and financial stability.
  • The wellness market is highly competitive, requiring continuous innovation to maintain market share.

What makes OLLY unique

  • OLLY's focus on enjoyable and convenient supplement formats like gummies and lollipops sets it apart from traditional pill-based supplements.
  • Their direct-to-consumer model allows for better control over customer experience and data collection, unlike competitors who rely on third-party retailers.
  • OLLY's emphasis on high-quality, scientifically-backed ingredients builds trust and credibility in a crowded wellness market.