Full-Time

Manager of Demand Generation

Posted on 9/5/2024

GRIN Technologies

GRIN Technologies

51-200 employees

Creator management platform for influencer marketing

Compensation Overview

$115k - $135k/yr

Senior, Expert

Remote in USA

Hiring is available in all US states except Alaska, Hawaii, and US Territories.

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
Management
Wordpress
Hubspot
SEO
Salesforce
Marketing
Data Analysis
Excel/Numbers/Sheets
Requirements
  • Bachelor’s degree in Marketing, Business, or a related field.
  • 3+ years of management experience in demand generation, growth marketing, or a similar role.
  • 6+ years of experience in demand generation, growth marketing, or a similar role.
  • Strong proficiency in data analysis using Excel, Salesforce, HubSpot, and GA4.
  • Above-average working knowledge of tools like ChiliPiper, WordPress, Hubspot, and Salesforce.
  • Expertise in SEO/SEM, website optimization, and campaign strategy.
  • Experience in developing and implementing ABM strategies.
  • Proven ability to manage and optimize both organic and paid traffic.
Responsibilities
  • Lead a team of specialists in SEO/SEM, front-end website management, and back-end website management.
  • Play an active role in growth marketing until the function is fully established within the team.
  • Collaborate with external consultants to enhance team capabilities and performance.
  • Own and maintain the website, ensuring it is optimized for user experience and conversion, particularly for Ideal Customer Profile (ICP) traffic.
  • Implement A/B testing and other conversion rate optimization (CRO) strategies to maximize conversions.
  • Optimize organic inbound traffic and manage ad spend to drive high-quality paid search traffic.
  • Continuously guide the Brand and Content Marketing team to refine SEO/SEM strategies to improve visibility, rankings, and ROI by providing necessary reporting.
  • Manage and implement technologies that enhance lead capture and generate TOFU ICP pipeline.
  • Leverage AI and automation tools to optimize demand generation efforts.
  • Develop and implement an ABM framework for targeting and converting key accounts.
  • Work closely with the lifecycle marketing team to align ABM initiatives with overall marketing goals.
  • Analyze full-funnel data to maximize the impact of marketing initiatives on closed-won business across both inbound and outbound channels.
  • Improve and report on marketing attribution tracking for inbound and outbound pipeline generation and new sales.
  • Split time between strategic planning and day-to-day execution (50/50).
  • Develop and maintain a demand strategy, campaign calendar, and initiative roadmap with clear milestones and associated metrics.
  • Ability to forecast pipeline and pipeline performance two (2) quarters in advance.
  • Collaborate closely with Sales, Revenue Operations, and Brand/Content teams to ensure alignment and transparency.
  • Communicate initiatives and performance through a published roadmap and KPI sheet.

GRIN Technologies provides a creator management platform that helps brands build authentic relationships with content creators in the influencer marketing space. The platform offers a variety of tools, including a web extension for easy access, customized landing pages for creators, and the ability for brands to import their existing influencer lists. This allows brands to find and partner with influencers who share their values. GRIN also features analytics tools that track sales, revenue, costs, and return on investment (ROI) for individual campaigns, helping brands assess the success of their marketing efforts. Additionally, the platform integrates with ecommerce systems to streamline product distribution to influencers and includes a payment system for efficient financial transactions. GRIN's goal is to provide a comprehensive solution for managing influencer marketing, making it easier for brands to optimize their campaigns and relationships with creators.

Company Size

51-200

Company Stage

Series B

Total Funding

$258.3M

Headquarters

Sacramento, California

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • GRIN's revenue nearly tripled from 2021 to 2022, indicating strong growth.
  • The launch of Activations Benchmarking enhances GRIN's data-driven approach to influencer marketing.
  • GRIN's focus on authentic relationships aligns with the trend towards long-term influencer partnerships.

What critics are saying

  • Emerging platforms offering similar services at lower costs threaten GRIN's market share.
  • Data privacy regulations like GDPR and CCPA could complicate GRIN's analytics services.
  • Economic downturns may lead to reduced investment in influencer marketing, affecting GRIN's revenue.

What makes GRIN Technologies unique

  • GRIN offers a comprehensive suite of tools for end-to-end influencer marketing.
  • The platform integrates with e-commerce for seamless product delivery to influencers.
  • GRIN's Activations Benchmarking tool provides tailored performance metrics for influencer campaigns.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Sick Leave

401(k) Retirement Plan

401(k) Company Match

Paid child bonding leave

Home Office Stipend

Phone/Internet Stipend

Stock Options

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

-6%

1 year growth

-15%

2 year growth

-14%
EIN News
Jun 13th, 2024
Oral Care Market Projected to Reach USD 63.47 Billion by 2031 - SNS Insider

For instance, in January 2022, Oral B partnered with Grin App, a platform offering personalized oral care solutions and promoting Oral B products through customized recommendations for customers across the US.

Business Wire
Apr 3rd, 2024
Grin Unveils Activations Benchmarking Tool, Empowering Brands Of All Sizes To Launch Successful, Measurable And Scalable Influencer Programs

SACRAMENTO, Calif.--(BUSINESS WIRE)--GRIN, the world’s leading creator management platform, today announced the launch of Activations Benchmarking, its data-driven tool that takes the guesswork out of evaluating influencer marketing performance. Powered by billions of data points from over a decade of GRIN’s customer performance history, Activations Benchmarking helps brands better understand which areas of their influencer marketing program to prioritize by surfacing key performance metrics, custom recommendations, and their progress against similar brands. This is not a one-size-fits-all tool. GRIN tailors each benchmark to a brand's unique needs by considering campaign length, desired goals, company size and more. Activations Benchmarking arrives as more brands embrace influencer marketing, but still have uncertainty around how to reach their campaign goals. In fact, 47% of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges

Matters Academy
Dec 1st, 2023
GRI框架是什麼?What is the GRI Framework?

GRI released its latest Universal Standards in 2023, adding mandatory human rights disclosures and integrated due diligence reporting.

Digiday
Oct 30th, 2023
Inside Uber's strategy with content creators to amplify its organic TikTok following

Uber worked with influencer marketing platform Grin to do so.

Business Wire
Oct 10th, 2023
GRIN Launches New Professional Services to Help Brands Elevate and Optimize Creator Programs

GRIN launches new Professional Services to help brands elevate and optimize creator programs.

INACTIVE