A bachelor's degree in Marketing, Communications, Computer Science, or a related field, or equivalent experience.
At least 3 years of digital marketing experience with a strong emphasis on website development, search engine optimization, and analytics.
Proficiency with content management system platforms, including WordPress, custom site management systems, or similar systems.
Basic proficiency in HTML and CSS for troubleshooting.
Proficiency with Google Analytics, Google Search Console, and Google Tag Manager.
Proficiency with search engine optimization tools such as Ahrefs, SEMrush, or Moz.
Experience translating data into insights and action plans.
Strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
Familiarity with information technology systems and integrations, including application programming interfaces, enterprise applications, and user experience and accessibility standards.
Responsibilities
Own the day-to-day management of company-level websites and internal listing engines, ensuring accuracy, performance, and a seamless user experience.
Partner with internal teams and external developers to scope, test, and launch new website features, templates, and integrations.
Audit site structure, optimize navigation, and troubleshoot technical issues to ensure fast load times and mobile-first performance.
Collaborate with information technology to ensure websites follow enterprise security, compliance, and usability standards.
Develop and execute a comprehensive search engine optimization strategy, including keyword research, on-page optimization, technical search engine optimization, schema, site speed, metadata, and link-building initiatives.
Monitor rankings and traffic metrics, report on performance, and recommend improvements.
Stay current with industry trends and algorithm updates to maintain strong search visibility.
Use artificial intelligence-driven tools and analytics to strengthen search engine optimization strategy and digital performance insights.
Own and assist in developing website analytics and performance dashboards, delivering actionable insights to marketing leadership and regional teams.
Implement and manage tracking tools such as Google Analytics and Google Tag Manager to measure campaign performance and lead conversions.
Ensure reporting integrates with enterprise applications and aligns with information technology data governance.
Partner with information technology and marketing/leasing strategy to align website functionality with business goals.
Support digital advertising, internet listing service strategy, and lead management by ensuring accurate data flow and landing-page performance.
Identify opportunities to streamline digital processes, automate workflows, and improve the return on investment of digital initiatives.
Research, recommend, and implement new tools or technologies to enhance digital marketing efforts.
Desired Qualifications
Collaborative, resourceful, and solutions-oriented working style with strong communication skills.
Website Development & Management
o Own day-to-day management of company level websites, and internal listing engines, ensuring accuracy, performance, and seamless user experience.
o Partner with internal teams and external developers to scope, test, and launch new website features, templates, and integrations.
o Audit site structure, optimize navigation, and troubleshoot technical issues to ensure fast load times and mobile-first performance.
o Collaborate with IT to ensure websites follow enterprise security, compliance, and usability standards.
SEO Strategy & Execution
o Develop and execute a comprehensive SEO strategy, including keyword research, on-page optimization, technical SEO (schema, site speed, metadata), and link-building initiatives.
o Monitor rankings and traffic metrics, regularly reporting on performance and recommending improvements.
o Stay ahead of industry trends and algorithm updates to ensure CYM Living maintains strong search visibility.
o Understand the use of AI-driven tools and analytics to strengthen SEO strategy and digital performance insights.
Analytics & Reporting
o Own and assist in developing website analytics and performance dashboards, delivering actionable insights to marketing leadership and regional teams.
o Implement and manage tracking tools (Google Analytics, Google Tag Manager, etc.) to measure campaign performance and lead conversions.
o Ensure reporting integrates with enterprise applications and aligns with IT data governance.
Cross-Functional Collaboration
o Partner with IT and Marketing/Leasing strategy to align website functionality with business goals.
o Support digital advertising, ILS strategy, and lead management by ensuring accurate data flow and landing page performance.
Innovation & Optimization
o Identify opportunities to streamline digital processes, automate workflows, and improve ROI of digital initiatives.
o Research, recommend, and implement new tools or technologies to enhance digital marketing efforts.
Bachelor’s degree in Marketing, Communications, Computer Science, or a related field (or equivalent experience).
3+ years of experience in digital marketing with a strong emphasis on website development, SEO, and analytics.
Proficiency in:
CMS platforms (WordPress, custom site management systems, or similar)
HTML, CSS (basic understanding for troubleshooting)
Google Analytics, Google Search Console, and Tag Manager
SEO tools (Ahrefs, SEMrush, Moz, etc.)
Strong analytical mindset with experience translating data into insights and action plans.
Excellent project management skills, able to manage multiple priorities in a fast-paced environment.
Collaborative, resourceful, and solutions-oriented with strong communication skills.
Familiarity with IT systems and integrations, with knowledge of APIs, enterprise applications, and UX/accessibility standards.
Competitive base salary plus per-lease bonus
Medical, Dental, and Vision Coverage
Flexible Spending and Health Savings Accounts
Short-Term Disability and Supplemental Life Insurance
Employee Assistance Program
Fitness and Well-Being Program
Company-Paid Life Insurance and Long-Term Disability
401(k) with Generous Company Match
Paid Time Off (PTO), Paid Sick Time, and Paid Holiday