Senior Marketing Manager

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

Role purpose

Reporting to the Taiwan Marketing head, the Senior Marketing Manager leads and supports marketing initiatives across marketing fundamentals, cross-functional and partner collaboration, and budget management. The role connects B2C and B2B marketing activity to business and revenue impact while strengthening relationships across internal and external stakeholders.

What you will do

-Marketing fundamentals for both B2C and B2B

·         Act as brand guardian for all public-facing marketing materials in accordance with Visa guidelines.

·         Lead integrated marketing communications and digital-centric campaigns from planning through execution, covering above-the-line and below-the-line marketing activities.

·         Work closely with creative and media agencies from briefing through rollout, monitoring and optimization.

·         Lead the development of media assets, content and social platform activity in a timely manner.

·         Analyze business results to assess initiative effectiveness, report key findings and recommend improvements.

·         Partner with regional teams on market research, marketing measurement and Taiwan insight studies as required.

-Product Marketing

·         Lead the marketing strategy for Visa’s premium portfolio in Taiwan, with particular focus on Visa Infinite, Visa Infinite Privilege and Visa Infinite Private, constructing product strategy, benefits and capabilities into differentiated consumer and client propositions while ensuring consistent positioning and identity.

·         Develop an “Affluent First” go-to-market approach that brings the proposition to life through premium benefits, exclusive access, passion-led experiences and relevant consumer communications. Build compelling end-to-end narratives that connect payment capabilities, benefits, access, experiences and partnerships, positioning Visa Infinite as a broader premium ecosystem rather than simply a card tier or rewards proposition.

·         Partner with Product, Client Marketing, and Account team to support new launches and portfolio upgrades, and develop integrated programs that drive acquisition, engagement, usage, loyalty and retention.

·         Bring consumer and market insight into proposition development, from segmentation and positioning through benefit communication and go-to-market planning, ensuring Visa’s premium portfolio stays relevant to evolving consumer expectations.

- Budget management

·         Manage forecasting, accrual and receipt procedures for spending with agency partners across relevant campaigns.

·         Manage budgeting changes and processes, including negotiation and management of vendors and partnerships.

·         Adhere to internal processes with discipline, including complete and accurate documentation delivered on time.

Why this is important to Visa

The Senior Marketing Manager has the opportunity to work with cross-functional teams and external partners across B2C and B2B marketing models. The role can contribute to business and brand impact while strengthening relationships among stakeholders and diverse partners.

What success looks like

·         Visa marketing shows up consistently and in line with brand guidelines.

·         Integrated campaigns are planned, executed, measured and optimized effectively.

·         Consumer marketing activity is connected to clear business opportunities and stakeholder needs.

·         Programs and budgets are managed accurately, with disciplined processes and documentation.

·         Cross-functional teams, agencies and external partners are aligned to deliver strong outcomes.

Qualifications

Essential experience and capabilities

·         A minimum of 15 years of progressive marketing experience, with substantial experience in consumer brand marketing, including but not limited to: integrated marketing, sponsorships, strategic partnerships, experiential marketing, financial services, technology, luxury, retail, entertainment, media or FMCG

·         Bachelor's degree required.

·         A collaborative and agile team player with a can-do attitude.

·         Strategic with a hands-on mindset and a proven track record in marketing strategy, campaign planning and execution across above-the-line and below-the-line activity.

·         Extensive experience planning social media campaigns; strong digital capability is essential.

·         Solution- and detail-oriented in time management, budgeting and data analysis.

·         Strong coordination and interpersonal skills with external and internal stakeholders, including agencies and partners and regional levels.

·         Strong ownership and proactivity.

·         Strong business acumen and project management.

Additional experience that will help

Experience in luxury brands, premium consumer goods, retail, fashion, lifestyle or other high-end consumer sectors is highly valued, particularly where the candidate has developed premium brand experiences and engaged affluent consumer segments.

Hands-on experience developing, negotiating or activating sponsorships, strategic partnerships, branded entertainment and experiential marketing programs is strongly preferred. Experience working with IP owners, rights holders, international events, concerts, music festivals, entertainment properties, talent partners or premium lifestyle platforms is highly valued.

Experience in consulting, eCommerce, eGaming, advertising, media, PR or digital agencies is preferred. An MBA is an advantage.

Projects you will be a part of:

B2C: Make an impact on marketing and branding projects, working with agencies and directly with consumers.

B2B: Collaborate with cross-functional teams and support the launch of innovative solutions for consumers and businesses.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.