B2B Marketing Manager

About the role

At Bluecrux, we transform supply chains into smart, efficient value chains through a unique blend of expert consulting and cutting-edge technology. As our North American business continues to grow, we're investing in our first dedicated marketing leader in the region to accelerate that momentum.

As the Marketing Manager, North America, you'll own and drive our regional marketing efforts, translating global strategy into high-impact programs that generate pipeline, strengthen our brand, and support commercial growth. Working closely with our Head of Marketing, U.S. Managing Director, Sales, GTM teams, and European Marketing colleagues, you'll sit at the intersection of strategy and execution—building campaigns, creating compelling content, leading regional events, and measuring what matters.

This is an opportunity to shape how Bluecrux goes to market in North America. You won't be building from scratch—you'll build on the strong foundation of our European marketing team while tailoring strategies and programs to the unique needs of the U.S. market. If you enjoy taking ownership, moving quickly, and seeing the direct commercial impact of your work, we'd love to meet you.

In this role, you will:
Shape North American Marketing Strategy

• Partner with the Head of Marketing to define and execute the North American marketing strategy aligned with pipeline and revenue objectives.

• Translate global marketing initiatives into impactful regional programs that resonate with the U.S. market.

• Identify new opportunities to strengthen Bluecrux's brand awareness and commercial presence across North America.

• Collaborate closely with Sales, Business Unit leaders, and the GTM team to ensure marketing investments support business priorities.

Drive Demand Generation & Pipeline Growth

• Design, execute, and optimize integrated multi-channel marketing campaigns across digital, social media, email, PR, webinars, and events.

• Build marketing programs that generate qualified pipeline and contribute directly to revenue growth.

• Continuously test, learn, and refine campaigns using data-driven insights and commercial outcomes.

• Manage campaign calendars, budgets, timelines, and execution from concept through launch.

Create Thought Leadership & Sales Enablement Content

• Develop compelling content that positions Bluecrux as a trusted advisor across supply chain, operations, planning, and digital transformation.

• Create customer-centric content including articles, case studies, presentations, videos, campaign assets, and sales enablement materials.

• Localize global messaging for North American audiences while maintaining a consistent brand voice.

• Collaborate with subject matter experts across the business to transform technical expertise into engaging marketing content.

Lead Regional Events & Partnerships

• Plan and execute North American conferences, customer events, webinars, and executive roundtables.

• Coordinate event logistics, campaign promotion, on-site execution, and post-event follow-up.

• Work with partners, agencies, PR contacts, and event organizers to maximize Bluecrux's visibility and commercial impact.

• Ensure every event contributes measurable value through pipeline generation and relationship building.

Partner with the Business

• Build trusted relationships with Sales, GTM, consulting leaders, and executive stakeholders.

• Align marketing initiatives with commercial priorities and target accounts.

• Act as the voice of the North American market within the global marketing organization.

• Bring structure, clarity, and ownership while thriving in an entrepreneurial, fast-moving environment.

Measure, Learn & Continuously Improve

• Monitor campaign performance, pipeline contribution, and marketing ROI through clear reporting and actionable insights.

• Leverage marketing technology and modern AI-enabled workflows to improve campaign effectiveness, productivity, and decision-making.

• Identify opportunities to continuously improve processes, messaging, and customer engagement.

• Share insights and best practices with the broader global marketing team.

What You'll Achieve in Your First 12 Months

• Own North American Marketing: Develop and execute a focused regional marketing strategy aligned with commercial priorities and revenue goals.

• Generate Measurable Pipeline: Launch integrated campaigns that consistently contribute qualified opportunities to the North American sales pipeline.

• Become a Trusted Business Partner: Establish strong working relationships with Sales, GTM teams, Business Unit leaders, and executive stakeholders across North America and Europe.

• Build Bluecrux's Market Presence: Successfully execute regional events, thought leadership initiatives, and PR activities that strengthen our brand and industry visibility.

• Create a Repeatable Marketing Engine: Implement reporting, performance measurement, and campaign optimization processes that enable smarter, data-driven decision-making.

• Localize Global Success: Adapt proven global marketing initiatives into programs that resonate with North American buyers while maintaining brand consistency.

• Lay the Foundation for Future Growth: Help establish the processes, programs, and commercial impact that will support the continued growth of the North American marketing function.

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