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Healthie

Cloud-based EHR for wellness practices

Demand Generation Campaign Manager

Growth MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$120k - $140k

About the Job

Requirements

  • At least 4 years of experience in B2B SaaS marketing.
  • A proven track record of shipping conversion-focused campaigns at volume.
  • Ability to translate defined messaging frameworks into compelling content across formats and channels.
  • Experience building and executing landing pages, email sequences, webinar funnels, paid creative briefs and ad copy, and promotional campaigns.
  • Hands-on AI fluency, including repeatable workflows and skills that have improved speed, quality, or results, with examples available.
  • Familiarity with funnel metrics and attribution concepts, and experience supporting optimization and experimentation.
  • Ability to execute quickly within established strategic direction.
  • U.S. work authorization is required.
  • Training and conformance to security and compliance expectations are required.

Responsibilities

  • Determine the size, shape, and sequencing of 2–4 major demand generation campaigns per quarter and how each fits within the broader lifecycle ecosystem; develop cohesive assets across landing pages, email nurture, webinar funnels, promotional assets, and creative briefs for paid ads.
  • Translate positioning and campaign themes into clear, conversion-focused messaging that drives MQLs and pipeline, versioned across audience segments, specialties, and buyer stages.
  • Audit and maintain evergreen campaign workflows, identifying gaps, cutting underperformers, and keeping messaging aligned with evolving demand generation goals in partnership with Growth Ops.
  • Support co-marketing and partner campaign execution in coordination with the Partnerships lead.
  • Own the campaign and promotional plan for major seasonal demand pushes, including year-end acquisition blitz planning and execution.
  • Build repeatable AI workflows that increase output and performance each quarter, and own the quality of their output.
  • Partner with Product Marketing, Sales/BD, RevOps, and Growth Ops to keep messaging accurate, competitive, and consistent across the funnel; hand off briefs and approved copy to Growth Ops to build.
  • Write and edit campaign copy, including conversion-focused landing pages, lifecycle emails and drip sequences, and webinar promotion and follow-up.
  • Write creative briefs and ad copy direction for paid campaigns across Google, Meta, YouTube, and LinkedIn.
  • Produce precise A/B variants across formats.
  • Maintain a campaign calendar across segments and funnel stages, tracking audiences, messaging, and timing.
  • Own output performance end-to-end, measured by leads generated, trial starts, meetings booked, and revenue contribution.
  • Continuously monitor landing page, email, and nurture performance and use it to inform future work.
  • Run A/B tests across copy, creative, and offers; use results to sharpen messaging and discontinue underperforming approaches.
  • Identify conversion bottlenecks across the funnel and recommend ways to address them.

Desired Qualifications

  • Experience in health tech, EHR/EMR, or clinical software.
  • Ability to use AI to create visual and video assets, such as lead magnet layouts, social graphics, and webinar promotional assets.
  • Comfort building and editing email and workflows within HubSpot or a similar tool.
  • Experience working with video production or editing partners.
  • Experience with account-based marketing or outbound programs.

About the Company

Healthie

Cloud-based EHR for wellness practices

Healthie provides a cloud-based practice management and EHR platform for wellness and healthcare professionals, helping private practices run more efficiently. It operates on a subscription model with browser- and mobile-access, offering features like notes, templates, e-faxing, client progress tracking, and secure data across devices. It differentiates itself as an all-in-one, cloud-first solution tailored for small clinics, with scalable tiers and usage in 25+ countries, aimed at reducing back-office tasks. Its goal is to enable practice growth and broader service offerings by improving client engagement while keeping data security and regulatory compliance.

Company size
201-500
Company stage
Series B
Total funding
$41.1M
Headquarters
New York City, New York
Founded
2016

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