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The Normal Brand

Craft casual wear and accessories

District Leader of Stores

Retail Store ManagementConfirmed live in the last 24 hours
Full-timeSt. Louis, MO, USAHybrid

About the Job

Requirements

  • Ability to inspire people to work hard, grow, and enjoy success.
  • Ability to set high goals and work hard to achieve them.
  • Excellent interpersonal and verbal and written communication skills.
  • Ability to manage complex projects and delegate.
  • Ability to move quickly and easily to affect change.
  • Excellent decision-making and problem-resolution skills.
  • Guest interaction, organizational, and time-management skills.
  • Proven negotiation and conflict-resolution skills.
  • Proven merchandising skills.
  • Availability for mornings, evenings, and weekends as business needs require.
  • Passion for customer service and delivering an exceptional guest experience.
  • At least 3 years of multi-store apparel retail management experience.
  • At least 5 years of proven management experience.
  • Proficiency in Excel.

Responsibilities

  • Help write and implement store processes.
  • Oversee hiring for all store roles, from recruiting through compensation and onboarding, and implement a training strategy to build teams focused on guest connection and a high-quality experience.
  • Lead and develop Store Managers through regular one-on-ones, ongoing performance management, annual evaluations, and goal setting.
  • Hold Store Managers accountable for managing and developing their in-store teams.
  • Assist with succession planning.
  • Ensure inventory is accurate and aligned with anticipated demand across all stores.
  • Lead and coach the team through the company's core values and store principles.
  • Plan and implement peak-season operations, including working on the sales floor on peak days.
  • Monitor regional key performance metrics and report store performance against objectives.
  • Travel to retail locations as needed and requested to accomplish work.
  • Assist with new store openings.

About the Company

The Normal Brand

Craft casual wear and accessories

What The Normal Brand does: It designs and sells craft casual wear and accessories intended for everyday use by people who want understated style that works in both urban and rural settings. How its products work: The brand focuses on versatile, everyday clothing such as shirts and accessories that are comfortable and easy to wear in a variety of environments, emphasizing simple, dependable style rather than flashy details. How it differs from competitors: The Normal Brand emphasizes practical, versatile casual wear rooted in a basement-started, family-led origin, delivering understated designs meant to transition from city life to country life without fuss. What its goal is: To provide accessible, well-made everyday clothing (like the classic Normal shirt) that fits real-life wear for people who move between different settings with comfortable, timeless style.

Company size
51-200
Company stage
Grant
Total funding
$50K
Headquarters
St. Louis, MO
Founded
2015

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