For instance, in January 2022, Oral B partnered with Grin App, a platform offering personalized oral care solutions and promoting Oral B products through customized recommendations for customers across the US.

SACRAMENTO, Calif.--(BUSINESS WIRE)--GRIN, the world’s leading creator management platform, today announced the launch of Activations Benchmarking, its data-driven tool that takes the guesswork out of evaluating influencer marketing performance. Powered by billions of data points from over a decade of GRIN’s customer performance history, Activations Benchmarking helps brands better understand which areas of their influencer marketing program to prioritize by surfacing key performance metrics, custom recommendations, and their progress against similar brands. This is not a one-size-fits-all tool. GRIN tailors each benchmark to a brand's unique needs by considering campaign length, desired goals, company size and more. Activations Benchmarking arrives as more brands embrace influencer marketing, but still have uncertainty around how to reach their campaign goals. In fact, 47% of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges