Sunny Health & Fitness

Direct-to-consumer home gym equipment provider

TikTok Shop Growth Manager

Growth MarketingConfirmed live in the last 24 hours

Full-timeCity of Industry, CA, USA$70k - $90k /yrIn-person

About the Job

Requirements

A bachelor's degree in Business, Marketing, E-Commerce, Communications, or a related field is preferred.
At least 3 years of experience managing e-commerce, marketplace, or social commerce channels; TikTok Shop experience is strongly preferred.
A proven track record of driving revenue growth, improving conversion rates, and achieving sales targets.
Strong understanding of the TikTok Shop ecosystem, including product ranking, content commerce, livestream selling, affiliate marketing, and promotions.
Experience analyzing sales data, customer behavior, and performance metrics to make strategic decisions.
Strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
Ability to collaborate cross-functionally with creative, marketing, operations, and sales teams.

Responsibilities

Own TikTok Shop growth strategy and execution to achieve revenue and gross merchandise value targets.
Analyze TikTok Shop performance metrics, identify growth opportunities, and implement optimization strategies.
Manage product launches, promotions, pricing strategies, and merchandising efforts.
Partner with content, marketing, creators, and livestream teams to drive traffic and conversions.
Monitor competitors, market trends, and TikTok Shop best practices to maintain a competitive advantage.
Develop reporting dashboards and provide insights on sales performance, customer behavior, and channel growth.

Desired Qualifications

TikTok Shop experience is strongly preferred.

The TikTok Shop Growth Manager is responsible for driving revenue growth, customer acquisition, and overall performance of the TikTok Shop channel. This role owns the development and execution of growth strategies, including product assortment, promotional campaigns, content optimization, livestream initiatives, and performance analysis to maximize sales and engagement.

Key Responsibilities:

Own TikTok Shop growth strategy and execution to achieve revenue and GMV targets.
Analyze TikTok Shop performance metrics, identify growth opportunities, and implement optimization strategies.
Manage product launches, promotions, pricing strategies, and merchandising efforts.
Partner with content, marketing, creators, and livestream teams to drive traffic and conversions.
Monitor competitors, market trends, and TikTok Shop best practices to maintain a competitive advantage.
Develop reporting dashboards and provide insights on sales performance, customer behavior, and channel growth.

Qualifications

Bachelor’s degree in Business, Marketing, E-Commerce, Communications, or a related field preferred.
3+ years of experience managing e-commerce, marketplace, or social commerce channels, with TikTok Shop experience strongly preferred.
Proven track record of driving revenue growth, improving conversion rates, and achieving sales targets.
Strong understanding of TikTok Shop ecosystem, including product ranking, content commerce, livestream selling, affiliate marketing, and promotions.
Experience analyzing sales data, customer behavior, and performance metrics to make strategic decisions.
Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
Excellent communication skills with the ability to collaborate cross-functionally with creative, marketing, operations, and sales teams.

About the Company

Sunny Health & Fitness

Direct-to-consumer home gym equipment provider

Sunny Health & Fitness provides a broad range of home gym equipment, including exercise bikes, treadmills, rowers, and elliptical machines, sold directly to consumers through its online platform. Its products are designed to help people maintain a healthy lifestyle at home, offering reliable and affordable options with warranties to ensure customer trust. The gear works as standard cardiovascular and strength-training machines—consumers choose equipment suitable for their space and fitness goals, and use at-home routines supported by the company’s direct-to-consumer sales model. The company differentiates itself from competitors through direct online sales, competitive pricing, frequent promotions, and warranties, prioritizing customer satisfaction and accessibility. Its goal is to make quality home fitness equipment easy to buy and dependable for everyday use.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Industry, California
Founded: 2002

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