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Full-Time

Media Buyer

Paid Social

Posted on 8/1/2024

Centerfield

Centerfield

1,001-5,000 employees

Customer acquisition through sales and marketing

Consulting
Consumer Goods

Compensation Overview

$70k - $85kAnnually

+ Bonus

Junior, Mid

Los Angeles, CA, USA

Requires onsite presence in Los Angeles, CA for three days per week (Tuesday, Wednesday, and Thursday)

Category
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Marketing
Data Analysis
Requirements
  • Proven experience with Facebook and Instagram with in-depth knowledge of the Meta Ads Manager platform and best practices (LinkedIn and Twitter/X are a plus)
  • Excellent written and verbal communication skills and a thorough understanding of social media management and strategy
  • Understanding of digital marketing KPIs and tactics to achieve marketing goals
  • A strong passion for social media, and well-versed in the latest social media trends
  • Be excited to grow and learn valuable skills with a fast-paced start-up
  • Extreme attention to detail with the ability to work in a fast-paced, rapidly moving environment
  • Be a creative thinker with strong organizational skills and flexibility to multitask
  • Bachelor’s degree in marketing or a qualitative field such as economics, math, statistics, finance, etc.
Responsibilities
  • Support overall social media strategy, planning and day-to-day execution/management across all social channels
  • Develop, manage and optimize comprehensive paid social campaigns, audiences and ads aligning with overall media strategy
  • Monitor day-to-day performance, conduct rigorous data analysis with an eye toward improving efficiencies and provide actionable insights
  • Build optimization models and continuously test audiences and creative to meet objectives
  • Proactively identify and action on channel optimization and growth opportunities within or outside current media plan
  • Conduct A/B testing on ad copy and landing pages to continue to refine and improve conversion
  • Extract campaign data & generate reports that summarize campaign performance to provide further actionable insights, communicating results with key stakeholders on a regular basis
  • Present campaign performance reports to direct and cross-functional teams
  • Manage social performance reporting process,
  • Utilize Excel (expertise in pivot tables, VLOOKUPs, etc.)
  • Extensive statistical analysis

Centerfield focuses on customer acquisition through effective sales and marketing strategies in the digital sector. They engage customers via text and chat-based sales, creating personalized buying experiences across devices for major brands in home services and telecommunications. Operating on a performance-based marketing model, they drive significant sales and customer growth for their clients, closing around 2,000,000 sales annually. Centerfield aims to be a trusted partner by leveraging technology and expert sales agents to enhance customer engagement.

Company Stage

Seed

Total Funding

$292M

Headquarters

Los Angeles, California

Founded

2011

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Simplify's Take

What believers are saying

  • Being named Best Overall SEM Solution in the 2023 MarTech Breakthrough Awards highlights Centerfield's industry leadership and innovative capabilities.
  • Recognition as one of the 'Best Places to Work in Los Angeles' underscores a positive work environment and strong company culture.
  • Strategic acquisitions like Datalot and partnerships with major brands enhance Centerfield's market position and growth potential.

What critics are saying

  • The performance-based revenue model can lead to financial instability if sales targets are not met consistently.
  • The highly competitive digital marketing landscape requires continuous innovation to maintain a competitive edge.

What makes Centerfield unique

  • Centerfield's performance-based marketing model ensures they only earn revenue by driving actual sales and customer acquisitions, aligning their success directly with their clients' success.
  • Their focus on personalized buying experiences across all devices sets them apart in the digital marketing sector, ensuring high engagement and conversion rates.
  • Centerfield's integration of advanced technology with expert sales agents provides a unique blend of human touch and automation, enhancing customer satisfaction and sales efficiency.

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