C

Cloudflare

Secures websites and runs apps on its network

Demand & Field Marketing Leader - Field Marketing

Marketing Generalist & ManagementUpdated on Nov 13
Full-timeRemote in USA

About the Job

Requirements

  • At least 10 years of experience in enterprise B2B field marketing, demand generation, or account-based marketing at a technology organization with more than $1 billion in revenue; cybersecurity, cloud, or networking experience is preferred.
  • At least 5 years of field marketing experience.
  • A proven track record supporting sales teams focused on Global 2000 or Fortune 1000 enterprise accounts and driving measurable pipeline and conversion.
  • Experience across full-funnel digital strategy and paid and earned media.
  • Advanced skills with enterprise customer relationship management systems, analytics platforms, and account-based marketing or intent intelligence platforms.
  • Thorough knowledge of enterprise lead-management processes, revenue attribution models, and marketing service-level agreements.
  • Demonstrated ability to manage budgets with financial accountability and optimize return on investment.
  • A bachelor's degree in Marketing, Business, Communications, Engineering, or a related field.
  • Remote work is limited to the United States; NYC, Atlanta, Austin, or the San Francisco Bay Area are recommended.

Responsibilities

  • Develop and execute multi-channel marketing plans aligned with US Major Accounts sales and pipeline targets, owning budget management, execution, and reporting.
  • Partner with enterprise sales leaders, account executives, and Business Development Representative leadership to establish shared service-level agreements, conduct joint pipeline reviews, and equip sellers with account engagement programs.
  • Direct enterprise-focused digital marketing strategy with the Digital Marketing team, including LinkedIn advertising, programmatic display, and executive webinar series to capture, engage, and nurture high-intent enterprise accounts.
  • Develop one-to-one account-based marketing strategies opportunistically for strategic accounts within the Major Accounts segment.
  • Lead strategy, budget, vendor management, and execution for high-touch field programs, including C-suite dinners and regional roundtables.
  • Coordinate with Partner Marketing on co-marketing initiatives and strategic partner marketing plans.

Desired Qualifications

  • Cybersecurity, cloud, or networking industry experience.
  • Experience using Salesforce, 6sense, and Demandbase.

About the Company

Cloudflare

Secures websites and runs apps on its network

Cloudflare operates a network that protects websites, delivers online content and runs applications closer to their users. Businesses connect websites and internal systems to its services to filter malicious traffic, control access and improve performance, with security and computing running on shared infrastructure. Developers combine application code, object storage and databases with the network used for content delivery and traffic protection. Cloudflare earns revenue from subscriptions and usage charges, with free plans for basic features and negotiated contracts for larger organizations. Cloudflare was founded in 2009 and is headquartered in San Francisco, California.

Company size
1,001-5,000
Company stage
IPO
Headquarters
San Francisco, CA
Founded
2009

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