Field Marketing Manager - Salesforce Ecosystem Events
Marketing Generalist & Management·Confirmed live in the last 24 hours·
Full-timeRemote in USA$90k - $100k
About the Job
Requirements
Have at least 3 years of experience in B2B field marketing, ideally at a software-as-a-service company or in the Salesforce ecosystem.
Have owned at least 8 sponsored B2B conference presences end-to-end, including sourcing, contract negotiation, booth, staffing, pre-event campaign, on-site execution, and post-event follow-through.
Have sourced more than $1 million in event-driven pipeline in a single year and know event-level cost per lead, cost per meeting, and cost per opportunity.
Have influenced or closed traceable revenue, with specific closed-won deals that started at an event and an account of how the handoff to sales worked.
Have booked at least 15 meetings before a flagship event through partner co-promotion, the Salesforce network, and direct outreach to target lists, working with sales development representatives.
Have planned and run customer workshops and executive dinners, including agendas, invitations, attendance, run-of-show, and follow-up, and turned them into expansion conversations.
Have a proven event-conversion methodology covering pre-event, on-site, and post-event activity, with a follow-up service-level agreement measured in hours.
Have run a per-event return-on-investment scorecard and made a decision to cut a city, drop a sponsorship, or move budget based on results.
Have worked in the Salesforce ecosystem, such as Dreamforce, World Tours, or the AppExchange partner circuit, and understand sponsorship prospectuses, tiers, and lead retrieval.
Have operated a marketing stack independently, using Marketo or similar, and maintained Salesforce campaign hygiene, including tracking parameters, campaign codes, and lead routing.
Be willing to travel about 30%, including international trips.
Be authorized to work in the United States.
Be able to lift up to 25 pounds, stand for extended periods, and work long hours during event weeks.
Responsibilities
Select, negotiate, and contract 12–15 Salesforce ecosystem sponsorships annually across four regions, within budget and against an expected return-on-investment model.
Track Salesforce sponsorship prospectus releases and submit sponsorship applications on the first day sales open, approximately three months before each event.
Run six-week pre-event campaigns for each event, including named-account lists, meeting-booking sequences with a sales development representative, partner and Salesforce-network co-promotion, direct outreach, and executive dinners at flagship events.
Invite named existing customer accounts to booths, dinners, workshops, and webinars, and work with account executives to turn attendance into expansion opportunities involving new products, teams, or divisions.
Plan and run hands-on workshops for customers and prospects jointly with Product, including pre-event invitations and attendance, on-site delivery, and post-event follow-up that develops land-and-expand opportunities.
Execute on-site booth operations, staffing, scan discipline with context notes, live Valorx AI demonstrations, and same-hour routing of hot leads to sales.
Move every lead into nurture within 48 hours, request meetings for hot leads, and complete clean account-executive handoffs under a five-day first-touch rule.
Produce eight webinars annually with the content team to anchor months without physical events.
Complete a cost-per-lead, cost-per-meeting, and cost-per-opportunity review within six weeks of each event; cut underperforming events and upgrade tiers for successful events.
Coordinate co-hosted dinners and joint webinars with Salesforce systems-integration partners in each region.
Desired Qualifications
Experience at a software-as-a-service company or in the Salesforce ecosystem.
About Valorx
Valorx is the spreadsheet UI for CRMs and enterprise systems. Revenue teams use it to view, edit, and analyze their Salesforce data in a familiar spreadsheet, instead of fighting their CRM. Our products: Fusion (live Salesforce data in Excel), Wave (spreadsheet-style editing in the browser and inside Salesforce), and Valorx AI (ask your Salesforce data questions in plain language). Customers include NVIDIA, Adobe, BP, and Qualcomm.
The role You will own Valorx's field marketing end-to-end — the events, workshops, and customer moments that win new logos and expand existing accounts. That means a 15-event, 4-region Salesforce ecosystem calendar — Dreamforce and TDX in San Francisco; Agentforce World Tours including New York, Boston; plus Southeast Asia, and Sydney — smaller, ad hoc customer workshops run jointly with Product, and a monthly webinar program. The mandate is land-and-expand: win new customer logos,and deepen engagement and create new opportunities inside existing customer accounts. In a typical month you are negotiating one sponsorship contract, running a 6-week pre-event campaign for the next event, working the follow-up from the last one, and producing a webinar. The calendar is funded, the budget is approved, and the playbook is built — the function is new, and you are its first and only owner. You will be measured on pipeline progression and closed revenue, not on booths built or badges scanned. This is a field and customer marketing role, not a performance or growth marketing role — you will not be running paid acquisition campaigns. You are
A field marketer who thinks like a seller — you talk about events in meetings, opportunities, and closed-won dollars, unprompted.
An owner, not a coordinator — you have carried the sponsorship contract, the budget, the booth, the campaign, and the follow-up yourself, not supported someone who did.
A one-person engine — you are at your best running a system solo
Methodical and organized — you run every event off a timeline, checklist, and run-of-show, so nothing falls through the cracks between pre-event, on-site, and follow-up.
At home in the room — customer dinners, executive meetings, and hands-on workshops are where you do your best work.
A negotiator — you treat every sponsorship rate card as an opening offer, and you have the discount stories to prove it.
On the road by choice — ~30% travel.
You have already done this
You have 3+ years in B2B field marketing, ideally at a SaaS company or in the Salesforce ecosystem.
You have owned 8+ sponsored B2B conference presences end-to-end — sourcing, contract negotiation, booth, staffing, pre-event campaign, on-site execution, and post-event follow-through — and can walk through any of them without notes.
You have sourced $1M+ in event-driven pipeline in a single year, and you know your numbers cold: cost per lead, cost per meeting, cost per opportunity, per event.
You have influenced or closed revenue you can trace — specific closed-won deals that started at your booth or your dinner, with the story of how the handoff to sales worked.
You have booked meetings before doors opened — 15+ pre-booked meetings for a flagship event through partner co-promotion, the Salesforce network, and direct outreach to target lists, working with SDRs.
You have planned and run customer workshops and executive dinners — agenda, invitations, attendance, run-of-show, and follow-up — and turned them into expansion conversations.
You have a proven event-conversion methodology — a pre-event / on-site / post-event system with a follow-up SLA measured in hours, not weeks — and you can describe it step by step because you built or ran it, not because you read about it.
You have run a per-event ROI scorecard and made a kill decision with it — cut a city, dropped a sponsorship, or moved budget because the numbers said so.
You have worked the Salesforce ecosystem — Dreamforce, World Tours, or the AppExchange partner circuit — and you know how sponsorship prospectuses, tiers, and lead-retrieval actually work.
You have operated the marketing stack yourself — Marketo (our stack) or similar, plus Salesforce campaign hygiene: UTMs, campaign codes, lead routing.
What you'll own
The calendar — select, negotiate, and contract 12-15 Salesforce ecosystem sponsorships a year across four regions, within budget and against an ROI model you'll be expected to beat.
The contract — Salesforce sponsorships sell first-come-first-served the minute sales open (~3 months before each event). You track every prospectus drop and submit day one.
Pre-event demand — 6-week campaigns per event: named-account lists, meeting-booking sequences with our SDR, partner and Salesforce-network co-promotion, direct outreach, executive dinners at flagships.
The customer track — existing customers are targets too: invite named customer accounts to booths, dinners, workshops, and webinars, and work with their AEs to turn attendance into expansion opportunities — new products, new teams, new divisions.
Customer workshops — smaller, ad hoc events run jointly with Product whenever the opportunity is there (a product launch, an expansion play in a key account, a regional cluster of customers): plan and run hands-on workshops for customers and prospects end-to-end: pre-event invitations and attendance, on-site delivery, and post-event follow-up into land-and-expand opportunities.
On-site execution — booth operations, staffing, scan discipline with context notes, live Valorx AI demos as the booth draw, same-hour hot-lead routing to sales.
The follow-up system — every lead into nurture within 48 hours, meetings requested on hot leads, clean AE handoffs with a 5-day first-touch rule.
The webinar program — 8 webinars a year anchoring the months without a physical event, with our content team.
The scorecard — cost-per-lead / meeting / opportunity retro within 6 weeks of every event; underperformers get cut, winners get upgraded tiers. Your call, your data.
Partner moments — co-hosted dinners and joint webinars with Salesforce SI partners in each region.
This role is NOT for you if
You're looking to manage a team or direct an agency from a desk — this is an on-the-floor, on-the-run operator role.
Your event experience is mainly logistics and vendor coordination executed against someone else's strategy.
You measure event success in impressions, foot traffic, or badge-scan counts.
You have never carried a pipeline number, and the idea of a quarterly bonus tied to one is uncomfortable.
You need an events team, an agency, or a producer to execute.
30% travel — including international — sounds like something to negotiate down.
Your core strength is performance or growth marketing — paid campaigns, SEM, and digital acquisition. This role lives in the room with customers, not in an ad dashboard.
How to apply Send a resume plus ONE page (or a short note) describing a single event you ran end-to-end, with the full funnel: what it cost, leads captured, meetings held, opportunities created, and revenue closed or influenced — and the one thing you would do differently. Applications without this will not be reviewed. Compensation & benefits
Base salary range: $90,000–$100,000.
Quarterly performance bonus with a 15-20% target, tied to pipeline progression (leads → Sales Qualified accounts → accounts in PoC, vs the per-event model), meetings per flagship event, and follow-up SLA — on-target earnings ~$103,500-$120,000.
Career path: first owner of a funded function. As the engine scales, this role grows into Head of Field Marketing — hiring and leading its own team.
Logistics & requirements
US-based, remote; morning overlap with our India team required.
Travel ~30%, including 2-3 international trips a year (UK/EU, India, Southeast Asia).
Event work is physical: ability to lift up to 25 lbs, stand for extended periods, and work long hours during event weeks.
Must be authorized to work in the United States.
Equal opportunity Valorx is an equal opportunity employer. We evaluate candidates without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or any other legally protected characteristic.