Manager - Event Marketing

Relay is the Intelligent System of Action for the physical economy. While the digital revolution has historically left the deskless workforce behind, we are closing that gap by transforming analog frontline operations into a data-rich, AI-powered ecosystem. We aren’t just selling radios; we are building the digital foundation for the 80% of the global workforce that doesn't work at a desk.

It is an incredibly exciting time to be joining Relay, given we've recently ranked #175 on the Deloitte Technology Fast 500 and #920 on the Inc. 5000. 

Why Join Relay?

• A Proven Winner: Join a hyper-growth company trusted by over 10% of the Fortune 500 and a dozen of the Fortune 100.
• High Value, High Impact: With 47% of our revenue coming from $100K+ ARR customers and a 135% Net Revenue Retention (NRR), you will be joining a company rooted in value creation.
• Market-Leading Innovation: The Relay platform captures 1 billion new data points weekly and features award-winning AI tools like TeamTranslate™, which has seen 500% YoY growth.
• World-Class Leadership: Our already stellar C-suite has been bolstered by leaders to help us scale toward our next major milestones.
• The Relay Culture: Work from our amenity-rich Raleigh campus (fitness center, sports courts) with 100% paid health insurance and a team dedicated to "Best Work In My Life" (BWIML).

If you're passionate about technology, driven to make a difference and align your work to a bigger mission, and excited to join a company that's shaping the future of frontline work, we encourage you to explore opportunities at Relay!

Role Overview:

We are looking for a Manager of Event Marketing to lead our tradeshow strategy and serve as the architect of our "see it to believe it" physical brand presence.

This is not a "booth-and-kiosk" role. You will be responsible for translating our complex product value proposition into immersive, experiential environments that enable our account-based selling teams to break into new markets and engage high-value "new logo" targets. You will oversee the entire tradeshow engine across ten distinct market segments, ensuring that every dollar spent translates into market authority and measurable funnel acceleration.

What You'll Do

• Strategic Leadership & Tradeshow Architecture
  • Curate and manage the annual tradeshow calendar for 10 market segments, aligning event selection with our segment-specific go-to-market strategy.
  • Partner with Product Marketing to move beyond traditional demos. You will design "experiential" booth programming that allows prospects to touch, feel, and witness product functionality in a way that creates immediate "aha" moments.
  • Manage the full events budget, including exhibitor fees, complex booth buildouts, high-touch swag, and travel, ensuring high ROI across all spend.
• Execution & Team Management
  • Manage and mentor an Event Marketing Specialist, overseeing their execution of logistics, shipping, inventory management, and task completion within Asana.
  • Work closely with Accounting to reconcile budgets monthly and ensure our project management workflows remain airtight.
  • Beyond tradeshows, you will support our broader Field Marketing motion, executing Customer Advisory Summits, Executive Briefing Center (EBC) events, and factory tours where prospects can see our product in a live customer environment.
  • Execute high-touch ABM activations, including brand-hosted parties, luxury box suites, and "flywheel" lunch-and-learns designed to expand our footprint within existing farming accounts.
• Performance & Impact
  • Proactively assess show performance by gathering both quantitative data (badge scans, MQLs) and qualitative insights from the sales team (deal acceleration, market sentiment).
  • Deliver comprehensive post-mortem reports that influence future investment decisions and product positioning.

What You'll Have

• 3-5 years of experience in Event Marketing, Field Marketing, or Corporate Events, specifically within the B2B SaaS sector.
• Proven track record of managing large-scale tradeshow presences ($100k+ budgets).
• Demonstrates strategic planning abilities by analyzing market maps to determine optimal positioning for success.
• Excels in fast-paced B2B SaaS environments, with proven experience scaling event operations while maintaining high quality.
• Possesses a strong vision for creating engaging booth experiences that captivate audiences and transform product demos into marquee events.
• Has an analytical mindset with a focus on understanding the underlying reasons behind actions and results.
• Fluent in sales terminology and knowledgeable about how events influence pipeline velocity.
• Expertise in Asana (or similar project management tools) and Hubspot/Salesforce for lead tracking.
• Ability to travel (approximately 30%) to key shows and events.
• Experience with Account-Based Marketing (ABM) strategies is highly preferred.

If you're passionate about technology, driven to make a difference and align your work to a bigger mission, and excited to join a company that's shaping the future of frontline work, we encourage you to explore opportunities at Relay!

About us: Relay culture, benefits & perks:

Our culture hinges on Relayers getting LIT up in an environment that fosters learning, impact, and teamwork (LIT) where we can *CHASE*the best work in our lives. We call this BWIML (pronounced bee wimmel = Best Work In My Life)!

It's truly amazing what engaged team members can achieve together. Our ever-evolving list of benefits and perks means you'll be able to integrate work into your whole life, focus on health, perform impactful work, grow and learn in your role, look after yourself/your family, and invest in your future. 

At Relay, we offer...

• 100% Paid Insurance Health, Dental, Vision, Long/Short Term Disability, and Life Insurance benefits for you and those who depend on you
• Generous Paid Time Off
• 401(K) Savings Plan + Company Match
• Baby Cash Reward + Paid Parental Leave
• Wellness Perks, including a world-class onsite fitness center with instructor-led classes + locker room, as well as endless outdoor amenities, whether tennis, basketball, cycling, or pickleball is your jam
• Free Snacks and Fun Times
• Latest tech, standing desks, and all the accessories and software you need to succeed in your role

Ready to build something great with us? We can't wait to hear from you.