Marketing Campaign Analyst

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Job Summary

The Marketing Campaign Analyst is a data-driven and project management-minded candidate responsible for supporting customer and prospect communications through (but not limited to) campaign development utilizing SQL and Salesforce Marketing Cloud.

The candidate will maintain recurring campaigns and processes, and develop new campaigns with varying deadlines. They will collaborate with business partners (internal and external) on campaign objectives, requirements, creative and strategy. Finally, they will be responsible for all aspects of the campaign development process, intake to file production, creative (testing), campaign design, development and execution.

Required Job Qualifications: 

• Bachelor’s degree and a minimum of 3 years experience in campaign development, consumer marketing, reporting with focus on campaigns, and/or a combination.  

• Proficiency with SQL 

• Demonstrated ability managing projects; including overall responsibility, organization, and timelines 

• Exceptional attention to detail, including technical and business specifics 

• Ability to understand a variety of complex processes simultaneously operating 

• Advanced ability in managing priorities and complexities in the day to day and overall projects 

• An ability to both add creativity, while also developing within best practice frameworks and standards 

• Strong data analysis skills and extensive knowledge of relational databases, data structures and design, data management, and data warehouses 

• Excellent written and verbal communication skills 

• Strong business acumen and consultation skills 

• High regard for confidential and sensitive information 

• Ability to work and maintain focus in a high-pressure, high-performance business environment 

Preferred Job Qualifications:  

• 2 yrs experience with Salesforce Marketing Cloud 

• SQL proficiency to perform complex data analysis 

• In-depth knowledge of relational databases, data structures and design, data management and data warehouses 

• Design robust data flow solutions against communications strategy 

• Develop complex campaign logic using the Salesforce Marketing Cloud campaign tool 
• Outstanding written and verbal communication, including the ability to deeply understand and communicate both technical and business information 

• Prior consumer marketing experience 

• High regard for confidential and sensitive information 

• Demonstrated experience in consulting with, advising and/or influencing others, including senior leaders 
• Proficiency in project management 
• Email and SMS creative template building 

This position is expected to adhere to HCSC's hybrid Flex policy of 3 days in office weekly at the Richardson office.

Are you being referred to one of our roles? If so, ask your connection at HCSC about our Employee Referral process!

Pay Transparency Statement:

At Health Care Service Corporation, you will be part of an organization committed to offering meaningful benefits to our employees to support their life outside of work. From health and wellness benefits, 401(k) savings plan, pension plan, paid time off, paid parental leave, disability insurance, supplemental life insurance, employee assistance program, paid holidays, tuition reimbursement, plus other incentives, we offer a robust total rewards package for employees.  Learn more about our benefit offerings by visiting https://careers.hcsc.com/totalrewards.

The compensation offered will vary depending on your job-related skills, education, knowledge, and experience. This role aligns with an annual incentive bonus plan subject to the terms and the conditions of the plan.

Flex employees are expected to be in the office a minimum of three days a week. Management will have discretion to modify an employee's weekly schedule for exigent circumstances.

HCSC Employment Statement:

We are an Equal Opportunity Employment employer dedicated to providing a welcoming environment where the unique differences of our employees are respected and valued. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other legally protected characteristics. We are a drug-free and smoke-free workplace. Employment may be contingent upon successful completion of drug screening in accordance with applicable law.

Base Pay Range

$76,600.00 - $138,500.00

Exact compensation may vary based on skills, experience, and location.