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Full-Time

Customer Lifecycle Program Manager

Confirmed live in the last 24 hours

WalkMe

WalkMe

1,001-5,000 employees

Enhances productivity with digital adoption platform

Data & Analytics
Robotics & Automation
Consulting
Enterprise Software
Aerospace

Compensation Overview

$110k - $150kAnnually

+ Bonus + Benefits + RSUs

Senior, Expert

San Francisco, CA, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Hubspot
Marketing
Data Analysis
HTML/CSS
Requirements
  • Bachelor's degree in marketing, business, customer success or related field.
  • 5+ years of experience in lifecycle marketing or related field.
  • Strong understanding of customer behavior and segmentation.
  • Experience with marketing automation tools, such as HubSpot, Marketo, or Pardot.
  • Excellent communication and collaboration skills.
  • Strong analytical skills and ability to use data to inform decisions.
  • Experience with A/B testing and experimentation.
  • Experience with HTML and CSS for email design.
Responsibilities
  • Creating and coordinating customer-focused programs: Mapping out dependent projects and figuring out how they will reach their combined goal.
  • Analyzing data: Analyzing email, webinar, and campaign performance, and using analytics to ensure projects are helping the company reach its broader targets.
  • Managing budgets: Approving budgets and managing the customer marketing program budget
  • Developing & executing customer-focused programs: work with peers to ideate and develop new programs or evolve existing programs around customer lifecycle, adoption, community, and advocacy.
  • Creating customer marketing campaigns: Creating marketing automation enabled marketing campaigns,social media, emailing newsletters, creating web copy, designing events, and more.
  • Defining customer profiles: Defining ideal customer profiles and creating lead scoring models
  • Collaborate with cross-functional teams, including product marketing, product, customer success, operations, and more, to develop and execute integrated marketing campaigns.
  • Build and maintain a deep understanding of customer behavior, preferences, and needs to inform strategy.
  • Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.

Employing a sophisticated Digital Adoption Platform (DAP), this company enhances enterprise software usability with powerful features like real-time contextual guidance, user engagement, and automation capabilities. Specializing in improving user productivity and simplifying complex interfaces, it creates an optimal work environment focused on technological advancement and continuous user experience improvements. The platform serves top industries, placing the firm at the forefront of digital adoption practices, making it an excellent workplace for those interested in tech-driven solutions and industry leadership.

Company Stage

IPO

Total Funding

$579.5M

Headquarters

San Francisco, California

Founded

2011

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-3%

2 year growth

-12%
Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition by SAP at a 45% premium indicates strong market confidence and potential for financial stability and growth.
  • WalkMe's continuous innovation, such as the launch of WalkMeX, positions it at the forefront of AI-driven digital adoption solutions, promising exciting career opportunities.
  • Recognition as a leader in the IDC MarketScape for DAP and strategic partnerships bolster WalkMe's industry standing and growth prospects.

What critics are saying

  • The acquisition by SAP may lead to cultural and operational integration challenges, potentially affecting employee morale and productivity.
  • WalkMe's share price decline post-IPO highlights potential volatility and market skepticism that could impact employee stock options and financial incentives.

What makes WalkMe unique

  • WalkMe's acquisition by SAP positions it uniquely to leverage SAP's extensive enterprise customer base, unlike standalone competitors.
  • The introduction of WalkMeX, an AI copilot, showcases WalkMe's commitment to integrating advanced AI for contextual workflow suggestions, setting it apart from traditional digital adoption platforms.
  • Strategic alliances with industry leaders like Cognizant and UST enhance WalkMe's ability to address the complexities of AI-powered technology adoption, a niche not fully exploited by competitors.

Benefits

Comprehensive Health Care Coverage for Medical, Dental, and Vision for our Employees and Families

401(k) with company matching program

Parental Leave programs

Vacation policy to encourage a healthy work-life balance

WalkMe offices are open during Covid-19 for those who chose to come (vaccines required) with in-person and virtual social activities to promote positive employee engagement