Lago

Open-source API-first metering and billing platform

Performance Marketing Manager - E-commerce

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeRemote in Philippines$8 - $12 /hr

About the Job

Requirements

Expert hands-on proficiency with Google Ads, including Search, Shopping, and Performance Max, and Meta Ads, with a strong grasp of audience targeting, bidding strategies, and creative testing.
Solid command of Google Analytics 4, Google Tag Manager, conversion tracking, and attribution basics, with the ability to diagnose tracking issues.
Advanced Excel or Sheets skills for analysis and modeling, including lookups and pivots; familiarity with business intelligence tools such as Looker or Tableau is a plus.
A strong quantitative mindset and comfort with customer acquisition cost, return on ad spend, payback calculations, cohort views, and incrementality or experimentation frameworks.
Experience managing sizable budgets with disciplined forecasting and pacing.
Clear, concise communication and the ability to turn data into decisions and influence cross-functional teams.
Organization, attention to detail, and the ability to prioritize and execute in a fast-moving environment.

Responsibilities

Build and execute a full-funnel paid media strategy aligned to revenue and margin goals.
Manage forecasting, pacing, and daily optimizations to hit customer acquisition cost, return on ad spend, and payback targets across portfolios and geographies.
Own account structure, bidding, audience strategy, and budget allocation; set up A/B and incrementality experiments and scale successful results.
Lead creative testing cycles for hooks, formats, and landing pages; brief and iterate with the creative team to improve click-through rate, conversion rate, and cost per acquisition.
Oversee product feed health and merchandising, including Google Merchant Center, feed rules, promotions, and product and landing page hygiene.
Implement rigorous measurement using Google Analytics 4, platform data, and marketing mix modeling or multi-touch attribution signals where available; maintain clean tracking through Google Tag Manager, pixels, and conversion APIs.
Build weekly and monthly performance reports with actionable insights; communicate tests, results, and next steps to stakeholders.
Partner with Lifecycle and conversion rate optimization teams to align paid acquisition with onsite conversion, retention, and lifetime value growth.
Monitor competition, auctions, and platform changes; identify new channels and beta programs to test.
Manage agencies or freelancers as needed and enforce best practices and performance service-level agreements.

Desired Qualifications

Five or more years in performance marketing for direct-to-consumer or e-commerce brands, in-house or at an agency, with proven ownership of seven-figure annual budgets.
Demonstrated success scaling Search, Shopping, and paid social while improving efficiency through return on ad spend, customer acquisition cost, or payback.
Experience with landing page testing and conversion rate optimization, and close collaboration with creative teams.
Familiarity with additional channels such as YouTube, TikTok, and Reddit Ads; server-side conversions; and feed management tools.
Experience with SQL, marketing mix modeling or media incrementality studies, and subscription or lifetime-value-driven businesses.

Performance Marketing Manager (E-commerce)

Lago · Philippines (Remote) · Full-time · Posted 2025-09-19

Workplace: remote

Description

Role: Performance Marketing Manager (E-commerce)
Hours: 9am - 6pm Eastern Standard Time
USD Rate: $8 - $12 per hour | $1,280 - $1,920 per month (Open to negotiation based on experience)

Own the strategy, execution, and optimization of paid media for our DTC business, driving profitable customer acquisition and lifetime value. You’ll plan and run performance campaigns across search, shopping, and paid social; manage budgets against CAC/ROAS targets; partner with creative, product, and analytics; and turn insights into scalable growth.

Responsibilities

Build and execute a full-funnel paid media strategy, aligned to revenue and margin goals.
Manage forecasting, pacing, and daily optimizations to hit CAC, ROAS, and payback targets across portfolios and geos.
Own account structure, bidding, audience strategy, and budget allocation; stand up experiments (A/B, incrementality) and scale winners.
Lead creative testing loops (hooks, formats, landing pages); brief and iterate with the creative team to improve CTR/CVR and CPA.
Oversee product feed health and merchandising (GMC, feed rules, promotions, PDP/LP hygiene).
Implement rigorous measurement (GA4, platform data, MMM/MTA signals where available) and maintain clean tracking via GTM/pixels/conversions APIs.
Build weekly and monthly performance reporting with actionable insights; communicate tests, results, and next steps to stakeholders.
Partner with Lifecycle/CRO to align paid acquisition with onsite conversion, retention, and LTV growth.
Monitor competition, auctions, and platform changes; proactively identify new channels/betas to test.
Manage agencies or freelancers as needed; enforce best practices and performance SLAs.

Requirements

Expert hands-on proficiency with Google Ads (Search, Shopping/Performance Max) and Meta Ads; strong grasp of audience targeting, bidding strategies, and creative testing.
Solid command of GA4, Google Tag Manager, conversion tracking, and attribution basics; able to diagnose tracking issues.
Advanced Excel/Sheets for analysis and modeling (lookups, pivots); familiarity with BI tools (Looker/Tableau) is a plus.
Strong quantitative mindset: comfortable with CAC/ROAS/payback math, cohort views, and incrementality/experimentation frameworks.
Experience managing sizable budgets with disciplined forecasting and pacing.
Clear, concise communicator with the ability to turn data into decisions and influence cross-functional teams.
Organized, detail-oriented operator who can prioritize and execute in a fast-moving environment.

Preferred Background

5+ years in performance marketing for DTC/eCommerce brands (in-house or agency), with proven ownership of seven-figure annual budgets.
Demonstrated success scaling Search/Shopping and Paid Social while improving efficiency (ROAS/CAC/payback).
Experience with landing page testing/CRO and collaborating tightly with creative teams.
Familiarity with additional channels (YouTube, TikTok, Reddit Ads), server-side conversions, and feed management tools.
Bonus: experience with SQL, marketing mix modeling or media incrementality studies, and subscription/LTV-driven businesses.

Benefits

Remote Work: Work from anywhere—our team is global, and we value work-life balance.
Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.

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About the Company

Lago

Open-source API-first metering and billing platform

Lago provides an open-source, API-first platform for metering and usage-based billing designed for complex pricing models. It processes high-volume event data to handle real-time metering, subscription management, entitlements, credits, invoicing, and revenue analytics, and integrates with Stripe, CRMs, and ERPs; it is the central billing logic, not a payment processor. Lago differentiates itself with an open-core model (free AGPLv3 self-hosted) plus paid cloud and premium self-hosted deployments, offering transparency and control to reduce vendor lock-in. Its goal is to help AI, SaaS, and API-first businesses monetize complex pricing at scale with a flexible, scalable billing infrastructure.

Company size: 11-50
Company stage: Not listed
Total funding: Not listed
Headquarters: Not listed
Founded: 2024

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