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Tencent

Global tech conglomerate: social, gaming, cloud

Marketing Manager

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeShenzhen, Guangdong Province, ChinaNo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree or higher and at least three years of experience in content marketing or social media communications in the gaming industry.
  • Be familiar with the traffic dynamics and content ecosystems of mainstream social media platforms, including Douyin, Kuaishou, Bilibili, and Weibo, and develop differentiated approaches for each platform.
  • Have strong copywriting skills, sensitivity to online trends, and the ability to quickly identify popular culture and public-opinion trends, with the ability to develop content from ideation through execution.
  • Have project management and cross-team collaboration skills, communicate effectively, coordinate resources efficiently, and take responsibility for work.
  • Have a passion for games; deep knowledge of PC and console games is an advantage.
  • Use AI tools such as AI image generation, AI copywriting, and data analysis tools to improve content production and workflows.

Responsibilities

  • Plan end-to-end content marketing for game products, develop creative communication strategies, control content quality and tone, and drive game launches and user growth.
  • Understand core product selling points and user insights, account for target-market characteristics, and plan and execute communications initiatives including public relations, trend-based campaigns, event marketing, and KOL collaborations.
  • Track social media trends and emerging content-marketing approaches, identify growth opportunities through content, and iteratively optimize user communication strategies and creative direction.
  • Own key metrics for content production, distribution, and user acquisition and conversion, while continuously improving brand awareness and market influence.

Desired Qualifications

  • Experience leading complete projects from planning through execution.
  • Deep understanding of PC and console games.

About the Company

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Tencent

Global tech conglomerate: social, gaming, cloud

Tencent is a Chinese tech group that runs major consumer platforms, online gaming, music and video streaming, fintech services, and cloud/enterprise software. Its products include Weixin/WeChat and QQ for messaging and social features with integrated payments, Tencent Cloud for AI and cloud infrastructure, and a large portfolio of games (in-house titles and stakes in studios like Riot Games and Epic Games). It differentiates itself through a massive global user base, a broad, interconnected ecosystem, and deep investments across gaming, media, fintech, and cloud, creating synergies across consumer and enterprise offerings. Its goal is to connect people and businesses through a comprehensive digital platform, expanding its services and AI-powered tools at scale.

Company size
10,001+
Company stage
IPO
Headquarters
Shenzhen, China
Founded
1998

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