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Publicis Groupe

Runs advertising and digital transformation services

Vice President - Director, Paid Strategy and Planning

Performance & Paid MarketingUpdated on Nov 10
Full-timeIn-person

About the Job

Requirements

  • At least 12 years of experience in media planning or strategy with progressively increasing responsibility.
  • At least 7 years of progressive leadership experience, demonstrating the ability to balance effective management, hands-on teaching, and mentorship.
  • Experience across all media types, including omnichannel, brand/performance, national/local, and shopper media.
  • Ability to balance participation in day-to-day work with providing leadership to the team.
  • Ability to adapt resources, approach, and work outputs quickly as client priorities change while ensuring executional excellence.
  • Ability to translate first- and third-party data and results into viable strategic outputs.
  • Ability to develop and promptly implement effective solutions when presented with challenges.

Responsibilities

  • Lead media strategy development and holistic planning to deliver campaign and business objectives, applying strategic thinking across the portfolio with counterparts where necessary.
  • Build and maintain key client relationships across day-to-day levels and functions, serving as the main point of contact across workstreams and processes.
  • Ensure the team can contribute media recommendations based on a clear understanding of brand objectives and client business, supported by data and insights.
  • Maintain working knowledge of media and category landscapes to inform client discussions, points of view, and strategic decision-making.
  • Work closely with Investment, Analytics, and Research teams to translate media strategies into tactical plans, identify and apply campaign insights, develop learning agendas, and uncover business opportunities.
  • Provide vision, direction, management, and support across all levels of the team to ensure team growth and delivery against client and company objectives.
  • Proactively steer processes, points of view, and collaboration across functions as an organizational leader.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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