About Freshpaint

Customer data is the fuel that drives all modern businesses. From product analytics, to marketing, to support, to advertising, advanced data analysis in the warehouse, and even sales – customer data is the raw material for each function at a modern business.

For highly regulated businesses in healthcare, it’s always been a challenge to harness that customer data and get it to the marketing and analytics tools that require it while following patient privacy laws….until now.

Something as simple as running ads to get more users is simple for an e-commerce of software company to do. But common web analytics and advertising tools collect sensitive user identifiers and healthcare information automatically. Those same tools are not HIPAA compliant.

We provide a layer of data governance to make current web analytics tools HIPAA-compliant. For analytics, our customers can continue getting the insights they need to improve the patient experience. For marketing, Freshpaint safeguards health information while helping our customers promote access to care through popular advertising platforms like Facebook, Google, and others.

In short, we help healthcare marketers promote access to care and safeguard patient privacy at the same time. This is an important, complex problem in a massive market (healthcare is 20% of the US GDP).

Our customers manage their customer data with:

1. Privacy Platform. We help healthcare providers automate their website’s + app’s HIPAA compliance, and safeguard patient data. This is our core product today

2. Future additional product lines! Our core product provides a platform that we’re building marketing applications on top of.

We’re fully remote. If you strongly value in-person work, Freshpaint is likely not the best fit for you. Even though we don’t care where you’re located, we need employees to be based in the US. Many of our team is concentrated in various metro areas like SF or NYC.

To balance out our remote-ness, we gather the team 2-4 times per year for offsites. We’ve been to Greece, Jackson Hole, Cabo, Santa Fe, and California wine country in the recent past.

We’re backed by leading investors including Y-Combinator, Intel Capital, and angel investors like the Head of Data from Slack, Head of Data at LinkedIn, and more.

Who we are:

Freshpaint was founded by web analytics veterans who realized how hard it was for highly regulated companies to collect and use customer data in a compliant way. We started as part of Y Combinator’s S19 cohort and have been focused on enabling healthcare companies collect, safeguard, and activate patient data since.

In 2022 the government issued updated guidance around HIPAA, basically making our software a requirement to use for healthcare companies. As a result, we’re one of the fastest growing software companies on earth right now.

Our team has deep analytics and growth experience, with all of us coming from high-growth companies like Heap, Pendo, Iterable, Quantum Metric, and Retool.

If you value lots of freedom and ownership in your work, interfacing with customers, and working on a product with high customer impact, then Freshpaint is your home.

The job 

As a Product Marketing Manager at Freshpaint, you will play a crucial role in driving our expansion into adjacent markets, working closely with strategic teams to identify and enter new verticals. Your primary responsibilities will include identifying potential adjacent markets, validating your hypotheses, equipping the strategic team to succeed in these markets, crafting compelling messaging and positioning, and leading impactful product launches. You will also create assets and collateral to support our growth objectives. Through cross-functional collaboration, you will ensure alignment with our business goals, helping to expand Freshpaint’s market presence and drive sustained growth. Your contributions will be key to uncovering new opportunities and establishing Freshpaint in emerging areas.

What you’ll do

• Lead the development and ongoing management of a comprehensive strategy focused on expanding Freshpaint into adjacent markets, equipping sales, customer success, and marketing teams with the tools, training, and support needed to drive growth in these new areas.

• Collaborate closely with strategic teams to identify and pursue new verticals, developing compelling assets and messaging that resonate with target audiences beyond our current ICP, effectively expanding Freshpaint’s presence in new markets.

• Assist and lead product launches that ignite interest, uncover growth opportunities, and significantly boost awareness and adoption.

• Partner with cross-functional teams to align market expansion initiatives with business goals, ensuring cohesive and seamless execution.

• Track the performance of market expansion strategies and initiatives, adjusting tactics as needed to achieve optimal results and further Freshpaint’s reach.

Requirements - what you’ll bring:

• 3+ years of hands-on product marketing experience in B2B SaaS, with a strong background in enablement, product launches, messaging and positioning, and competitive intelligence.

• Proven track record of successfully expanding products into adjacent markets with an enterprise product (ACV $100k+). A major part of our interview process will be used to validate this experience so come prepared with real world examples of your super powers here.

• Exceptional project management skills, adept at planning, prioritizing, and executing multiple initiatives simultaneously.

• Excellent communication (both written and verbal) and interpersonal skills, with the ability to build strong relationships with internal teams, external partners, and customers.

• You obsess over the details. Execution is a must. Moving fast is mandatory.

You’ll stand out if you have:

• Prior experience at a marketing agency focused on digital growth marketing.

• Subject matter expertise in full-funnel marketing, adtech, and the digital advertising ecosystem.

Benefits - what we offer in return:

• Joining a high-growth venture-backed startup as part of the early crew. You will be employee #60-70ish.

• Competitive compensation with generous, employee-friendly equity. We have a 10-year exercise window.

• Freshpaint Fridays: Half-day Fridays. Every week.

• Unlimited PTO, with a minimum requirement of 2 weeks per year. Plus various observed holidays.

• 100% remote

• Flex in-office if you want with $150 WeWork credits each month

• 401k

• Health, dental, and vision insurance 100% covered by the company (some states it’s 99% because laws).

• Mental health benefits - therapy appointments and more covered by the company

• 2 Treat Yourself Days per year: We’ll pay you $100 to take a day off and do whatever makes you happy. The only catch is you have to share what you did with the rest of the team.

• Generous parental leave

• Paid Spotify

• Health & Wellness benefit – gym membership or similar covered

• Regular team offsites 2-4 times per year. We’ve been to Greece, Jackson Hole, Cabo, Santa Fe, California wine country, and Mexico City in the recent past. Ask us about the legendary Jackson offsites!

• Ownership of your work, collaboration with a close team, and direct access to founders and what it’s like to build a startup. If you leave to start your own company, we’d love to be your first angel investors.

If you are interested in reading more about our team and our values, check out our team page.

Interested? How to apply

Please reach out even if you don’t meet all criteria! If you’re smart and driven, we’d love to hear from you.

What happens after you apply

If you apply online, you will hear back if you’re a fit within a week or two. You will not hear back if you’re not a fit (or the position gets filled before we have a chance to chat). We look at everything, we promise.