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RD Station

Marketing and sales automation SaaS platform

Pre-Sales Analyst SDR - Events and Partnerships

Sales Development RepresentativeUpdated on Nov 11
Full-timeSão Paulo, State of São Paulo, BrazilNo salary listed

About the Job

Requirements

  • Experience in pre-sales or sales at technology or SaaS companies, using consultative processes and in-depth diagnosis.
  • Experience in in-person events, trade fairs, or external commercial activities involving prospecting, approaching potential customers, and generating business opportunities.
  • Experience with multi-product strategies and understanding different value propositions for different customer profiles.
  • Consultative selling skills using sales techniques and playbooks, including investigation, active listening, and conducting conversations averaging 45 minutes.
  • Knowledge of marketing automation tools and familiarity with customer relationship management systems for managing leads, campaigns, and interaction histories.
  • Organization and demonstrated control of a sales pipeline, follow-ups, and next steps, even when volume is not the main focus.
  • Practical knowledge of sales methodologies such as SPIN Selling.
  • Understanding of sales performance metrics such as conversion rates, sales cycle, and ramp time.
  • Clear oral and written communication, with the ability to adapt messaging to a lead’s level of maturity.
  • Must reside in São Paulo city or the Greater São Paulo metropolitan region.
  • Availability for work travel approximately two to three times per month.

Responsibilities

  • Make initial contact with leads generated by Marketing strategies, nurture them, and follow up.
  • Conduct diagnostic and qualification meetings to investigate customer pain points, circumstances, objectives, investment, and timelines.
  • Schedule qualified diagnostic and demonstration meetings between suitable leads and Sales Representatives.
  • Record interaction history, qualification criteria, and next steps in the customer relationship management system.
  • Share feedback with Marketing about lead quality, campaign effectiveness, and observed market trends.

Desired Qualifications

  • Previous experience as a salesperson or in a closing role is an advantage.
  • Experience in B2B sales, especially outbound prospecting and new business development.
  • Experience with commercial events focused on lead generation, relationship-building, and partnership development.
  • Experience in partnership programs, commercial channels, or relationships with digital marketing agencies.
  • Knowledge of the digital marketing market and RD Station solutions.
  • Experience as a salesperson or in commercial closing positions.
  • Familiarity with dynamic environments, multiple stakeholders, and sales activity across multiple channels.
  • Ongoing or completed education in Marketing, Commercial Management, Business Administration, or related fields.

About the Company

RD Station

Marketing and sales automation SaaS platform

RD Station provides a software-as-a-service platform for marketing and sales automation aimed at small and medium-sized businesses. Its main products are RD Station Marketing, which handles lead capture (landing pages, forms, pop-ups), email automation, lead scoring, social ads, and campaign analytics, and RD Station CRM, which manages the sales pipeline and tracks opportunities from marketing efforts. The two tools integrate to cover the entire customer journey from lead generation to sales conversion. The company differentiates itself with an end-to-end, inbound-focused platform that combines marketing and sales in one system and leverages its Brazil-based expertise to scale globally with subscription pricing.

Company size
501-1,000
Company stage
Acquired
Total funding
$72.8M
Headquarters
Florianópolis, Brazil
Founded
2011

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