GRIN Technologies provides a creator management platform that helps brands build authentic relationships with content creators in the influencer marketing space. The platform offers a variety of tools, including a web extension for easy access, customized landing pages for creators, and the ability for brands to import their existing influencer lists. This allows brands to find and partner with influencers that match their values. GRIN also features analytics tools that track sales, revenue, costs, and return on investment (ROI) for individual campaigns, enabling brands to assess the success of their marketing efforts. Additionally, the platform integrates with ecommerce systems to streamline product distribution to influencers and includes a payment system for efficient financial transactions. GRIN's goal is to provide a comprehensive solution for brands to effectively manage and enhance their influencer marketing strategies.

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GRIN Technologies

GRIN launches new Professional Services to help brands elevate and optimize creator programs.

GRIN Launches New Professional Services to Help Brands Elevate and Optimize Creator Programs

GRI released its latest Universal Standards in 2023, adding mandatory human rights disclosures and integrated due diligence reporting.

GRI框架是什麼?What is the GRI Framework?

Uber worked with influencer marketing platform Grin to do so.

Inside Uber's strategy with content creators to amplify its organic TikTok following

The content-to-commerce strategy for ecommerce businesses is a relatively recent model, but I see it shaking up the industry in a big way.Direct-to-consumer (D2C) businesses that lean heavily on fulfillment by Amazon (FBA) aggregators, in particular, could benefit big time from the model. Let me explain why.How does it work?The idea with this new model is that you own both access to the customers – i.e. the content – and the products to monetize it.In typical D2C ecommerce, you own some brands that you sell on a combination of platforms, such as your own site, social channels and marketplaces. FBA aggregators like Branded and Thrasio are highly dependent on marketplaces.Typically, though, their longer-term goal is to increase the ratio of products sold on their own channels and reduce reliance on Amazon. However, it’s difficult to do this profitably because customer acquisition costs (CAC) are too high with direct acquisition marketing.Part of the problem is how these companies don’t have this kind of competency, so they need to learn it. D2C companies typically need to drive CAC down by getting better at content marketing and social media as well as building a community of users, among other skills.With the content-to-commerce model, they solve this from the beginning by owning the customer channel/communities – media assets, access to influencers, and more – from the jump.The Good Glamm GroupThe Good Glamm Group is one of the first large content-to-commerce companies and is considered a pioneer by many in the industry

Content To Commerce: How D2C Brands Can Wean Themselves Off Amazon

For instance, in January 2022, Oral B partnered with Grin App, a platform offering personalized oral care solutions and promoting Oral B products through customized recommendations for customers across the US.

Oral Care Market Projected to Reach USD 63.47 Billion by 2031 - SNS Insider

SACRAMENTO, Calif.--(BUSINESS WIRE)--GRIN, the world’s leading creator management platform, today announced the launch of Activations Benchmarking, its data-driven tool that takes the guesswork out of evaluating influencer marketing performance. Powered by billions of data points from over a decade of GRIN’s customer performance history, Activations Benchmarking helps brands better understand which areas of their influencer marketing program to prioritize by surfacing key performance metrics, custom recommendations, and their progress against similar brands. This is not a one-size-fits-all tool. GRIN tailors each benchmark to a brand's unique needs by considering campaign length, desired goals, company size and more. Activations Benchmarking arrives as more brands embrace influencer marketing, but still have uncertainty around how to reach their campaign goals. In fact, 47% of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges

Grin Unveils Activations Benchmarking Tool, Empowering Brands Of All Sizes To Launch Successful, Measurable And Scalable Influencer Programs

Influencer marketing management company Grin Technologies Inc. has released a creator discovery platform to help consumer-brand companies to find and recruit social media content creators to work with.

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SACRAMENTO, Calif.--(BUSINESS WIRE)--GRIN, the leading creator management platform for influencer marketing, today announced that Charlie Besecker has joined the company as Chief Revenue Officer. In his new role, Besecker will be responsible for overall revenue growth, leading U.S. and international sales, marketing, and customer success, as well as GRIN’s vertical-market expansion and enterprise sales strategy.Driven by the exploding creator economy, GRIN’s creator management platform is poised for rapid worldwide growth in 2023 and beyond – having doubled revenues from 2020 to 2021 and nearly tripling its revenues from 2021-2022. Besecker brings substantial sales, business development and operational expertise to GRIN, having previously served as Chief Revenue Officer at ecommerce player Route, with the company ascending to a 1.25B valuation in 3 years under his leadership. Prior, Besecker held several revenue leadership roles at Qualtrics, an experience management vendor that was acquired by SAP for $8 billion in 2021.“We are excited to welcome Charlie to the GRIN team. He has great experience in scaling companies, at huge multipliers, very quickly,” said Brandon Brown, Co-founder and CEO of GRIN

Charlie Besecker Joins Grin As Chief Revenue Officer

SACRAMENTO, Calif.--(BUSINESS WIRE)--GRIN, the leading creator management platform for direct-to-consumer (DTC) brands, today announced an expansion of its leadership team. The expansion comes after a successful $113 million Series B funding round, revenue tripling YoY from 2020 to 2021, and new recognition for the company’s ability to provide brands with an advertising option that is more stable. Among the new hires is Ryan Donovan, who joins the GRIN executive team as chief product and technology officer. Donovan, who previously served in similar roles at Hootsuite and Sitecore, will lead the company’s international expansion and innovation among the product, design, engineering, security, and data teams

Grin, The World’S Leading Creator Management Platform, Announces Former Hootsuite Executive As Cpto

Grin, Inc. has compiled a list of its top tips to keep you up to speed with evolving trends in the ecommerce landscape and get your gears churning into the new year and beyond.

Top 25 Ecommerce Marketing Strategies to Drive Sales | GRIN

Creator management platform for influencer marketing

GRIN Technologies

Creator management platform for influencer marketing

GRIN Technologies

Creator management platform for influencer marketing

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