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IPG Mediabrands

Global media planning, buying, analytics

Investment Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$80k - $90kIn-person

About the Job

Requirements

  • Digital media knowledge is required.
  • Experience with the marketing and communications process is required.
  • Proven experience writing and presenting relevant information to a client audience is required.

Responsibilities

  • Develop, present, manage, and measure media programs, and define media objectives and strategies consistent with brand marketing objectives.
  • Ensure strategic consistency across all elements of plan development and implementation.
  • Measure media performance at all stages to ensure original objectives and strategies are being met to client satisfaction.
  • Recommend targeted, innovative media vehicles consistent with media strategies.
  • Develop buying guidelines and supervise the buying process and stewardship for media programs.
  • Oversee relationships with media vendors and supervise media negotiation.
  • Oversee metrics evaluation and optimization recommendations.
  • Maintain relationships and set client expectations, ensuring timely creation and delivery of work; prepare and deliver client communications and presentations.
  • Identify and build functional expertise or knowledge in a relevant, unique, and specific media area, including digital media expertise.
  • Manage a team in developing, executing, and monitoring media plans for clients.
  • Lead the strategic and tactical development of planning and buying with the integration of all UM services.
  • Assist in national media buying.

Desired Qualifications

  • Three to four years of experience in media buying.
  • Proven knowledge of online buying and research tools and resources.

About the Company

IPG Mediabrands

Global media planning, buying, analytics

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2007

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