Full-Time

Chief Financial Officer

Fay

Fay

1-10 employees

Connects clients to affordable, insurance-covered nutritionists

No salary listed

San Francisco, CA, USA + 1 more

More locations: New York, NY, USA

In Person

Category
Finance & Banking
Required Skills
Forecasting
Financial Modeling

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Requirements
  • 10+ years in finance with increasing scope and impact, ideally including at least one real inflection point, be it a hypergrowth period, a major raise, or a business that had to professionalize quickly after scaling fast
  • Exceptional communicator who pairs substance with humility. You offer thoughtful pushback, translate complexity into clarity, and thrive in a high-intensity, outcomes-driven culture where intensity and empathy coexist
  • Deep fluency in unit economics and the ability to identify what actually drives the business, as well as building a reporting and planning architecture around those levers
  • Board and investor exposure, including presenting performance, shaping capital discussions, and elevating financial transparency with sophisticated stakeholders
  • Strong fundamentals across accounting, reporting, and planning. You can work hands-on and raise rigor while preserving decision velocity
  • Healthcare experience is additive but not required. Equally strong fits include leaders from fast-scaling consumer marketplaces, services-heavy platforms, or enterprise software businesses with complex unit economics and CAC/LTV dynamics
Responsibilities
  • Drive performance, then scale: Own the financial model with deep fluency in unit economics, payer dynamics, and margin levers. Identify the three to five drivers that matter most, and help leadership lean in or pull back based on performance data.
  • Strengthen the financial foundation: Tighten GAAP rigor, controls, and reporting cadence. Establish disciplined monthly close and board-ready materials tied to clear annual guidance, all while not introducing unnecessary bureaucracy.
  • Be the partner every functional leader needs: Translate complex financial insights into clear, actionable recommendations on spend, growth levers, marketing ROI, and capital allocation. Bring 80/20 clarity to an outcomes-driven environment.
  • Shape capital strategy: Act as a strategic advisor on capital structure and financing options as the company prepares for its next raise. Lead financial components of board and investor communication, shaping a credible narrative and reinforcing confidence in the numbers.
  • Build and lead a finance team that scales: Hire exceptional talent and turn finance into a growth engine for a business transforming preventative care.
Desired Qualifications
  • Healthcare experience is additive but not required. Equally strong fits include leaders from fast-scaling consumer marketplaces, services-heavy platforms, or enterprise software businesses with complex unit economics and CAC/LTV dynamics

Fay Nutrition connects clients with qualified dietitians and nutritionists who accept insurance, making professional nutrition counseling affordable and widely accessible. It partners with insurance companies so sessions can be covered or offered at very low out-of-pocket costs, often around $10 or nothing, instead of the typical $300 per session. The service works through a hybrid model, offering both virtual consultations and in-person visits to accommodate client preferences. It also helps dietitians start or grow private practices by guiding them through insurance credentialing to expand their client base and revenue. Fay’s goal is to democratize access to nutrition care by reducing cost barriers while supporting nutrition professionals in building sustainable practices.

Company Size

1-10

Company Stage

Series B

Total Funding

$75M

Headquarters

Barrington, Illinois

Founded

N/A

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See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Goldman Sachs led Fay's $50M Series B at a $500M valuation.
  • Fay now has $75M total funding to accelerate payor and employer expansion.
  • More than 2,300 registered dietitians strengthen supply and referral density.

What critics are saying

  • Berry Street raised $50M at the same $500M valuation in February 2025.
  • Reimbursement changes at UnitedHealthcare, Aetna, Cigna, or Humana would hurt demand quickly.
  • Credentialing delays and claims denials can throttle provider supply and service quality.

What makes Fay unique

  • Insurance-covered dietitians lower client costs to near zero.
  • Hybrid virtual and in-person counseling expands access and convenience.
  • Platform helps dietitians credential and grow private practices.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Company News

intelligence360
Feb 21st, 2025
Fay Secures $50M to Transform Nutrition

Fay announced a $50M Series B funding round led by Goldman Sachs, valuing the company at $500M. Existing investors General Catalyst and Forerunner also participated. This brings Fay's total funding to $75M. Fay connects individuals with insurance-covered Registered Dietitians for personalized nutrition and lifestyle counseling. The investment will accelerate growth and enhance offerings. Fay partners with major payors and employers to provide accessible nutrition care.

Business Wire
Feb 6th, 2025
Fay Raises $50M Series B at a $500M Valuation to Revolutionize How We Think and Feel About Food

Fay, a leader in digital nutritional therapy, announced yesterday a $50 million Series B funding round led by Goldman Sachs at a $500 million valuatio

Business Insider
Feb 5th, 2025
Fay raises $50M in Series B funding

Nutrition startup Fay raised $50 million in Series B funding at a $500 million valuation, led by Goldman Growth Equity. Existing investors General Catalyst and Forerunner also participated. Fay connects patients with registered dietitians covered by insurance and has grown significantly since its 2024 launch. The funds will enhance data reporting on patient outcomes and cost savings. Fay's platform now hosts over 2,500 dietitians and offers AI-powered features for meal planning.

FinSMEs
May 16th, 2024
Fay Raises $25M in Funding

Fay, a San Francisco, CA-based company connecting people with registered dietitian nutritionists, raised $25M in funding.

Business Wire
May 15th, 2024
Faynutrition Raises $25M to Transform Food

Fay, founded by Sammy Faycurry and Mark Stefanski, has emerged from stealth with $25M in funding to revolutionize nutrition counseling. The $20M Series A round was led by Forerunner Ventures, with participation from General Catalyst and 1984. Fay connects people with Registered Dietitian Nutritionists, offering personalized nutrition counseling covered by insurance. The funds will accelerate growth, integrate with food service delivery platforms, expand insurance coverage, and enhance employer partnerships.