Full-Time

Senior Industry Marketing Manager

Enterprise

Posted on 9/12/2024

Epic Games

Epic Games

10,001+ employees

Develops games and provides development tools

Consumer Software
Gaming

Compensation Overview

$139.1k - $204kAnnually

Senior

California, USA + 1 more

More locations: New York, NY, USA

Open to multiple locations including California and New York City.

Category
Growth Marketing
Growth & Marketing
Required Skills
Unreal Engine
Data Analysis
Requirements
  • 8+ years of experience marketing B2B software to enterprise companies and Fortune 500 brands. Insight or experience in positioning 3D visualization software is a plus.
  • Ability to infuse product positioning into content strategies and develop account-based marketing plans.
  • Superior eye for detail as you move projects from concept to review and execution.
  • Experience working with large-scale brands to develop co-marketing campaigns.
Responsibilities
  • Build growth marketing plans to reach key decision-makers across industries, including media & entertainment, automotive, fashion, retail, and architecture.
  • Develop integrated plans for events, campaign launches, and product releases. Design cross-platform campaigns that incorporate web, social, video, sponsorships, and influencer marketing.
  • Move campaigns from concept to execution and collaborate with the paid media team to reach key customers and prospects. Develop a data-backed approach to communication plans to drive customer growth and ROI. Assess key metrics to optimize plans and improve the efficacy of marketing spend.
  • Translate customer stories into co-marketing efforts with innovative brands, studios, and industry leaders using Unreal Engine.
  • Develop industry-specific positioning that demonstrates the value of Epic’s ecosystem of products and services. Create narratives and sales enablement tools to help companies unlock the value of Unreal Engine.

Epic Games develops and publishes popular video games, including titles like "Fortnite" and "Unreal Tournament," available on multiple platforms. The company also provides Epic Online Services, which offer tools for other developers to manage and scale their games, including online multiplayer features. Unlike many competitors, Epic Games shares its technology, such as the Unreal Engine, allowing other developers to create their own games. The goal of Epic Games is to enhance gaming experiences for players while supporting developers with valuable resources.

Company Stage

Late Stage VC

Total Funding

$8.4B

Headquarters

Cary, North Carolina

Founded

1991

Growth & Insights
Headcount

6 month growth

9%

1 year growth

27%

2 year growth

38%
Simplify Jobs

Simplify's Take

What believers are saying

  • Epic Games' collaboration with LEGO expands its reach into social role-playing games.
  • The company enhances privacy settings post-FTC settlement, boosting user trust and retention.
  • Cross-platform support, like ARMA Reforger on PS5, increases player engagement and user base.

What critics are saying

  • Epic Games faces reputational damage from FTC's $72 million refund settlement.
  • Legal disputes, such as with Google, could lead to financial and operational impacts.
  • Reliance on Fortnite's popularity poses risks if player interest declines.

What makes Epic Games unique

  • Epic Games offers Unreal Engine, a leading game development tool for developers.
  • The company creates popular games like Fortnite, known for engaging experiences across platforms.
  • Epic Games provides Epic Online Services, supporting developers with backend and multiplayer capabilities.

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Benefits

Health coverage - 100% of the premiums for both you and your dependents. Our coverage includes Medical, Dental, a Vision HRA, Long Term Disability, Life Insurance & a 401k with competitive match and profit share

Robust mental well-being programs & free therapy and coaching for employees & dependents

Unlimited PTO & sick time

Paid sabbatical

INACTIVE