Field Sales Management Assistant Coordinator
PepsiCo
Field Sales Management Assistant Coordinator
PepsiCo
Makes salty snacks, sodas and sports drinks
CE handles single/multiple distributors ranging over different scale of business. They are the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability. The CE will help distributor expand their business by coaching and working with the DB and/or the team of sales representatives. They will be instrumental in resolving market challenges and ensuring incremental business.
Market • Delivering Secondary monthly targets and Gross Revenue growth • Planning routes efficiently to increase productivity • Increase Net Distribution by increasing number of outlet served • Increases Weighted Distribution by increasing SKU count in existing outlets • Ensuring stock availability and Rack Execution as per planogram • Relationship building in the market to maximize customer satisfaction Training & Communication • One-on-One training of PSRs to develop business understanding & sales capability • Monthly target setting for each salesperson • Works with salesperson in market to coach them on market execution • Monitors salesperson performance using regular sales reports • Communicates incentives and motivates salesperson to achieve targets Distributor • Distributor/Hub/Spokes appointment and retirement for territories • Managing DB health (ROI) by ensuring adherence to Joint Business plan • Jointly responsible for recruitment and retention of sales representatives • Minimizing expiry/stales by ensuring FIFO and stacking norms of products • Tracking correct and timely delivery of orders in the market • Ensuring food compliance of every distributor • Facilitating development of distributor on PepsiCo sales competencies
Knowledge 1. FMCG Sales and Distribution Model 2. Computer – Excel, Word, Outlook 3. Local language (good to have) and Basic English 4. Data proficiency – ROI Model
PepsiCo makes snack foods and soft drinks that supermarkets, convenience stores and restaurants sell around the world. It owns some of the most familiar grocery brands, including Lay's and Doritos chips from its Frito-Lay division and Pepsi, Mountain Dew and Gatorade on the drinks side, along with Quaker oats and cereals. The company runs its own plants and distribution network and earns most of its money selling finished products to retailers and foodservice customers, while partner bottlers produce some of its drinks under license. PepsiCo was formed in 1965 through the merger of Pepsi-Cola and Frito-Lay and is headquartered in Purchase, New York.
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