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Onto Innovation

Semiconductor process-control metrology and inspection equipment

Director of Product Marketing

Product MarketingPosted on Nov 12
Full-timeMilpitas, CA, USAIn-person

About the Job

Requirements

  • Fluent in English as a first or second language.
  • A bachelor's degree in a technical field, marketing, or business management.
  • At least 10 years of prior experience in product management, marketing, or business development.

Responsibilities

  • Direct the development of company market requirements for products or product lines, including product strategy definition, requirements analysis, and pricing.
  • Monitor the development of business plans, assess market penetration and product positioning to drive competitive advantage, revenue, and market share, and translate broad concepts and business strategies into structured product marketing plans.
  • Oversee market research, monitor competitive activity, and identify customer needs.
  • Establish pricing strategies and develop marketing tools for successful product introductions.
  • Communicate customer feedback to engineering, manufacturing, and sales to enhance existing products or product lines.
  • Lead new product definition and business plans with joint departments.
  • Select, develop, and evaluate personnel to ensure the efficient operation of the function.

Desired Qualifications

  • Semiconductor process control experience.

About the Company

Onto Innovation

Semiconductor process-control metrology and inspection equipment

Onto Innovation provides semiconductor capital equipment and software for process control, metrology, and inspection. Its products include 3D metrology, macro defect inspection, unpatterned wafer quality assessment, and factory analytics software; these tools measure nanoscale transistor features and micron-level die interconnects, while software analyzes the data to give actionable manufacturing insights and customers buy equipment with ongoing service contracts and licenses. The company differentiates itself by offering an end-to-end process-control portfolio that spans front-end fabrication and back-end packaging, a result of the 2019 merger of Nanometrics and Rudolph Technologies, with integrated hardware and analytics that support complex architectures like chiplets. Its goal is to help semiconductor manufacturers increase device yield, boost productivity, and lower total production costs, aligning with capital spending cycles in AI workloads and advanced node technologies.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Wilmington, MA
Founded
2019

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