Full-Time

Marketing Analytics Manager

Updated on 1/14/2025

 impact.com

impact.com

1,001-5,000 employees

Partnership automation platform for businesses

Consumer Software
Enterprise Software

Compensation Overview

$110k - $150kAnnually

+ 5% Variable Annual Bonus + RSU Grant

Senior, Expert

Columbus, OH, USA + 1 more

More locations: New York, NY, USA

Role requires you to be based in New York City or Columbus, OH.

Category
General Marketing
Growth & Marketing
Required Skills
SQL
Social Media
SEO
Tableau
Salesforce
Data Analysis
Excel/Numbers/Sheets
Google Analytics
Requirements
  • Bachelor’s degree in Marketing, Business, Statistics, or related; Master’s degree preferred, or relative real world experience.
  • 7+ years of experience in marketing analytics, preferably in a global B2B SaaS environment.
  • Proficiency in data analysis tools such as SQL, Excel, Tableau, Google Analytics, and Salesforce.
  • Strong understanding of B2B and digital marketing channels, including SEO, SEM, email marketing, content marketing, and social media.
  • Deep knowledge of measurement methodologies for online and offline marketing channels.
  • Proven track record in using quantitative analysis, statistical analysis, and predictive modeling techniques to drive marketing decisions.
  • High technical aptitude and analytical thinker with superior problem-solving and decision-making skills.
  • Extremely detail-oriented and organized, with experience in gathering, structuring, monitoring, and validating data to ensure integrity and hygiene.
  • Excellent multi-tasking, time, and project management skills, with the ability to plan in advance and meet deadlines.
  • Strong communication and presentation skills, capable of conveying complex data in a clear and understandable manner.
  • Independent, self-motivated individual who works well under pressure with a positive, service-oriented attitude.
  • Highest level of integrity and good judgment, with the ability to handle highly sensitive, confidential information.
  • Ability to work independently and collaboratively in a fast-paced, dynamic environment.
Responsibilities
  • Collaborate with Marketing (primarily) and cross-functional teams (sales, product, customer success) to identify opportunities to increase efficiency, scale, and align strategies with business objectives.
  • Own the relationship with marketing managers, working on measurement, goals, and implementation of data-driven marketing strategies and initiatives.
  • Develop, maintain, and present marketing dashboards and reports to track key performance indicators (KPIs) and measure the effectiveness of marketing campaigns.
  • Analyze and interpret complex data sets to provide actionable insights on marketing performance, customer behavior, market trends, and cross-channel spend optimization.
  • Provide data-driven insights and recommendations for new marketing campaigns, tests, channel launches, and customer acquisition and lifecycle analyses.
  • Explain complex analyses simply and intuitively, challenging assumptions when necessary.
  • Regularly communicate marketing analytics and findings to CMO and other Executives, providing clear and concise insights to inform strategic decision-making.
  • Utilize advanced analytics tools and techniques to segment audiences, forecast trends, and optimize marketing spend.
  • Stay up-to-date with industry trends and best practices in marketing analytics and B2B SaaS.
  • Manage a team of Marketing Analysts.

Impact.com specializes in partnership automation within the digital marketing and advertising industry. The company provides a software platform that enables businesses to manage and optimize various types of partnerships, including affiliates and influencers. This platform automates key processes such as tracking, reporting, and payment processing, which helps clients save time and resources while focusing on growth strategies. Impact.com differentiates itself from competitors through its extensive global presence, with offices in major cities around the world, allowing for localized support. The company's goal is to help enterprises and large organizations scale their growth effectively through efficient partnership management, generating revenue primarily through subscription fees for access to its SaaS platform.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$322.4M

Headquarters

Santa Barbara, California

Founded

2008

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Launch of impact.com/advocate expands into referral marketing, driving new revenue streams.
  • Recognition as #1 affiliate network for 2024 boosts brand credibility and client attraction.
  • Strategic partnerships with brands like HSN and VistaPrint indicate strong market position.

What critics are saying

  • Emerging partnership management platforms increase competition, potentially eroding market share.
  • AI-driven marketing tools may outpace impact.com's technology, risking client attrition.
  • Stringent data privacy regulations could raise compliance costs and complexity.

What makes impact.com unique

  • Impact.com offers a comprehensive partnership management platform since 2008.
  • The platform supports diverse partnerships, including affiliates, influencers, and B2B.
  • Global presence with offices in major cities enhances localized support and expertise.

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Benefits

Health Insurance

Dental Insurance

Unlimited Paid Time Off

Remote Work Options

Mental Health Support

Company Equity

401(k) Retirement Plan

401(k) Company Match

Flexible Work Hours

Parental Leave

Gym Membership

Phone/Internet Stipend

Home Office Stipend