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Chain Reaction

Digital marketing agency offering data analytics

Senior Performance Marketing Manager - Leads

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeCairo, Cairo Governorate, EgyptNo salary listedIn-person

About the Job

Requirements

  • Strong lead generation and e-commerce experience.
  • Experience strategizing, creating, monitoring, maintaining, and optimizing high-volume campaigns across Google Ads, Facebook Ads Manager, LinkedIn, TikTok, and other third-party digital media platforms.
  • Knowledge of Google Ads campaign types, particularly in fast-paced, conversion-focused industries with dynamic product offerings.
  • Experience conducting campaign performance analysis and reporting on digital initiatives, revenue, and conversion metrics.
  • Experience managing and allocating budgets across multiple channels and campaigns, adapting to demand fluctuations, seasonality, and promotional cycles.
  • Experience crafting conversion-oriented pay-per-click ad copy and conducting ongoing A/B testing and optimization.
  • Proven experience in lead generation campaigns.
  • Proficiency in full-funnel strategy, including off-Amazon traffic to marketplaces where relevant.
  • Proficiency in Google Ads, Google Ads Editor, Google Search, DV360, Meta Business Manager, TikTok Business Manager, LinkedIn Ads, and Google Analytics.
  • Expertise in keyword research, campaign buildouts and structure, A/B copy testing, bid management, app installs, and lead generation.
  • Experience managing and optimizing cross-channel performance marketing.
  • Experience analyzing performance reports and translating findings into media strategies.
  • Knowledge of retargeting and remarketing strategies.
  • Demonstrated people management and team leadership skills.
  • A minimum of 4–6 years of performance marketing experience, including at least one year managing a team.
  • Experience in e-commerce, app installs, and lead generation.

Responsibilities

  • Understand client goals and oversee project strategy through project completion.
  • Create cross-channel deliverables for clients that meet their needs.
  • Manage campaigns to meet client return-on-investment goals and implement optimization recommendations.
  • Allocate budgets across channels and campaigns, adapting to demand fluctuations, seasonality, and promotional cycles.
  • Conduct continuous campaign performance analysis and provide actionable reporting on digital initiatives, focusing on revenue and conversion metrics.
  • Craft and optimize pay-per-click ad copy, including ongoing A/B testing to improve performance at scale.
  • Manage and optimize cross-channel performance marketing.

Desired Qualifications

  • Experience with analytics tools and platforms such as Amazon Brand Analytics, GA4, and mobile measurement partners.
  • Business-to-business experience.

About the Company

Chain Reaction

Digital marketing agency offering data analytics

Chain Reaction is an integrated digital marketing agency that offers SEO, PPC, social media, content creation, video production, web development, data analytics, and consultancy to brands in the MENA region. It designs multi-channel campaigns by aligning client goals with audiences and uses data analytics to optimize performance in real time, aiming to increase visibility, engagement, and conversions while lowering cost per acquisition. Its regional focus, early role as a Google and Facebook partner, 200+-person team across Dubai, Abu Dhabi, Amman, Riyadh, and Cairo, and 2025 acquisition by Publicis Groupe Middle East differentiate it from competitors. Its goal is to help brands in the MENA region grow online and achieve higher ROI through data-driven marketing supported by Publicis resources and network.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
Dubai, United Arab Emirates
Founded
2010

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