Full-Time

Customer Lifecycle Program Manager

Posted on 8/21/2024

WalkMe

WalkMe

1,001-5,000 employees

Digital adoption platform for user guidance

Enterprise Software
AI & Machine Learning

Compensation Overview

$110k - $150kAnnually

+ Bonus + Benefits + RSUs

Senior, Expert

San Francisco, CA, USA

Hybrid position in San Francisco.

Category
Project Management
Business & Strategy
Required Skills
Communications
Hubspot
Marketing
Data Analysis
HTML/CSS
Requirements
  • Bachelor's degree in marketing, business, customer success or related field.
  • 5+ years of experience in lifecycle marketing or related field.
  • Strong understanding of customer behavior and segmentation.
  • Experience with marketing automation tools, such as HubSpot, Marketo, or Pardot.
  • Excellent communication and collaboration skills.
  • Strong analytical skills and ability to use data to inform decisions.
  • Experience with A/B testing and experimentation.
  • Experience with HTML and CSS for email design.
Responsibilities
  • Creating and coordinating customer-focused programs: Mapping out dependent projects and figuring out how they will reach their combined goal.
  • Analyzing data: Analyzing email, webinar, and campaign performance, and using analytics to ensure projects are helping the company reach its broader targets.
  • Managing budgets: Approving budgets and managing the customer marketing program budget
  • Developing & executing customer-focused programs: work with peers to ideate and develop new programs or evolve existing programs around customer lifecycle, adoption, community, and advocacy.
  • Creating customer marketing campaigns: Creating marketing automation enabled marketing campaigns,social media, emailing newsletters, creating web copy, designing events, and more.
  • Defining customer profiles: Defining ideal customer profiles and creating lead scoring models
  • Collaborate with cross-functional teams, including product marketing, product, customer success, operations, and more, to develop and execute integrated marketing campaigns.
  • Build and maintain a deep understanding of customer behavior, preferences, and needs to inform strategy.
  • Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.

WalkMe specializes in Digital Adoption Platforms (DAP) that enhance user experiences for employees and customers. The platform works by overlaying visual cues and personalized content on websites or enterprise software, which helps users with onboarding, training, and provides real-time contextual guidance. This approach allows users to navigate complex systems more easily and efficiently. Unlike many competitors, WalkMe focuses on continuous support and updates through a subscription-based model, ensuring that clients receive ongoing assistance. The main goal of WalkMe is to improve enterprise productivity and user engagement by facilitating effective digital adoption in the workplace.

Company Stage

IPO

Total Funding

$299.1M

Headquarters

San Francisco, California

Founded

2011

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for digital adoption platforms boosts WalkMe's market potential post-pandemic.
  • Strategic partnerships with Cognizant and UST expand WalkMe's reach and capabilities.
  • WalkMeX, an AI copilot, enhances user engagement with contextual awareness and AI-driven suggestions.

What critics are saying

  • SAP acquisition may lead to internal restructuring and potential operational disruptions.
  • Integration with SAP's offerings could face technical challenges, delaying benefits.
  • Intensifying competition in the digital adoption market could erode WalkMe's market share.

What makes WalkMe unique

  • WalkMe offers a code-free platform for digital adoption, simplifying user experiences.
  • The platform provides real-time contextual guidance, enhancing onboarding and training processes.
  • WalkMe's subscription model ensures continuous support and updates for enterprise clients.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Comprehensive Health Care Coverage for Medical, Dental, and Vision for our Employees and Families

401(k) with company matching program

Parental Leave programs

Vacation policy to encourage a healthy work-life balance

WalkMe offices are open during Covid-19 for those who chose to come (vaccines required) with in-person and virtual social activities to promote positive employee engagement

INACTIVE