​THE ROLE: Brand Director​

Reporting to the VP Brand Strategy, the Brand Director will serve as a key member of the Brand Team by leading brand management inclusive of VMS portfolio & innovation GTM. They will oversee a growing five-person team, and be responsible for unlocking growth across segments, leading the cross-functional team to execute the operating plan, partnering with the Sales team to create compelling selling stories, and partnering with VP Brand Strategy to refine the 3-year innovation pipeline.

KEY RESPONSIBILITIES​

• Lead the Brand Strategy Team, coaching & developing talent, creating & optimizing processes, and upleveling strategic precisions to enable scaling up to $1B brand​
• Lead P&L of VMS portfolio and ensure business is on track to meet OKRs and established financial hurdles via annual planning, executing, and optimizing/pivoting to adjust to a dynamic environment​
• Partner with VP Brand Strategy to accelerate household penetration and drive growth across key VMS segments identified via base business initiatives, renovation/innovation, and marketing communications​
• Collaborate with Insights and Ecom teams to identify business needs and apply learnings of research and data analytics​
• Partner with Product and cross-functional teams to shepherd development through commercialization, creatively troubleshoot, and remove roadblocks to ensure product delivery on brief, profitability, and top line targets​
• Partner with Sales team to create compelling brand & category stories to expand distribution and secure new item sell-in ​
• Partner with Marketing and Creative teams to create cohesive, 360 support plans for new items, key segments, and pulse periods, laddering up to master brand

THE CANDIDATE​

You have 13+ years of brand management experience in the CPG industry, ideally in the Supplements space. You’ve led cross-functional teams, managed complex strategic initiatives and executed operating plans to deliver on financial objectives. You have a passion for brand and team development, love working in dynamic environments, embrace ambiguity and thrive in a fast-paced entrepreneurial culture. You are a self-starter, analytical strategist, and collaborative problem solver. This role reports into the VP Brand Strategy and will lead a team of 5 (3 direct reports) while also partnering closely with cross-functional teams to tightly deliver the execution of the annual operating plan.​

​CAPABILITIES + SKILLS REQUIRED​

• 13+ years of total Brand Management experience in Consumer Packaged Goods (consumables) ​
• Excellent business fundamentals and analytical skills with experience in driving the P&L and leading cross-functional teams – a true “Team Player/Coach” that drives action in a fast-paced, dynamic environment​
• Robust experience with product innovation – from development, commercialization, to formulation of effective go-to-market strategies and execution of in-market optimizations​
• Experience with consumer research and IRI/AMZ data with ability to distill info into clear, actionable plans  ​
• Experience in working with all mass trade channels (Grocery, Drug, Mass, Natural, Specialty, E-Commerce) and developing retail sell-in stories​
• Ability to build consensus across departments with a passion for problem-solving, collaboration, digging into the details and rolling up sleeves to make things happen​
• Proven team development skills and an excellent communicator ​

WHAT TO EXPECT DURING THE INTERVIEW PROCESS

• Initial video screen with a member of our Talent team
• Round 1: Conversation with the Hiring Manager + 1-2 conversations with other Ollies on the team
• Round 2: 2-3 conversations with team or cross functional Ollies
• Final Round: Homework*

*At OLLY, our final round is called Homework. Candidates who participate in this round are given 3 questions in advance to answer and present to the interview panel they previously spoke with in the process. We understand every candidate is different. If you need a reasonable accommodation to adjust this procedure, please let us know as soon as possible so that we can evaluate and provide other options that work for your needs

THE DETAILS

LOCATION: San Francisco, CA -Hybrid schedule. Relocation support will be provided for out-of-area candidates.

HOURS: Full-time, non-exempt

MANAGER:  VP Brand Strategy​

​​PLEASE NOTE: Candidates must be authorized to work in the United States without sponsorship.  ​

The pay range for this position is $165,000 - 200,000 dependent on experience.

WHAT WE OFFER:

• An opportunity to work with an intelligent, inspiring, and extraordinarily fun team
• 100% employer-paid medical coverage for employee only, dental + ortho, and vision insurance
• 4 weeks PTO + paid holidays + 12 Mental Health Days per year
• 100% Paid parental leave, Fertility + Adoption Benefits
• Annual Bonus
• 401(k) plan with Employer Match
• Hybrid Work + Wellness + Cell Phone Stipends
• Free product
• And much more!