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Zoro

Online retail of industrial MRO equipment

Manager Integrated Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeChicago, IL, USA

About the Job

Requirements

  • A bachelor's degree in Marketing, Business, or a related field, or equivalent related professional experience.
  • Experience developing and executing cross-channel marketing programs involving customer segmentation and lifecycle objectives.
  • Experience coordinating multiple marketing initiatives and deliverables across functional teams.

Responsibilities

  • Develop and maintain the integrated marketing roadmap for assigned customer journeys, merchandising priorities, and seasonal business objectives.
  • Coordinate cross-channel campaign planning, including audience selection, content and offer alignment, execution readiness, and performance measurement.
  • Partner with customer strategy, content, promotions, category management, merchandising, and pricing teams to develop communication plans supporting priority categories, suppliers, and growth initiatives.
  • Advise channel owners on audience, message, timing, and coordinated campaign execution.
  • Analyze customer-segment and campaign performance and recommend changes to improve customer engagement and order frequency.
  • Establish and improve campaign processes, including intake, creative briefs, quality reviews, documentation, and post-campaign analysis.
  • Collaborate with analytics and database marketing teams to design tests, evaluate results, and incorporate findings into future marketing plans.
  • Review promotional frameworks, creative direction, and campaign readiness and recommend changes needed to align with business objectives.

Desired Qualifications

  • Experience in business-to-business, eCommerce, or multichannel retail marketing.
  • Experience with marketing workflow or campaign-management platforms, such as Workfront, and with test-and-learn measurement practices.

About the Company

Zoro

Online retail of industrial MRO equipment

Zoro.com serves business customers by operating an online retail platform for industrial equipment, MRO supplies, and tools. Products are sourced from multiple manufacturers and sold directly to end users through a user-friendly website, with detailed specifications and fast order processing. The platform works by offering a large catalog, competitive prices achieved through high-volume purchasing, and optional expedited shipping for an extra fee, enabling quick restocking and maintenance. Zoro differentiates itself with a broad selection, clear product information, and strong customer service aimed at keeping manufacturing, construction, healthcare, and education operations running smoothly. Its goal is to provide a convenient, cost-effective one-stop online source for MRO products, helping businesses save time and reduce procurement costs.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Canteleu, France
Founded
2011

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