Salesforce Analyst

FourKites launches Loft: AI platform to orchestrate enterprise systems with real-world intelligence. Share: 2-9-26. Sophie, an AI developer agent, turns standard operating procedures into automated workflows that run across enterprise systems. It combines internal company data with external intelligence and records how decisions are made, so organizational knowledge can be reused and improved over time. LAS VEGAS - Feb. 9, 2026 - FourKites(R), the leader in AI-driven supply chain transformation, today announced Loft(TM), an AI orchestration platform that works across any enterprise system, not just supply chain. At the core of Loft is Sophie, an AI developer agent that enables FourKites to transform its customers' operational requirements, described in natural language, into production-ready automations in days, eliminating the months of engineering work and perpetual maintenance burden that plague traditional AI deployments. Unlike AI platforms that work exclusively with data inside an enterprise, Loft combines orchestration across internal systems with real-time external intelligence from the FourKites Intelligent Network - insights from 500,000+ trading partners and millions of daily supply chain events, spanning any ERP, ITSM, TMS, WMS, or CRM system. The enterprise AI problem: duct tape, silos, and perpetual engineering tax. "Most enterprise operations still run on fragmented systems held together by spreadsheets, shared inboxes, and email chains," said Josh Jewett, operating partner at NewRoad Capital Partners and former CIO of Dollar Tree and Family Dollar. "In that environment, critical decisions don't live in systems at all - they live in Slack threads and people's heads. When AI is layered on top of that fragmentation, it can observe problems but can't reliably act on them. That's why so many AI initiatives stall. The missing piece isn't just intelligence, it's a platform that turns decision logic into durable, reusable workflows that can actually run the business." The AI agent explosion promised to solve this. Instead, it created new confusion. Every vendor, from core systems to infrastructure providers to AI startups, pitches the same approach: AI built on internal data, using the same foundational models. The technology is commoditizing faster than anyone can differentiate. Market data confirms this challenge. According to McKinsey & Company, while 88% of organizations have deployed AI in some function, only 7% have successfully scaled it enterprise-wide. Gartner predicts that 40% of agentic AI projects will be abandoned by 2027 due to complexity and unclear returns. The real problem emerges after deployment. Managing model drift, evaluating new models, and improving performance creates a perpetual engineering burden. Deloitte reports that 70% of enterprises require more than 12 months to address these post-deployment challenges. Enterprises either build internal teams to maintain agents or become dependent on vendor engineering capacity - neither scales. Loft: orchestration built on external reality. Loft solves these challenges through three architectural innovations: Sophie, the AI Developer Agent: Customers describe operational requirements in natural language. Sophie evaluates whether existing workflows can be configured, whether building blocks can be combined, or whether custom code is needed, with FourKites engineers reviewing before deployment. What traditionally required months now happens in days. Sophie continues monitoring and improving performance over time, eliminating the maintenance tax entirely. Agent Operating Procedures (AOPs): When agents do real work, like fixing PO mismatches, handling supplier issues, balancing warehouse capacity, or routing approvals, Loft keeps a record of why decisions were made and who approved them. Instead of losing that reasoning in Slack or Teams threads, it's saved and can be reused the next time the same situation arises. External Intelligence Integration: Loft orchestrates across internal enterprise systems while simultaneously accessing external insights from the FourKites Intelligent Network. When an AI agent needs to decide whether to escalate a supplier delay, it knows the supplier's actual performance history across the network, sees real-time patterns from the supplier's other customers, understands precedents from similar situations, and has context that no internal system provides. "We didn't build AI features on top of legacy software. We built an AI-native system from the ground up," said Mathew Elenjickal, founder and CEO of FourKites. "When our AI agents do the work, we record how decisions were made - not just what happened, but the context, the prior cases that informed it, and who approved it. That reasoning doesn't live in your TMS or ERP. It's scattered across Slack threads, email chains, and people's heads. Until now." The data moat: why external intelligence matters. The answer to "what makes AI agents actually different?" is data. Specifically, the data that AI agents are trained on and have access to in real-time. "The real value starts with the network," said Charles Brennan, Senior Analyst at Nucleus Research. "FourKites' Intelligent Network provides the external, real-time data foundation that AI and automation depend on. Loft gives enterprises a practical way to operationalize that data by embedding it into governed, repeatable workflows that connect external supply chain conditions directly to internal systems and decisions." FourKites has proprietary data outside those four walls. Real-time performance across 500,000+ trading partners in 176 countries, including carriers, suppliers, manufacturers, and 3PLs. Three million daily events across the entire supply chain ecosystem. Intelligence about supplier performance, manufacturing disruptions, capacity constraints, and carrier reliability - patterns that don't exist in any internal system. Scaling workflow automations. Loft is home to FourKites' Digital Workforce - specialized agents like Tracy (logistics execution), Sam (supplier collaboration), and Alan (appointment scheduling) - that are already delivering measurable value at dozens of Fortune 500 firms. Sophie expands this foundation by enabling FourKites to deliver custom automations for any customer's operational needs across any system. Built on the FourKites Intelligent Control Tower's three pillars - network data, digital twins, and digital workforce - Loft pulls data from more than 200 TMS providers, ERP systems, and CRM platforms to power automations that span business functions and respond to conditions in real time. "We are moving enterprises from dashboards that merely track problems to systems that autonomously solve them," said Elenjickal. "The goal isn't to drop AI into existing silos. It's to capture the reasoning that lets those systems work together, and to preserve it so each decision makes the next one easier." Custom agent development through Loft is now available. For more information, visit https://www.fourkites.com/platform/loft/. About FourKites. FourKites, the leader in AI-driven supply chain transformation for global enterprises and pioneer of real-time visibility, turns supply chain data into automated action. FourKites Intelligent Control Tower(R) breaks down enterprise silos by creating a real-time digital twin of orders, shipments, inventory and assets. This comprehensive view, combined with AI-powered digital workers, enables companies to prevent disruptions, automate routine tasks and optimize performance across their supply chain. FourKites processes over 3.2 million supply chain events daily - from purchase orders to final delivery - helping 1,600-plus global brands prevent disruptions, make faster decisions and move from reactive tracking to proactive supply chain orchestration. For more information, visit www.fourkites.com. Join 30,000+ monthly readers and get exclusive ebooks, reports, and industry insights from FourKites every week. This website uses cookies or similar technology to enhance user experience and to analyze performance and traffic on our website. We also share information about your use of our site with our social media, advertising and analytics partners. More information

Why NSRMCA members are choosing TracxTMS for USPS contracting success. The National Star Route Mail Contractors Association (NSRMCA) represents transportation companies that contract with the United States Postal Service to move mail across the country. For NSRMCA members, having a transportation management system (TMS) that meets USPS requirements - while boosting operational efficiency - is vital to success. At TracxTMS, Tracx Systems Ltd. has seen firsthand how integrating with key logistics and USPS systems helps mail contractors streamline workflows, improve data accuracy, and stay compliant across every contract. If you're an NSRMCA member looking to modernize your USPS trucking operations, here's how advanced TMS integrations can make a meaningful difference. 1. Seamless integration with USPS EDI and CLEAR/ILE. TracxTMS provides direct EDI reporting to USPS - meaning your trip, route, and delivery data exchanges directly with USPS systems without manual intervention. This includes support for CLEAR (the USPS Integrated Logistics Ecosystem) and similar USPS frameworks, ensuring compliance and data accuracy while reducing the administrative burden on dispatchers and operations teams. * Reduces USPS reporting errors * Improves on-time delivery scores * Eliminates duplicate data entry Direct USPS communication and EDI automation are central to meeting USPS contract performance metrics and reducing turnaround time on reporting. 2. Real-Time visibility with FourKites. TracxTMS integrates with FourKites, a leading real-time visibility platform used by carriers and shippers to track assets and shipments. With FourKites feeds imported directly into the TMS, USPS contractors can: * See real-time GPS tracking of trucks and trailers * Predict ETAs based on live road conditions * Share visibility with customers and USPS partners This is especially helpful for NSRMCA members managing long-haul routes or contract tenders where visibility correlates directly with service scores and performance metrics. 3. Planning & execution optimization through Blue Yonder connectivity. TracxTMS also integrates with Blue Yonder systems - enabling data exchange that drives better planning and execution workflows. By incorporating Blue Yonder collaboration data into TracxTMS, USPS contractors benefit from: * Enhanced transportation planning insights * Coordination with broader supply-chain partners * Better load optimization and resource allocation This connectivity elevates USPS contract execution by bridging strategic planning tools with day-to-day dispatch and fleet management. 4. TracxTMS: built for mail contracting efficiency. As an all-in-one USPS TMS solution, TracxTMS supports USPS contracts, daily dispatch, driver routing, and advanced EDI workflows - all in one platform. * Integrations that match real industry workflows * Reduced compliance headaches * A platform designed to grow with complex postal contracts If your goal is to boost performance scores and free your team from manual administrative tasks, a connected TMS is a key part of that transformation. Have any question? Do not hesitate to contact Tracx Systems Ltd.. Tracx Systems Ltd. is a team of experts ready to talk to you. 1-844-838-7229. Talk to Tracx Systems Ltd.. Considering TracxTMS or want to learn more? Book a demonstration from its calendar. You can also give Tracx Systems Ltd. a call or send an email and Tracx Systems Ltd.'ll get back to you asap. Contact info.

FourKites launches Manufacturing Advisory Board. FourKites has announced its third Customer Advisory Board. On this occasion, it has brought together leaders from the manufacturing sector to create its Manufacturing Customer Advisory Board. The announcement follows the two advisory boards that it created last year. The first was the Food and Beverage Customer Advisory Board, and the second was the Consumer Packaged Goods Advisory Board. The Manufacturing Advisory Board will help FourKites influence and drive strategic product innovation for the manufacturing sector. It will also help to strengthen the relationship with key clients, those who have a seat at the table. The board will consist of eight supply chain leaders from manufacturing companies. The board will discuss product development, industry challenges and emerging opportunities with FourKites. Mathew Elenjickal, FourKites Founder and Chief Executive Officer, commented, "Manufacturing supply chains require precision and agility to support global production networks. By partnering with manufacturing executives who understand the demands of synchronizing raw materials, finished goods and complex logistics networks, we can build solutions that drive operational excellence." FourKites has appointed Brad Blizzard, former Vice President of Logistics and Product Delivery at Bridgestone Americas, to serve as chairperson of the Manufacturing Customer Advisory Board. Blizzard commented, "Manufacturing leaders need technology that adapts to their operational reality, whether managing just-in-time delivery for production lines or coordinating global distribution networks. This advisory board will help ensure FourKites continues developing capabilities that solve the real challenges manufacturers face every day." Who is on the new board? The board members have over 150 years of experience in the supply chains of manufacturing firms. FourKites hopes to provide strategic guidance for its product within the sector. They will help provide intelligence around emerging challenges and opportunities, market validation of requirements and use cases, best practices on implementation and adoption, and strategic direction through collaborative feedback. What isn't clear is the frequency of meetings. The members of the Manufacturing CAB include: * Brad Blizzard - Chairperson and former Bridgestone Americas, VP, Logistics and Product Delivery (retired) (US-based, with at least 15 years of experience in supply chain) * Bart Verbeke - First Solar, Head of Global Logistics (US-based, with at least 28 years of experience in supply chain) * Eric Zillig - HNI Corp., VP of Distribution & Logistics (US-based with at least 25 years of experience in supply chain) * Jeff Dudzik - Milwaukee Tool, VP, Supply Chain Transportation (US-based, with at least 23 years of experience in supply chain) * Kris Wilson - Ardagh, SVP, Global Chief Logistics Officer, (US-based, with at least 21 years of experience in supply chain) * Punit Menon - Medtronic, VP, Global Distribution, Logistics & Trade, (US-based, with at least 21 years of experience in supply chain) * Scott Campbell - LyondellBasell, VP, Global Supply Chain, (US-based, with at least 9 years of experience in supply chain) * Tom France - Trane Technologies, VP of Global Integrated Supply Chain, (US-based, with at least 18 years of experience in supply chain) What is perhaps disappointing about the makeup of this board is the lack of international members, with no representatives from Europe or Asia, who might shed light on regional-specific challenges and opportunities for Fourkites. FourKites listens and learns to drive innovation. As FourKites continues to create these boards, it is not the only source of information around product innovation. It reported that 90% of companies that actively use the FourKites app share new ideas on the IdeaExchange platform. FourKites has reviewed all of these requests and added 25% to the product roadmap, resulting in 250 new features. The Manufacturing CAB will no doubt now help FourKites prioritise some of these ideas and help identify those that could make the biggest difference to manufacturers. FourKites continues to drive innovation across its portfolio. Its most recent major innovation was the creation of the FourKites Intelligent Control Tower which now hosts several Agentic AI agents that will handle task across a multiple of functional areas. The agents already include: * Tracy helps supply chain workers track and trace, * Sam is a supply chain collaboration tool that helps onboard suppliers through that process, * Alan is a scheduling agent, * Polly, a Document Compliance Coordinator, * Cassie, AI-Powered Customer Service. Justin Carder, Logistics Operations Lead at First Solar, commented, "FourKites allows us to scale effortlessly to support increasing shipment volumes without proportional headcount increases. This scalability, combined with our improved cost metrics and working capital management, positions First Solar with significant competitive advantages." Enterprise times: What does this mean? FourKites continues to launch Customer Advisory Boards. These will provide FourKites with great insights over the coming months. However, should it have included representatives from outside of the United States? The makeup of the board may reflect its customer base; however, if it intends to expand its footprint faster outside of North America, its CABs should better represent the regions. If the issue is logistical, then it might want to consider a regional Customer Advisory Board, perhaps one for EMEA and one for APAC.