Full-Time
Media Buyer
Paid Social
Posted on 8/1/2024
Centerfield
1,001-5,000 employees
Customer acquisition through sales and marketing
Compensation Overview
$70k - $85kAnnually
Junior, Mid
Los Angeles, CA, USA
Requires onsite presence in Los Angeles, CA for three days per week (Tuesday, Wednesday, and Thursday)
- Proven experience with Facebook and Instagram with in-depth knowledge of the Meta Ads Manager platform and best practices (LinkedIn and Twitter/X are a plus)
- Excellent written and verbal communication skills and a thorough understanding of social media management and strategy
- Understanding of digital marketing KPIs and tactics to achieve marketing goals
- A strong passion for social media, and well-versed in the latest social media trends
- Be excited to grow and learn valuable skills with a fast-paced start-up
- Extreme attention to detail with the ability to work in a fast-paced, rapidly moving environment
- Be a creative thinker with strong organizational skills and flexibility to multitask
- Bachelor’s degree in marketing or a qualitative field such as economics, math, statistics, finance, etc.
- Support overall social media strategy, planning and day-to-day execution/management across all social channels
- Develop, manage and optimize comprehensive paid social campaigns, audiences and ads aligning with overall media strategy
- Monitor day-to-day performance, conduct rigorous data analysis with an eye toward improving efficiencies and provide actionable insights
- Build optimization models and continuously test audiences and creative to meet objectives
- Proactively identify and action on channel optimization and growth opportunities within or outside current media plan
- Conduct A/B testing on ad copy and landing pages to continue to refine and improve conversion
- Extract campaign data & generate reports that summarize campaign performance to provide further actionable insights, communicating results with key stakeholders on a regular basis
- Present campaign performance reports to direct and cross-functional teams
- Manage social performance reporting process,
- Utilize Excel (expertise in pivot tables, VLOOKUPs, etc.)
- Extensive statistical analysis
Centerfield focuses on customer acquisition through effective sales and marketing strategies in the digital sector. They engage customers via text and chat-based sales, creating personalized buying experiences across devices for major brands in home services and telecommunications. Operating on a performance-based marketing model, they drive significant sales and customer growth for their clients, closing around 2,000,000 sales annually. Centerfield aims to be a trusted partner by leveraging technology and expert sales agents to enhance customer engagement.
Company Stage
Seed
Total Funding
$292M
Headquarters
Los Angeles, California
Founded
2011
Simplify's Take
What believers are saying
- Being named Best Overall SEM Solution in the 2023 MarTech Breakthrough Awards highlights Centerfield's industry leadership and innovative capabilities.
- Recognition as one of the 'Best Places to Work in Los Angeles' underscores a positive work environment and strong company culture.
- Strategic acquisitions like Datalot and partnerships with major brands enhance Centerfield's market position and growth potential.
What critics are saying
- The performance-based revenue model can lead to financial instability if sales targets are not met consistently.
- The highly competitive digital marketing landscape requires continuous innovation to maintain a competitive edge.
What makes Centerfield unique
- Centerfield's performance-based marketing model ensures they only earn revenue by driving actual sales and customer acquisitions, aligning their success directly with their clients' success.
- Their focus on personalized buying experiences across all devices sets them apart in the digital marketing sector, ensuring high engagement and conversion rates.
- Centerfield's integration of advanced technology with expert sales agents provides a unique blend of human touch and automation, enhancing customer satisfaction and sales efficiency.
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