Cornwall Insight

Delivers energy market intelligence and consulting

Marketing Manager

Growth MarketingPosted on Nov 11

Full-timeLondon, UKNo salary listedHybrid

About the Job

Requirements

A graduate degree in marketing, digital marketing, or a relevant discipline is desirable, but not essential.
At least five years of relevant demand generation or digital marketing experience is essential; experience in a B2B service provision business is preferred.
Demonstrable experience planning and delivering multi-channel demand generation campaigns is essential.
Experience with Marketing Cloud Account Engagement (Pardot) or equivalent marketing automation platforms is essential.
Experience managing agency relationships for paid and organic advertising is essential.
Strong analytical and project management skills are essential.
Experience with energy markets is desirable.
Strong background in B2B demand generation, with proven experience running multi-channel campaigns across search, social, email, webinars and events.
Hands-on experience with marketing automation and CRM platforms, ideally Marketing Cloud Account Engagement (MCAE) and Salesforce.
Experience managing a WordPress website and web forms, with a good working knowledge of SEO and conversion rate optimisation.
Experience briefing and managing external agencies on paid and organic advertising programmes.
Strong content skills, with experience developing white papers and other lead-generating content.
Strong analytical skills, including reporting on and interpreting campaign and funnel performance data.
Ability to collaborate closely with Marketing Operations, Sales and wider business stakeholders to ensure a smooth prospect handover.
Desire to learn and understand the company's products, customers and the energy markets they serve.

Responsibilities

Own and deliver demand generation activity that drives traffic to, and captures prospects through, the company website, paid and organic search, and paid and organic social media.
Plan and deliver a programme of in-person and virtual webinars and events that generate and nurture leads across the company.
Develop and execute multi-channel email marketing campaigns to engage prospects and support pipeline growth.
Lead the development of white papers, gated content and other demand generation collateral that supports lead capture and marketing-qualified lead growth.
Use tools such as Marketing Cloud Account Engagement (MCAE), ON24 and Cvent to ensure prospects enter and are correctly captured within the marketing database.
Manage the WordPress marketing website and MCAE web-to-lead forms, ensuring content, forms and landing pages are optimised for traffic capture and conversion.
Manage relationships with agencies delivering the paid and organic advertising programme, ensuring campaigns are optimised for cost-effective lead generation.
Optimise MCAE to improve prospect capture, campaign performance and reporting.
Work closely with the Marketing Operations Manager to ensure a smooth handover of prospects from demand generation activity into marketing automation, lead scoring and account-based marketing programmes.
Report on demand generation performance, including traffic, prospects, marketing-qualified leads and campaign return on investment, against agreed key performance indicators, and use insights to continuously improve activity.
Support and develop team members contributing to demand generation activity, including the Marketing Assistant, to build a high-performing team.
Work closely with the Sales team to align demand generation activity with sales priorities and support pipeline growth.

Cornwall Insight is a trusted independent expert in data, analysis and forecasting for the energy transition. We provide comprehensive market intelligence, forecasts, consultancy and learning to organisations navigating the complexities of the GB and Irish energy markets, from renewable generators and flexibility providers to energy suppliers, large users, and investors. Cornwall Insight is widely recognised for the independence, depth and reliability of its insight.

The Marketing Manager is responsible for leading all demand generation activity across Cornwall Insight – driving traffic to our website and digital channels and converting that traffic into engaged prospects. This covers paid and organic search and social, webinars, events, email campaigns, and the development of content and data tools, working with Marketing Cloud Account Engagement (MCAE) to ensure prospects enter the database correctly.

This role works hand-in-hand with the Marketing Operations Manager, who leads the Salesforce and Account Engagement side of the marketing strategy (martech stack, marketing automation, lead scoring and routing, funnel dashboards). A smooth handover between demand generation and marketing operations is essential, ensuring prospects move seamlessly from initial engagement through to a sales-ready pipeline.

Own and deliver all demand generation activity that drives traffic to, and captures it via, the Cornwall Insight website, paid and organic search, and paid and organic social media.
Plan and deliver a programme of webinars and events (in person and virtual) that generate and nurture leads across Cornwall Insight.
Develop and execute multi-channel email marketing campaigns to engage prospects and support pipeline growth.
Lead the development of white papers, gated content and other demand generation collateral that supports lead capture and MQL growth.
Work with tools such as Marketing Cloud Account Engagement (MCAE), ON24 & Cvent to ensure prospects enter, and are correctly captured within, the marketing database.
Manage the WordPress marketing website and MCAE web-to-lead forms, ensuring content, forms and landing pages are optimised for traffic capture and conversion.
Manage relationships with agencies delivering the paid and organic advertising programme, ensuring campaigns are optimised for cost-effective lead generation.
Optimise MCAE to improve prospect capture, campaign performance and reporting.
Work closely with the Marketing Operations Manager to ensure a smooth handover of prospects from demand generation activity into marketing automation, lead scoring and ABM programmes.
Report on demand generation performance (traffic, prospects, MQLs, campaign ROI) against agreed KPIs, using insight to continuously improve activity.
Support and develop team members contributing to demand generation activity (including the Marketing Assistant) to build a high-performing, values-led team.
Work closely with the Sales team to align demand generation activity with sales priorities and support pipeline growth.

Graduate in marketing, digital marketing or a relevant discipline (desirable).
5+ years' relevant demand generation / digital marketing experience, ideally within a B2B service provision business (essential).
Demonstrable experience planning and delivering multi-channel demand generation campaigns (essential).
Experience with Marketing Cloud Account Engagement (Pardot) or equivalent marketing automation platforms (essential).
Experience managing agency relationships for paid and organic advertising (essential).
Strong analytical and project management skills (essential).Experience of energy markets (desirable).
Strong background in B2B demand generation, with proven experience running multi-channel campaigns across search, social, email, webinars and events.
Hands-on experience with marketing automation and CRM platforms, ideally Marketing Cloud Account Engagement (MCAE) and Salesforce.
Experience managing a WordPress website and web forms, with a good working knowledge of SEO and conversion rate optimisation.
Experience briefing and managing external agencies on paid and organic advertising programmes.
Strong content skills, with experience developing white papers and other lead-generating content.
Excellent analytical skills, comfortable reporting on and interpreting campaign and funnel performance data.
Strong collaborator, able to work closely with Marketing Operations, Sales and wider business stakeholders to ensure a smooth prospect handover.
A desire to learn and understand Cornwall Insight's products, customers and the energy markets they serve.

About the Company

Cornwall Insight

Delivers energy market intelligence and consulting

Cornwall Insight provides energy market intelligence and analysis for a range of clients in the UK and Ireland, including energy suppliers, government bodies, and energy-sector businesses. It delivers its services through a mix of subscription-based insights, bespoke consultancy projects, publications, and training programs. Its offerings are supported by quantitative models that translate market trends, regulatory changes, and opportunities into actionable guidance. The company also runs forums and events where industry stakeholders discuss topics such as renewables, energy flexibility, electric vehicles, and financing. Cornwall Insight differentiates itself with its depth of market analysis, regulatory insight, hands-on consultancy, training capabilities, and a strong emphasis on net-zero capacity building. Its goal is to reshape the energy world of tomorrow by helping clients navigate the market and work toward net-zero objectives through informed decision-making and collaboration.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Norwich, United Kingdom
Founded: 2000

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