Full-Time

Account Manager

C.A. Fortune

C.A. Fortune

201-500 employees

Full-service consumer brand sales agency

Compensation Overview

$80k - $85k/yr

Sacramento, CA, USA

Remote

Must be local to the I-5/Highway 99 corridor between Sacramento and Modesto, California. In-person retailer meetings and events are required as needed.

Category
Sales & Account Management (1)
Required Skills
Microsoft Office
Sales
CRM
Data Analysis
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides

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Requirements
  • Prior account management or sales experience within the consumer packaged goods, grocery, food, or beverage industry.
  • Previous experience working directly with retailers such as Nugget Markets and PAQ, or comparable Northern California grocery retailers, is required.
  • Strong understanding of grocery distribution and experience working with distributors to support retailer business; experience with UNFI and C&S is preferred.
  • Demonstrated experience with category reviews, new item presentations, promotional planning, and retailer negotiations.
  • Ability to analyze sales and category data and translate insights into a clear selling story.
  • Proven ability to build productive relationships with buyers, category managers, clients, distributors, and internal teams.
  • Strong organizational and follow-through skills with the ability to independently manage multiple retailers, brands, deadlines, and priorities.
  • Ability to prospect and develop incremental business within existing and new retail accounts.
  • Strong written, verbal, and presentation skills.
  • Proficiency with Microsoft Office, particularly Excel and PowerPoint.
Responsibilities
  • Build and maintain strong relationships with buyers, category managers, and other key retailer contacts.
  • Manage the full retailer sales cycle, including new item presentations, category reviews, promotional planning, pricing discussions, and ongoing account management.
  • Develop retailer-specific sales strategies that align client objectives with retailer needs and category opportunities.
  • Analyze sales, distribution, and category performance to identify opportunities for increased shelf presence, new item placement, and incremental volume.
  • Ensure the shelf space and assortment our brands receive appropriately reflect their sales contribution and category performance.
  • Partner with internal Insights resources to develop compelling, data-driven retailer presentations and selling stories.
  • Identify opportunities to expand distribution across existing accounts and proactively pursue new business opportunities.
  • Understand retailer promotional vehicles, cost of doing business, submission requirements, and category review processes.
  • Coordinate with distributors and internal teams to ensure new items, pricing, promotions, and retailer programs are executed accurately and on time.
  • Maintain accurate account information, opportunities, meetings, and follow-up activities within company systems.
  • Attend retailer meetings, category reviews, industry events, and other in-person meetings as required.
  • Serve as a knowledgeable resource for clients regarding the Northern California conventional grocery market.
Desired Qualifications
  • Experience working with UNFI and C&S.
  • Experience with CRM and retail sales reporting platforms.

C.A. Fortune is a private, full-service sales and marketing agency for consumer brands, focusing on natural, conventional, and bakery/deli channels. It helps brands grow and become established in the market by providing comprehensive support, including sales assistance, insights, and retail activations through a vertically integrated, agile team. The company differentiates itself with end-to-end retail execution resources and a mix of services tailored to both large organizations and emerging brands, emphasizing entrepreneurial spirit and reliable retail support. Its goal is to help lifestyle consumer brands expand their market presence and achieve sustained growth.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Chicago, Illinois

Founded

1983

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Simplify Jobs

Simplify's Take

What believers are saying

  • Matt Ulmer said he doubled e-commerce revenue over four years before February 2026 promotion.
  • Mariah Calderon became chief client officer on Feb. 25, 2025, accelerating new business.
  • C.A. Fortune added SRW in 2024 and DirectToHispanic in 2025, expanding services.

What critics are saying

  • Cynthia Prince v. CA Fortune Sales & Marketing settled in March 2026 for $160,000.
  • Rapid acquisitions from SRW to DirectToHispanic strain integration, reporting, and margin discipline.
  • If national brands insource e-commerce and retail media, C.A. Fortune becomes a commodity broker.

What makes C.A. Fortune unique

  • Tyler Lowell unified brokerage, digital, and marketing under Matt Ulmer on Feb. 25, 2026.
  • C.A. Fortune's Kroger office in Cincinnati targets 2,796 stores across 35 states.
  • SRW and DirectToHispanic give in-house creative, retail media, and multicultural marketing.

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Benefits

Paid Vacation

Paid Holidays

Parental Leave

Performance Bonus

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Retirement Plan

401(k) Company Match

Flexible Work Hours

Remote Work Options

Company News

The Andalusia Star-News
Feb 25th, 2026
C.A. Fortune Appoints Matt Ulmer as Chief Digital & Marketing Officer

C.A. Fortune appoints Matt Ulmer as Chief Digital & Marketing Officer. PR Newswire Today at 8:01am PST PR Newswire CHICAGO, Feb. 25, 2026 Unifies investment in marketing, digital and commerce to power integrated growth beyond the traditional brokerage model CHICAGO, Feb. 25, 2026 /PRNewswire/ - C.A. Fortune, a privately held, leading full-service national sales brokerage and marketing agency, announced today the appointment of Matt Ulmer as Chief Digital & Marketing Officer (CDMO), unifying the company's marketing, digital, e-commerce, and corporate marketing capabilities under one executive leader. Ulmer will report to CEO Tyler Lowell and join the Executive Leadership Team, reinforcing the firm's investment in senior leadership, its focus on accelerating growth, and its commitment to delivering more integrated solutions for today's increasingly complex retail and digital environments. This new leadership structure enables C.A. Fortune to operate as one integrated team, enabling faster decision-making and more connected strategies across retail and digital channels, further differentiating the firm from traditional brokerages. A simplified solution for clients, this shift means a stronger connection and collaboration across marketing, digital and commerce, sophisticated strategy, planning, and execution without added complexity, and executive-level partnership across growth initiatives. "Matt is the right leader at the right time. He has been instrumental in scaling our e-commerce capabilities and understands how marketing, digital and commerce must work together to drive growth," said Tyler Lowell, Managing Partner and CEO of C.A. Fortune. "As retail media networks multiply, marketplaces fragment, and omnichannel growth becomes more complex, brands need fewer partners that are deeper and more integrated. C.A. Fortune is the answer, now even more so with Matt's new role. Under his leadership, we're strengthening our ability to deliver faster, more integrated solutions for our clients, and building a platform that looks fundamentally different from legacy brokerage models." As Chief Digital & Marketing Officer, Ulmer will oversee the company's integrated marketing, corporate marketing, and digital ecosystem across channels such as retail media, content strategy, and e-commerce for Amazon, Whole Foods, Walmart, Kroger, Target, Albertson's, Instacart, Thrive Market, iHerb/Vitacost, and more. Additionally, Ulmer will oversee in-house marketing agencies SRW, a specialized food & beverage agency known for its award-winning creative, social, influencer marketing, paid media, and public relations expertise and DirectToHispanic, who specializes in building and executing culturally fluent marketing strategies connecting brands with Hispanic consumers online and at shelf. This move reflects C.A. Fortune's continued investment in marketing and digital infrastructure, integrating these capabilities more deeply into its brokerage and sales organization to better support modern brands navigating omnichannel growth. "This is an exciting opportunity to bring our teams and capabilities together in a more connected, intentional way," said Matt Ulmer. "Our clients need partners who can move quickly, act strategically, think holistically, and execute across retail and digital without silos. By unifying our marketing and digital capabilities, we're creating a simpler, more powerful growth engine for the brands we serve today and in the future." Ulmer brings more than 20 years of CPG experience and four years of leadership experience at C.A. Fortune, most recently as SVP of E-commerce where he successfully doubled revenue over the last 4 years. He has also played a key role within Commercial Sales and Enablement, earning a reputation for strategic thinking and financial acumen, and his collaborative, team-first leadership style. Before joining C.A. Fortune, Ulmer built his CPG foundation at General Mills, where he led businesses across multiple retail channels and developed a focus on digital commerce. He later led e-commerce at Manitoba Harvest and Nutiva, supporting exponential revenue growth. Ulmer's promotion reflects a natural evolution aligned with C.A. Fortune's continued growth, expansion, and investment in senior leadership. About C.A. Fortune: C.A. Fortune is a leading national consumer brand sales and marketing agency, offering end-to-end solutions across all retail and e-commerce platforms. With over 30 years of experience, the company serves brands at every stage of their lifecycle, providing brand development, commercial management, marketing, and media services. Media Contact: SOURCE C.A. Fortune This is a paid placement. For further inquiries, please contact PR Newswire directly.

Headlock Hot Sauce
Mar 4th, 2025
Headlock Hot Sauce Partners with C.A. Fortune to Expand National Retail Presence

C.A. Fortune, renowned for its expertise in retail sales, marketing, and brand strategy, will work closely with Headlock Hot Sauce to secure placements in major retail stores, optimize distribution channels, and drive brand growth in new markets.

PR Newswire
Feb 28th, 2025
C.A. Fortune Elevates Mariah Calderon To Chief Client Officer, Promotes Key Leaders To Drive 2025 Goals

CHICAGO, Feb. 25, 2025 /PRNewswire/ -- C.A. Fortune, a leading agency with full-service sales and marketing capabilities, has announced several key leadership promotions ahead of Natural Products Expo West, further strengthening its executive team as the company accelerates its growth along with that of its client partners

PR Newswire
Mar 11th, 2024
C.A. Fortune Announces Monumental Transaction with SRW Agency, Creating a National Powerhouse in Consumer Brand Sales and Marketing

/PRNewswire/ -- C.A. Fortune, a privately-held, leading national consumer brand sales and marketing agency, is thrilled to announce its largest transaction to...