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Full-Time

Product Manager

Business Intelligence

Confirmed live in the last 24 hours

Autotrader.ca

Autotrader.ca

1,001-5,000 employees

Digital solutions for used car dealers

Automotive & Transportation

Mid, Senior

Toronto, ON, Canada

Category
Product Management
Product Analytics
Product
Required Skills
Communications
SQL
Marketing
Data Analysis
Requirements
  • Bachelor's degree in a relevant field; MBA or advanced degree is a plus.
  • Proven experience as a Product Manager in Business Intelligence, MarTech or Data Analytics.
  • Experience with CDPs, MAP, CRMs and Marketing PXL (cookieless) tracking technologies is a strong benefit.
  • Strong understanding of BI concepts, data visualization tools, and analytics platforms such as Power BI.
  • Exceptional project management skills with a track record of successfully delivering complex, data-centric projects.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and Canadian stakeholders.
  • Analytical mindset with a deep appreciation for data-driven decision-making.
  • Familiarity with Canadian data privacy and regulatory requirements is advantageous.
  • Knowledge of SQL, data modeling, and data warehousing concepts is a plus.
Responsibilities
  • Develop and execute comprehensive product strategies for Business Intelligence and online solutions, aligning with the company's global objectives. Define and maintain a realistic and achievable product roadmap.
  • Create and prioritize the product roadmap, defining clear objectives, timelines, and milestones.
  • Collaborate with stakeholders to understand their needs, gather requirements, and translate them into actionable product features.
  • Work closely with data analysts, engineers, designers, and internal teams to bring products from concept to delivery.
  • Champion a user-centric design philosophy to ensure solutions meet customer needs.
  • Oversee data governance, ensuring data quality, accuracy, and compliance with local regulations.
  • Stay informed about market trends, competitors, and emerging technologies to identify opportunities for innovation and growth.
  • Embrace an iterative development process, leveraging feedback and data-driven insights for continuous enhancement.
  • Implement KPIs to measure product effectiveness and make data-driven decisions for optimization.
  • Effectively communicate product vision, progress, and results to stakeholders at all levels.
  • Drive the new product introduction process, ensuring successful market launches.

Trader.ca operates in the automotive industry, focusing on the used car market by providing digital solutions for car dealers. Their products include marketplace listings, web solutions, web traffic analytics, inventory management, and conversion tools, all aimed at helping dealers improve their online presence and streamline operations. Unlike many competitors, Trader.ca emphasizes simplicity in its offerings, encouraging dealers to focus on sales without being overwhelmed by complex tools. The company operates on a subscription-based model, allowing dealers to access various services for a recurring fee, while also generating revenue through advertising and premium listings on its marketplace, autoTRADER.ca. Trader.ca's goal is to support car dealers in increasing their sales and managing their inventory effectively, backed by strong customer service and educational resources.

Company Stage

N/A

Total Funding

N/A

Headquarters

Toronto, Canada

Founded

1975

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Simplify's Take

What believers are saying

  • Trader.ca's acquisition of Collateral Management Solutions expands their service offerings, potentially increasing their market share and revenue streams.
  • The company's strong focus on customer support, including resources like videos and webinars, ensures dealers can maximize the platform's benefits, leading to higher customer satisfaction and retention.
  • The potential sale by Thoma Bravo could bring in new investment and strategic direction, further accelerating growth and innovation.

What critics are saying

  • The highly competitive nature of the digital automotive marketplace means Trader.ca must continuously innovate to maintain its edge.
  • Dependence on a subscription-based model could be risky if dealers find more cost-effective alternatives.

What makes Autotrader.ca unique

  • Trader.ca offers a comprehensive suite of digital solutions specifically tailored for car dealers, unlike competitors who may offer more generalized tools.
  • Their subscription-based model ensures a steady revenue stream and allows for continuous platform improvements, setting them apart from competitors relying on one-time sales.
  • The emphasis on simplicity and effectiveness, encapsulated in their motto 'Keep It Simple. Measure What Matters,' makes their platform user-friendly and highly efficient for dealers.