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Sosemo

Associate Director of Paid Search - Paid Search, SEM

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • A four-year college degree in marketing, computer science, or a related field is required.
  • Four to six years of experience managing paid search campaigns is required.
  • Two to three years of prior team management experience is required.
  • Fortune 500 or prior big agency experience is required.
  • Prior pharmaceutical marketing experience is required.
  • Strong analytical and problem-solving skills are required.
  • Strong verbal and written communication skills are required.
  • Strong presentation skills in virtual and in-person settings are required.
  • Ability to manage and prioritize multiple projects simultaneously is required.
  • Ability to make decisions in a fast-paced environment is required.
  • High attention to detail is required.
  • Basic knowledge of web technologies is required.
  • Working knowledge of social networking sites, search engines, and app stores is required.
  • Expert knowledge of paid search engine marketing is required.
  • Working knowledge of paid social is required.
  • Leadership qualities are required.
  • Ability and desire to train and develop talent is required.

Responsibilities

  • Assist with proposal development for new and existing clients.
  • Manage and delegate roles, responsibilities, and tasks to a team of 2-3 strategists and associates while maintaining high standards for quality work.
  • Ensure that the team follows the Sosemo Approach.
  • Serve as a strategic expert to guide clients and the client services team.
  • Work with Operations and Project Management to manage timelines and confirm timely delivery of work using status reports, hours tracking, and project management software.
  • Manage clients and ensure their satisfaction.
  • Conduct keyword research, social listening, analysis, insights, and recommendations.
  • Conduct inventory assessments and develop budget allocation recommendations.
  • Structure and set up campaigns.
  • Manage paid search campaigns.
  • Develop and optimize ads.
  • Participate in PRC reviews for pharmaceutical clients.
  • Manage paid media campaigns.
  • Demonstrate the value of initiatives by providing monthly and quarterly metrics reports.
  • Research and keep up with industry trends.
  • Assist with strategy development and team management.
  • Develop new marketing services and refine processes.
  • Perform other duties or functions as assigned.

About the Company

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