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ASSA ABLOY

Global leader in access solutions

Regional Product Marketing Manager

Product MarketingUpdated on Nov 14
Full-timeDubai - United Arab EmiratesNo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree in marketing or another relevant discipline is required; candidates with equivalent education plus relevant work experience may also be considered.
  • At least 5 years of experience in product marketing or product management-related positions.
  • Professional written and verbal proficiency in English and Arabic.
  • Ability to communicate effectively with customers, partners, and internal stakeholders across the region.
  • Proven ability to successfully launch products and services globally.
  • Strong expertise in physical security.
  • Understanding of access control systems.
  • Experience operating in a product development team using the Scaled Agile Framework for Lean Enterprises methodology.
  • Ability to collaborate cross-functionally and gain consensus.
  • Candidates must be legally eligible to work in the hiring country.

Responsibilities

  • Implement product strategy for HID Global's physical access control solutions readers.
  • Define market requirements and business opportunities; own the high-level product roadmap and be accountable for its execution.
  • Represent partner and end-user needs to product management, cloud services, and the rest of the organization.
  • Collect, analyze, and report on needs and trends based on end-user and channel surveys, competitive analysis, and industry analysis to provide input to the reader product roadmap.
  • Educate the organization on reader products and serve as the center of competency for market knowledge, market sizing, and customer profiles.
  • Develop prospect, channel, and end-user decision criteria to position HID readers against competitors.
  • Define, implement, and evolve pricing strategy for reader products.
  • Develop product data suitable for product promotion through various channels.
  • Develop and execute new reader product launch programs, preparing assets that define target markets, positioning, competitive analysis and comparison, collaterals, white papers, training, presentations, pricing, and promotion.
  • Analyze and understand longer-term market direction and influence external analysts to adopt and value HID Global's direction.
  • Lead key relationships within the physical access control market to stay abreast of standards, policies, and technology adoption.
  • Review and report regularly on segment and geographical business performance, including revenue, product mix, and margin trends, and advise the organization on improvement implementations to drive growth and profitability.
  • Generate and implement channel strategies with the sales and marketing organization, including pricing and discount strategies.

Desired Qualifications

  • Candidates with equivalent education plus relevant work experience may also be considered.

About the Company

ASSA ABLOY

Global leader in access solutions

ASSA ABLOY provides access solutions including mechanical locks and electronic security systems to secure doors, buildings, and identities. Its products work by combining physical locks with digital access control: mechanical locksets for doors, electronic locks and smart cylinders that can be opened via codes, cards, keys, or mobile apps, and identity solutions from HID Global that manage secure credentials and access permissions across systems. The company differentiates itself through a large, diversified portfolio of brands and products, a long track record of strategic acquisitions (such as Yale Locks and HID Global), and a global presence in over 70 countries, which lets it serve many customers and integrate hardware with software and identity management. The goal is to maintain leadership in the access-solutions market by expanding offerings, geographic reach, and coordination across physical security and identity technologies.

Company size
10,001+
Company stage
IPO
Headquarters
Stockholms kommun, Sweden
Founded
1880

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