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Full-Time

Marketing Analytics Manager

Confirmed live in the last 24 hours

 impact.com

impact.com

1,001-5,000 employees

Partnership automation platform for businesses

Data & Analytics
Consumer Software
Enterprise Software

Compensation Overview

$110k - $130kAnnually

+ 5% Variable Annual Bonus + RSU Grant

Senior, Expert

New York, NY, USA

Category
General Marketing
Growth & Marketing
Required Skills
Sales
SQL
SEO
Segment
Tableau
Salesforce
Marketing
Data Analysis
Google Analytics
Requirements
  • Bachelor’s degree in Marketing, Business, Statistics, or related; Master’s degree preferred.
  • 7+ years of experience in marketing analytics, preferably in a global B2B SaaS environment.
  • Proficiency in data analysis tools such as SQL, Excel, Tableau, Google Analytics, and Salesforce.
  • Strong understanding of B2B and digital marketing channels, including SEO, SEM, email marketing, content marketing, and social media.
  • Deep knowledge of measurement methodologies for online and offline marketing channels.
  • Proven track record in using quantitative analysis, statistical analysis, and predictive modeling techniques to drive marketing decisions.
  • High technical aptitude and analytical thinker with superior problem-solving and decision-making skills.
  • Extremely detail-oriented and organized, with experience in gathering, structuring, monitoring, and validating data to ensure integrity and hygiene.
  • Excellent multi-tasking, time, and project management skills, with the ability to plan in advance and meet deadlines.
  • Strong communication and presentation skills, capable of conveying complex data in a clear and understandable manner.
  • Independent, self-motivated individual who works well under pressure with a positive, service-oriented attitude.
  • Highest level of integrity and good judgment, with the ability to handle highly sensitive, confidential information.
  • Ability to work independently and collaboratively in a fast-paced, dynamic environment.
Responsibilities
  • Collaborate with Marketing (primarily) and cross-functional teams (sales, product, customer success) to identify opportunities to increase efficiency, scale, and align strategies with business objectives.
  • Own the relationship with marketing managers, working on measurement, goals, and implementation of data-driven marketing strategies and initiatives.
  • Develop, maintain, and present marketing dashboards and reports to track key performance indicators (KPIs) and measure the effectiveness of marketing campaigns.
  • Analyze and interpret complex data sets to provide actionable insights on marketing performance, customer behavior, market trends, and cross-channel spend optimization.
  • Provide data-driven insights and recommendations for new marketing campaigns, tests, channel launches, and customer acquisition and lifecycle analyses.
  • Explain complex analyses simply and intuitively, challenging assumptions when necessary.
  • Regularly communicate marketing analytics and findings to CMO and other Executives, providing clear and concise insights to inform strategic decision-making.
  • Utilize advanced analytics tools and techniques to segment audiences, forecast trends, and optimize marketing spend.
  • Stay up-to-date with industry trends and best practices in marketing analytics and B2B SaaS.
  • Manage a team of Marketing Analysts.

Impact.com specializes in partnership automation within the digital marketing and advertising sector. The company provides a software platform that enables businesses to manage and optimize various types of partnerships, including affiliates and influencers. This platform automates key processes such as tracking, reporting, and payment processing, which helps clients save time and resources while focusing on growth strategies. Unlike many competitors, Impact.com has a strong global presence with offices in major cities around the world, allowing them to offer localized support to their enterprise clients. The company's goal is to help businesses scale their growth effectively through efficient partnership management, and they generate revenue through subscription fees for their SaaS platform.

Company Stage

Series A

Total Funding

$361.4M

Headquarters

Santa Barbara, California

Founded

2008

Growth & Insights
Headcount

6 month growth

3%

1 year growth

11%

2 year growth

28%
Simplify Jobs

Simplify's Take

What believers are saying

  • Impact.com's recent launch of HSNfluencer and Creator v1.5 demonstrates their commitment to innovation and enhancing client capabilities.
  • Being named the #1 affiliate network for 2024 by the Blue Book highlights their industry leadership and strong market position.
  • The appointment of seasoned executives like Dale Lynch as CFO indicates a strategic focus on growth and financial stability.

What critics are saying

  • The competitive landscape in digital marketing and partnership automation is intense, requiring continuous innovation to maintain market leadership.
  • Rapid expansion and numerous product launches may strain resources and impact service quality.

What makes impact.com unique

  • Impact.com specializes in partnership automation, offering a comprehensive SaaS platform that automates tracking, reporting, and payment processing, unlike competitors who may focus on only one aspect of partnership management.
  • Their global presence with offices in major cities worldwide allows them to provide localized support and expertise, setting them apart from competitors with a more limited geographic reach.
  • The platform's ability to manage a diverse range of partnerships, including affiliates, influencers, and strategic business partners, provides a versatile solution that caters to various client needs.