Marketing Manager - Acute and Home Therapies

Vantive is a vital organ therapy company on a mission to extend lives and expand possibilities for patients and care teams everywhere. For 70 years, our team has driven meaningful innovations in kidney care. As we build on our legacy, we are deepening our commitment to elevating the dialysis experience through digital solutions and advanced services, while looking beyond kidney care and investing in transforming vital organ therapies. Greater flexibility and efficiency in therapy administration for care teams, and longer, fuller lives for patients— that is what Vantive aspires to deliver.

We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us. At Vantive, you will become part of a community of people who are focused, courageous and don’t settle for the mediocre. Each of us is driven to help improve patients’ lives worldwide. Join us in advancing our mission to extend lives and expand possibilities.

At Vantive ANZ, we are proud to announce that we have been certified as a Great Place to Work. This achievement reflects the culture we have built together, one founded on our core values of Trust, Innovate, Care, and Own It. Every day, our people bring these values to life by fostering collaboration, embracing new ideas, supporting one another, and taking ownership of delivering meaningful impact. At Vantive, we remain committed to creating an environment where our employees can thrive, collaborate, and contribute to our mission of Extending Lives, Expanding Possibilities.

Position: Marketing Manager, Acute and Home Therapies
Office Location: Vantive Head Office, VicX, North Sydney
Report: General Manager, ANZ (Based in North Sydney)
Visa Condition: Must have valid working rights in Australia (Citizen or Permanent Resident)

Work Arrangement: Intentional Hybrid (3 days per week in the office and 2 days per week)

Job Scope: The Marketing Manager, Acute and Home Therapies (PD) leads the A/NZ marketing function, translating global and regional strategy into effective country plans that drive therapy growth, customer experience, patient journey improvement, portfolio performance and sustainable business outcomes.

Key Duties and Responsibilities:

1. Strategy, Portfolio & Market Growth:

Lead the development and execution of the A/NZ marketing strategy across Acute and Home Therapies, ensuring global and regional priorities are translated into clear, commercially actionable local plans. Identify and prioritise growth opportunities through deep understanding of therapy trends, customer needs, clinician workflows, patient journey insights, funding environments, competitive dynamics and market development opportunities.

Own portfolio strategy and lifecycle management, including positioning, segmentation, value proposition development, launch planning, pricing input, market shaping initiatives and portfolio prioritisation. Establish clear growth ambitions and execution roadmaps that support both enterprise objectives and A/NZ business goals while improving patient access, customer experience and therapy adoption.

2. Commercial Leadership & Customer Engagement:

Act as a strategic commercial partner to the General Manager A/NZ and broader leadership team, bringing a strong external market, customer and patient perspective to business planning and decision-making. Collaborate closely with Sales, Medical Affairs, Market Development, Regulatory Affairs, Quality, Finance, Supply Chain and regional and global teams to ensure marketing strategies are commercially sound, operationally executable and aligned to customer priorities. Drive customer-centric engagement strategies supporting consultative selling frameworks, customer segmentation, patient journey mapping, education programs, value narratives, account planning inputs, sales playbooks and field enablement tools. Support customer conversations by equipping teams to articulate clinical, operational, economic and patient experience value, helping strengthen relationships, influence therapy adoption and improve business performance.

3. Marketing Excellence, Digital & Execution

Lead all aspects of marketing execution, including product and therapy launches, campaigns, communications, digital engagement, customer education, events, omnichannel programs and connected health initiatives. Ensure global and regional strategies are effectively adapted for A/NZ customers while maintaining brand consistency, scientific integrity and compliance requirements. Position digital and connected health as key enablers of customer engagement, therapy adoption, patient journey improvement and business growth through the use of data, automation, education platforms, customer engagement technologies and personalised communications. Oversee marketing operations including planning processes, campaign calendars, supplier management, content development, promotional review processes, budget administration and governance to ensure activities are coordinated, customer-focused, measurable and delivered to a high standard.

4. Performance, Insights & Governance

Establish a robust performance management framework that links strategy, execution and business outcomes. Define, monitor and report both lead and lag performance indicators that provide visibility of execution progress, customer engagement, portfolio performance, therapy adoption, patient growth, commercial outcomes and return on investment. Convert market intelligence, customer insights, competitor activity, campaign analytics, digital engagement metrics, sales trends and business performance data into actionable recommendations that improve strategic decision-making and resource allocation. Lead regular business reviews, executive reporting, performance discussions and governance forums, providing clear insights into opportunities, risks, corrective actions and investment priorities. Ensure leadership teams have timely, evidence-based information to steer strategy execution and accelerate growth.

5. People Leadership, Culture, Compliance & Resource Stewardship

Lead and develop a high-performing marketing organisation comprising Product Management, Marketing Operations and Marketing Communications teams. Build capability across strategic marketing, commercial acumen, digital engagement, customer experience, analytics and execution excellence through coaching, mentoring and clear accountability. Foster a culture of collaboration, curiosity, innovation, ownership and continuous improvement, ensuring strong alignment across strategy, content, campaigns, operations and communications. Manage marketing budgets, suppliers and resources responsibly, ensuring investments are prioritised against strategic objectives, customer impact, compliance obligations and expected business outcomes. Ensure all marketing activities, materials and educational initiatives comply with Vantive policies, legal and regulatory requirements, industry codes and ethical standards. Serve as a visible culture champion, consistently modelling Vantive's values of Care, Trust, Innovate and Own It, while promoting an inclusive, customer-focused and high-performance environment.

Qualifications & Experience:

• Tertiary qualifications in Marketing, Business, Science, Healthcare, Nursing, Biomedical Science or a related discipline.
• Postgraduate qualifications in Marketing, Business Administration, Healthcare Management or a related field are desirable.
• Marketing qualifications and/or proven experience in medical devices, healthcare or life sciences marketing are essential

• Strategic Marketing & Commercial Leadership
  • Significant experience in marketing, product management, portfolio strategy or commercial leadership, with a proven track record in go-to-market strategy, product launches, lifecycle management, market development and commercial execution.
• Market Planning & Performance Management
  • Demonstrated ability to translate global and regional strategies into local market plans, using lead and lag indicators to monitor performance, optimise execution and evaluate business outcomes.
• People Leadership & Organisational Effectiveness
  • Proven experience leading marketing teams across product management, marketing operations and communications, while managing budgets, investment priorities and marketing effectiveness.
• Cross-Functional & Matrix Collaboration
  • Experience working effectively in complex matrix environments and partnering with Sales, Medical Affairs, Regulatory Affairs, Quality, Supply Chain, Finance, Market Development and external agencies to deliver business objectives.
• Digital, Omnichannel & Executive Communication Capabilities
  • Experience leveraging omnichannel marketing, digital platforms, customer engagement tools, connected health solutions and data insights to improve customer experience and business performance, with the ability to prepare and present executive-level business reviews and strategic updates.

Skills & Technical:

• Strategic & Commercial Leadership
  • Ability to translate enterprise, regional and global priorities into local execution plans that drive revenue growth, market share, therapy adoption, profitability and customer outcomes.
• Performance & Business Insight
  • Strong analytical capability with expertise in KPI development, performance governance, market analysis, customer insights and data-driven decision making to improve business results.
• People Leadership & Stakeholder Influence
  • Proven ability to lead, develop and motivate high-performing teams while effectively influencing senior leaders, matrix partners and cross-functional stakeholders in complex environments.
• Customer, Market Development & Value Creation
  • Deep customer-centric focus with the ability to leverage patient journey insights, clinical and economic evidence, customer value propositions and consultative selling resources to support therapy adoption, customer engagement and business growth.
• Execution, Communication & Digital Enablement
  • Strong capability in strategic communication, project management, omnichannel marketing, digital engagement and executive reporting, combined with a commitment to compliance, quality and ethical marketing practices. Ability to travel as required across ANZ and the region.

Key Relationships & Stakeholders 

Internal:

• A/NZ Commercial Leadership and Marketing Teams
• Regional and Global Commercial & Marketing Functions
• Sales, Market Development and Medical Affairs
• Regulatory, Quality, Compliance and Corporate Functions
• Supply Chain, Customer Support and Analytics Teams

External:

• Healthcare Professionals, Clinicians and Key Opinion Leaders (KOLs)
• Hospital Executives, Procurement and Funding Stakeholders
• Government, Regulatory and Industry Bodies (including MTAA)
• Professional Associations and Industry Networks
• Marketing, Media, Creative and Event Agency Partners
• Digital, Technology and Third-Party Service Providers
• Suppliers, Consultants and Strategic Business Partners

Reasonable Accommodation

Vantive is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information. Form Link

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