Product Marketing Manager
Updated on 4/10/2024
Spoiler Alert

11-50 employees

Digitizes inventory liquidation for CPG manufacturers
Company Overview
Spoiler Alert is a B2B sales software company that transforms excess inventory management into a profitable venture. By digitizing the liquidation process, they enable CPG manufacturers and distributors to recover value from otherwise wasted products, thereby enhancing profits, customer relationships, and supply chain effectiveness. Their unique sales and analytics platform, coupled with a connected buyer network and data-driven insights, empowers suppliers to drive improved financial performance, making them a preferred partner for some of the world's largest companies.
Consumer Software
B2B

Company Stage

Series A

Total Funding

$16.3M

Founded

2015

Headquarters

Boston, Massachusetts

Growth & Insights
Headcount

6 month growth

9%

1 year growth

17%

2 year growth

41%
Locations
Remote in USA • Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Market Research
Sales
Segment
Marketing
Data Analysis
CategoriesNew
Brand & Creative Marketing
General Marketing
Growth Marketing
Growth & Marketing
Requirements
  • Proven experience in product marketing, with a focus on complex SaaS solutions for enterprise audiences.
  • Strong analytical skills with the ability to turn data into actionable insights and compelling narratives.
  • Excellent written & verbal communication skills.
  • Ability to thrive in a fast-paced, startup environment and adapt to changing priorities.
  • Creative mindset with a proactive & strategic approach to problem-solving.
  • Passion for Spoiler Alert's mission and values.
Responsibilities
  • Develop and Lead Product Marketing Strategies: Create and implement comprehensive product marketing strategies that align with the company's mission and goals.
  • Product Positioning: Shape and refine our position in a new market, focusing on highlighting the unique value proposition of our products. Conduct thorough market research to identify key trends, competitive landscape, and customer needs to inform product positioning and messaging.
  • Manage Product Launches: Create high-quality marketing collateral, including but not limited to product presentations, case studies, whitepapers, and sales enablement materials to ensure effective communication and maximum market impact of past and future product launches.
  • Data-Driven Storytelling: Utilize data and P&L results to craft compelling stories that resonate with our target audience.
  • Customer Segmentation: Identify and understand key audience segments, tailoring marketing messages to address the specific needs and pain points of each segment.
  • SaaS Expertise: Leverage your experience in positioning complex SaaS solutions to effectively communicate the technical aspects and benefits to enterprise audiences.
  • Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including product management, data analytics, design, sales, and customer success, to ensure alignment and consistency across all marketing efforts.