Sales Manager
About the job
- Seven or more years of direct sales, sales operations, or a related field, including CPG and wholesaler experience.
- A strong understanding of B2B sales, distributor models, and regulated markets; cannabis or CPG experience is strongly preferred.
- Demonstrated ability to develop talent, improve execution, and drive results across diverse markets.
- Strong analytical, communication, and decision-making skills.
- Ability to work effectively in a fast-paced, evolving organization and travel significantly.
- Experience working with a strong sense of urgency, either in a team environment or independently.
- Ability to lead peers and communicate across teams effectively.
- Ability to maintain accuracy and urgency in a fast-paced manufacturing environment.
- Ability to read, write, and communicate effectively in English.
- Basic math skills, including addition, subtraction, multiplication, and division.
- Ability to handle confidential and sensitive information professionally and discreetly.
- Familiarity with Microsoft Office, Google Workspace, and work management systems such as Slack, Jira, or similar platforms.
- Ability to travel occasionally between company buildings or work sites as needed.
- Must be at least 21 years old, as required by applicable state regulations.
- Must successfully complete a pre-employment background check where permitted by law.
- Must obtain and maintain all licenses, permits, certifications, or registrations required by applicable law.
- Compliance with company safety, sanitation, quality, and food safety policies is required at all times.
- Must be willing to work a flexible schedule.
- Own overall sales performance and execution within the state, including revenue growth, market share, and profitability.
- Develop and lead strategic plans aligned with company objectives and adapt them to changing market conditions.
- Drive execution of sales strategies, ensuring strong distribution, in-store presence, and customer experience.
- Lead, coach, and develop a high-performing sales team, fostering accountability, ownership, and continuous improvement.
- Establish clear expectations, performance standards, and development plans across the team.
- Maintain a strong field presence, spending 60–80% of time in the market to stay connected to team execution and market dynamics.
- Build and maintain strategic relationships with key accounts, partners, and stakeholders within the market.
- Oversee account strategy and execution to support long-term growth and brand positioning.
- Serve as a senior point of contact for critical customer needs and opportunities.
- Partner with Distribution, Operations, Finance, and Marketing to ensure alignment and execution.
- Support planning, forecasting, and resource allocation.
- Ensure adherence to company standards, processes, and regulatory requirements.
- Use data and market insights to inform decisions, identify opportunities, and communicate performance to leadership.
- Identify market opportunities, risks, and trends, and translate them into actionable strategies.
- Take on additional leadership responsibilities and strategic initiatives as the business evolves.
- Progressive sales experience or multi-state or regional leadership experience is preferred.
- Cannabis or CPG experience is strongly preferred.
- ServSafe Certification or a Food Handler's Card is preferred, where applicable.
About the company
Wyld CBD makes broad-spectrum hemp-derived edibles and beverages that are vegan, gluten-free, and THC-free. Its core products are real-fruit infused gummies and sparkling waters, created with a team of food scientists to ensure consistent flavor and quality. They offer gummies in flavors like Raspberry, Blackberry, Huckleberry, and Lemon, plus targeted formulations such as Elderberry with CBN for sleep, Pear with CBG, and Peach with CBC for mood. The company distributes directly to consumers (one-time purchases or subscriptions) and through retailers like Natural Grocers, and is known for leading CBD gummy and sparkling water sales in Natural Grocers as of 2023. Wyld operates as an independent, self-funded business, aiming to broaden nationwide access to its CBD products while maintaining a focus on real-fruit flavors and predictable wellness effects.
Company Size
11-50
Company Stage
Grant
Total Funding
N/A
Headquarters
Clackamas, Oregon
Founded
2016
Get referred to Wyld
See people who can refer or advise you
Simplify's Take
What believers are saying
- Wyld acquired Grön on January 5, 2026, widening distribution and product breadth.
- Wyld's rights issue closed oversubscribed on June 2, 2026, funding expansion.
- Headset ranked Wyld the #1 edibles brand for 12 consecutive months through August 2026.
What critics are saying
- Minnesota approval for Bloomington manufacturing remains unfinished after the July 8, 2026 filing.
- The December 17, 2025 Wyld CBD recall damaged trust in packaging and labeling controls.
- Cannabis regulation shifts and federal rescheduling delays keep Wyld exposed to state-level volatility.
What makes Wyld unique
- Real-fruit gummies and flavor science built Wyld into the category leader.
- The Grön acquisition expands beyond gummies into chocolates and rosin edibles.
- Wyld's pure-play edibles focus drives 99.9% of sales into one winning category.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Flexible Work Hours
Company News
Wyld acquires Grön in major industry transaction. Two of the cannabis industry's most acclaimed and successful edibles brands are joining forces, combining their market expertise, distribution networks and product innovation pipelines to create the unquestioned leader in cannabis edibles. January 05, 2026 09:00 ET | Source: Grön PORTLAND, Ore., Jan. 05, 2026 (GLOBE NEWSWIRE) - Wyld, the most recognized and widely available cannabis edibles brand in North America, today announced the acquisition of Grön, a pioneering women-led edibles company known for its innovation, craftsmanship, and premium product portfolio. Both companies were founded in Oregon and remain proudly headquartered in the state, sharing deep roots in the market that helped shape the cannabis edible category. The transaction is expected to go into effect in Q1 2026, subject to regulatory approvals. This combination of Wyld and Grön brings together two of the cannabis edibles category leaders with shared roots, shared standards, and a long-term vision for building the most trusted and complete edibles offering in the $4.8 Billion edibles marketplace. Combining the companies creates an alignment around quality, innovation, and long-term category leadership, and positions the businesses for long-term growth. Designed to strengthen both brands, the acquisition provides Grön with additional resources to reach more consumers across several markets that Wyld is currently operating in while allowing Grön's core business to continue operating and growing. Rather than changing what already works, the acquisition strengthens the infrastructure behind two brands that consumers already know and trust. "This acquisition is about scaling a brand that's already winning," said Aaron Morris, Founder and CEO of Wyld. "Grön has built exceptional products and a deeply trusted brand. Our goal is to support its continued growth by pairing Grön's creativity and innovation with Wyld's infrastructure, reach, and operational strength - without compromising what makes Grön special." Grön, together with Wyld and Good Tide now span the full spectrum of how consumers enjoy cannabis edibles - from real fruit gummies with bold candy flavors to chocolates, and rosin-based offerings. Each brand remains authentic to its own identity while collectively offering retailers and consumers more ways to meet diverse preferences and occasions. The focus remains on quality, consistency, and consumer excellence. There are no plans to change products, formulations, or brand identities, and no plans to introduce co-branded or "a Wyld company" packaging. Grön will continue to operate as Grön - same products, same quality, same creative DNA. "Grön was built with purpose from day one, rooted in quality, creativity, and a deep respect for the people who choose our products," said Christine Apple, Founder and CEO of Grön. "Joining forces with Wyld allows us to thoughtfully scale what we do best while staying true to who we are. We share the same values, the same standards, and the same commitment to making exceptional edibles, and together we're expanding our ability to bring that experience to more consumers without losing our roots." Following the acquisition, the combined scale strengthens supply reliability, improves execution, and supports continued innovation across markets. The combined reach of the merged companies will provide more choice and better access to premium cannabis edibles for consumers. Wyld is currently available across 16 U.S. states and Canada, and found in approximately 7,500 retail locations throughout the regulated cannabis market. Grön currently has 75 different products available across 9 U.S. states and Canada and available in close to 4500 retail locations. The combined organization will include approximately 1,400 employees, with roughly 1,100 team members at Wyld and 300 at Grön. Grön will continue to be brand-led, with its existing team guiding brand strategy, product innovation, and creative direction. The deal between Grön and Wyld was facilitated by their trusted legal teams: Wyld was represented by Joseph Bailey of Perkins Coie, and Grön was represented by Bryan Meltzer and Anan Kahari of Feuerstein Kulick. About Wyld Known as America's favorite edible, Wyld is a boundary-pushing cannabis brand that has been driving market innovation since 2016. Crafted by our expert food scientists, Wyld blends real fruit juice with cannabinoids and natural ingredients to create a unique collection of uplifting, balanced and relaxing focus areas. Dedicated to creating a brand and product that makes choosing to feel good a point of everyday pride, Wyld is devoted to fostering a cleaner environment, empowering communities and championing social justice. The Wyld portfolio also includes GoodTide, a sustainability-minded single strain hash rosin gummy inspired by coastal culture. Their operations span both the U.S. and Canada, with availability continuing to expand across the THC and CBD sectors. Learn more: wyldcanna.com or https://www.goodtidecannabis.com/. About Grön Grön is one of North America's leading producers of adult-use cannabis-infused edibles. Our passionate team of chocolatiers and confectioners uses only high-quality ingredients and cutting-edge innovation to create memorable cannabis experiences. Grön products are available across the United States, including Arizona, Illinois, Missouri, New Jersey, Nevada, New York, Ohio, Oregon, Pennsylvania and Canada. Learn more at: www.EatGron.com. Media Contact Drew Tybus // Oak PR // Grö[email protected]
Wyld launches new Kiwi THC:THCV Gummy that puts energizing tetrahydrocannabivarin in the spotlight.
Wyld launches Wyld Works: A proactive, justice-focused program that redefines the relationship between enterprise and activism.
Wyld has been recognised with several prestigious awards, including the Miles Franklin Award and the Stella Prize, and is a celebrated member of the British literary community.
GRAND RAPIDS, Mich.--(BUSINESS WIRE)--This St. Patrick's Day, there's more than just green beer to elevate your celebrations! NOXX Cannabis and Cookies Grand Rapids are teaming up to provide a unique twist on this historically green holiday. NOXX COOKIES DAZE promises a cannabis celebration that offers the same glitz and glamor as a grand opening, but these dispensaries have been serving marijuana enthusiasts in Grand Rapids since 2022. For customers, this translates to incredible cannabis deals from some of the state’s leading brands including Jeeter, LightSky Farms, Peachy, Roses, Rove, Tripp Scientific, True North Five Star Extracts, Wyld and more. Representatives from these brands and others will be onsite to offer expert guidance, answer customers’ questions, provide recommendations, and hand out free non-cannabis promotional items. The celebration kicks off at 9 AM on Saturday at all three dispensaries