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WATI.io

WhatsApp automation for enterprise customer engagement

Customer Success Manager

Account ManagementConfirmed live in the last 24 hours
Full-timeShenzhen, Guangdong Province, ChinaNo salary listedIn-person

About the Job

Requirements

  • Strong problem-solving skills and the ability to work independently.
  • At least 3 years of experience in customer success, account management, consulting, or project management.
  • Experience in customer service for the China market.
  • Good business acumen to understand customer goals and translate them into actionable product usage and business growth plans.
  • Commercial sensitivity to identify and drive upsell, upgrade, or customer expansion opportunities.
  • Communication, training, and presentation skills to explain products and best practices to customers and channel partners.
  • Fluent spoken and written Mandarin, with English communication skills sufficient for daily work.

Responsibilities

  • Manage a large number of small and medium-sized business customers in the China market.
  • Drive customer product activation, deepen product usage, and achieve renewals and upsells through scalable customer success programs and standardized processes.
  • Design, execute, and optimize scalable customer success programs, including customer segmentation and automated operational processes, to improve first-30-day customer activation and reduce churn.
  • Drive customers to use Wati features deeply, identify best practices, and turn successful experiences into reusable customer case studies.
  • Create Chinese customer education materials, including onboarding messages, email content, illustrated operation guides, and instructional videos; organize online group training and follow-up.
  • Handle onboarding and launch for selected key accounts, including basic setup of Meta and Wati accounts.
  • Provide one-on-one guidance to customers who need additional support during onboarding, product usage, or business expansion.
  • Understand customers' evolving business needs, identify upgrade and upsell opportunities, and recommend suitable Wati solutions.
  • Manage commercial communications for assigned customers and drive and close upsell and expansion opportunities.
  • Collect and analyze customer issues and requests, identify common pain points and improvement suggestions, provide feedback to product and research and development teams, and follow up on issue resolution and requirement closure.
  • Provide product training, methodological guidance, and daily support to channel partners' customer success teams to improve their capabilities in customer onboarding, product usage, issue handling, renewals, and customer growth.
  • Work with customer service, product, research and development, marketing, and other internal teams to resolve customer issues and cross-team matters promptly.
  • Maintain accurate and timely customer interaction records, customer health information, and renewal and upsell forecasts in the customer relationship management system.
  • Develop a deep understanding of Chinese small and medium-sized business customers, especially overseas-oriented enterprises using WhatsApp and other international communication channels to serve overseas customers.

Desired Qualifications

  • Experience in B2B software as a service, technology, e-commerce, cross-border business, or digital marketing.
  • Experience in channel partner management, channel customer success, or channel enablement.
  • Experience managing many small and medium-sized business customers through standardized, automated, or digital approaches.
  • Familiarity with HubSpot, Salesforce, Zendesk, or similar customer relationship management and customer success management tools.

About the Company

WATI.io

WhatsApp automation for enterprise customer engagement

WATI.io provides an enterprise-grade platform for WhatsApp automation and customer engagement, helping large organizations manage and automate customer communications on WhatsApp through automated responses, chatbots, and API integrations. The platform connects to WhatsApp and uses keyword-based replies, live dashboards, and KPI tracking, with developer-friendly APIs for easy integration into existing systems. It differentiates itself by targeting Fortune 500 and multinational clients across industries like insurance and asset management, emphasizing scale, reliability, and thorough performance analytics. Its goal is to enable businesses to reach and engage billions of WhatsApp users by delivering scalable, measurable customer interactions that improve satisfaction and efficiency.

Company size
201-500
Company stage
Series B
Total funding
$31.3M
Headquarters
Hong Kong
Founded
2019

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