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Auburn University

Social Media Student Employee

Social Media Strategy & ManagementUpdated on Nov 10
Full-timeAuburn, AL, USANo salary listedIn-person

About the Job

Requirements

  • The candidate must be a current Auburn University student in good academic standing.
  • The candidate must be familiar with major social media platforms, particularly Instagram, Facebook, and LinkedIn.
  • The candidate must be able to write concise, engaging, and accurate social media copy.
  • The candidate must be able to manage deadlines and a content calendar.
  • The candidate must exercise good judgment and professionalism when representing COSAM and Auburn University online.
  • The candidate must be willing to attend and capture content at occasional events outside regular office hours.
  • The candidate must submit a cover letter and three to five examples of social media or digital content, such as published posts, graphics, short-form videos, managed social media accounts, or a sample content portfolio.

Responsibilities

  • Help plan, create, schedule, and publish content for COSAM’s social media platforms.
  • Write engaging captions and adapt messaging for different platforms and audiences.
  • Develop student-focused content highlighting the COSAM experience, including classes, research, student organizations, events, and campus life.
  • Capture photos and short-form video content at COSAM events, programs, and other activities.
  • Create and edit social media graphics, videos, reels, stories, and other digital content.
  • Maintain a social media content calendar and help ensure content is timely, accurate, and consistent.
  • Monitor COSAM’s social media channels for relevant comments, messages, mentions, and engagement opportunities.
  • Identify emerging social media trends and recommend appropriate ways for COSAM to participate.
  • Track social media performance and assist with preparing analytics reports.
  • Coordinate with student writers, photographers, and other members of the Communications and Marketing team.
  • Help identify and feature students, faculty, alumni, and staff in social media content.
  • Ensure content follows Auburn University branding, accessibility, and social media guidelines.
  • Perform other related duties as assigned.

Desired Qualifications

  • Coursework or experience in communications, public relations, marketing, journalism, graphic design, or a related field.
  • Experience managing social media for a student organization, business, publication, or other organization.
  • Experience creating short-form video content for Instagram Reels or similar platforms.
  • Familiarity with Canva, Adobe Creative Cloud, or other design and video-editing tools.
  • Basic photography and videography skills.
  • Familiarity with social media analytics and scheduling tools.
  • Interest in STEM fields, higher education, or science communication.
  • Knowledge of digital accessibility and AP style.

About the Company

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