Director – Creator Management

Influential is looking for an experienced Director, Creator Management to implement the day-to-day strategy and campaign execution for Fortune 500 clients. This role will lead the east coast campaign management team while supporting the development and execution of our top-tier influencer marketing campaigns. The Director works closely with our Account Management and Creative teams and is responsible for building relationships with the influencer community across all social platforms.  

In general, on a typical day you will:

• Be accountable for the overall success of Influential's social campaigns
• Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics
• Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
• Directly manage a team and be responsible for their output and success
• Liaise between the creator management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met
• Oversee Influencer “casting”, negotiation, contracting and content management across different brand campaigns.
• Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer
• Well versed in the influencer marketing space or strong interest in the industry
• Working knowledge of online performance tracking and brand measurement tools
• Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials
• A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams.

Being a Director, Creator Management requires:

• 7+ years of experience working in a digital, advertising, or influencer marketing environment including 
• Experience managing multiple 6 to 7 figure projects at one time in a fast-paced environment
• Expert negotiating skills and management of six figure Influencer campaign budgets
• Established and extensive network of managers/agents or Influencer contacts
• Experience managing a team
• Direct experience with on-site Influencer activations
• Knowledge of offline and online space, with a strong understanding of the relationship between brand, media, and consumer
• Working knowledge of online performance tracking and brand measurement tools
• A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams
• Strong organizational skills and attention to details, while juggling multiple projects and timelines
• Comfortable working in a startup environment, creating organization and processes where none may exist
• Knowledge of all major social platforms and recent trends on Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube, and more
• Bachelor’s degree or equivalent experience

Bonus points if:

• Experience at a marketing-tech or media start-up
• You’re passionate about social media and/or influencer marketing

Estimated salary range:

$120,000 - $160,000