Launch Excellence Lead - Sr. Marketing Manager

岗位名称

Launch Excellence Lead (Sr. Marketing Manager) / 上市卓越负责人（高级市场经理）

岗位目标与背景

ORBU未来将有多个新产品上市。为更好实现卓越上市、优化上市前准备并明确策略方向，设立Launch Excellence Lead (Sr. Marketing Manager)岗位。该岗位将从业务视角负责ORBU新产品在Brand Lead正式到岗前的上市前准备工作，作为关键业务接口对接产品相关事务，协同CSI、Market Access、Medical、Marketing、Supply、Regulatory及Global等团队，确保产品关键里程碑按期甚至加速达成，并为后续Brand Lead顺利接手奠定基础。

主要职责

•      牵头ORBU新产品在Brand Lead到岗前的上市前规划和准备工作，明确关键工作路径、时间表和交付物。

•      作为业务端关键接口，对接新产品相关事务，推动跨部门信息同步、问题解决和资源协调。

•      协同CSI、Market Access、Medical、Marketing、Supply、Regulatory及Global团队，确保上市策略、获批路径、准入策略、医学证据、供应准备和商业化计划保持一致。

•      推动关键上市里程碑达成，主动识别风险、依赖项和加速机会，并建立问题升级与决策机制。

•      基于市场洞察、竞争格局、患者路径和业务机会，制定初步产品策略、市场评估及中长期forecast model。

•      支持新产品商业案例、优先级排序和资源投入建议，为管理层决策提供业务分析和建议。

•      建立上市准备治理机制，包括项目节奏、跨部门例会、行动追踪、风险管理和关键决策记录。

•      在Brand Lead到岗后，完成策略方向、项目进展、关键风险、利益相关方和下一步行动的系统性交接。

任职资格与能力

•      8年以上医疗/制药行业经验；具备NPP、新产品规划或咨询经验者优先。

•      具备市场部或商业化岗位的新产品上市经验，熟悉从早期规划到上市准备的关键流程。

•      能独立制定产品策略、市场评估和中长期forecast model，具备较强的商业判断和数据分析能力。

•      有肿瘤领域经验者优先。

•      英语书面及口头沟通流利，能高效对接Global团队。

•      具备优秀的跨部门沟通、协调和影响力，能在矩阵组织中推动无直接汇报关系团队达成共识和行动。

•      具备优秀项目管理能力，能独立并行推进多个复杂项目，确保关键里程碑按期交付。

•      具备较强的结构化思维、问题解决能力和风险预判能力。

•      熟练使用PowerPoint、Excel等办公工具；具备forecast建模和业务分析能力。

岗位价值

•      提升ORBU新产品上市前准备的系统性、前瞻性和执行效率。

•      在Brand Lead到岗前补位关键业务牵头角色，减少上市准备空窗期。

•      加强中国团队与Global团队在策略、证据、资源和时间表上的对齐。

•      通过统一项目治理和风险管理机制，提升跨部门协作效率和决策质量。

•      帮助ORBU更早识别上市机会和潜在风险，推动关键里程碑按期或加速达成。

Job Position

Launch Excellence Lead (Sr. Marketing Manager)

Objective and Background

ORBU is expected to launch multiple new products in the coming years. To enable launch excellence, strengthen pre-launch readiness and clarify strategic direction, the Launch Excellence Lead (Sr. Marketing Manager) role will be established. From a business perspective, this role will lead pre-launch preparation before the Brand Lead is fully onboarded. The role will serve as the key business interface for product-related matters, work closely with CSI, Market Access, Medical, Marketing, Supply, Regulatory and Global teams, ensure critical milestones are achieved on time or accelerated, and enable a smooth transition to the future Brand Lead.

Role and Responsibility

•      Lead pre-launch planning and readiness for ORBU new products before Brand Lead onboarding, including workplan, timeline and key deliverables.

•      Serve as the key business interface for new product-related matters, driving cross-functional communication, issue resolution and resource coordination.

•      Partner with CSI, Market Access, Medical, Marketing, Supply, Regulatory and Global teams to align launch strategy, approval pathway, access strategy, evidence plan, supply readiness and commercialization plan.

•      Drive critical launch milestones, proactively identify risks, dependencies and acceleration opportunities, and establish escalation and decision-making mechanisms.

•      Develop initial product strategy, market assessment and mid-to-long-term forecast model based on market insights, competitive dynamics, patient journey and business opportunities.

•      Support business case development, prioritization and resource allocation recommendations to inform management decisions.

•      Establish launch governance, including project cadence, cross-functional meetings, action tracking, risk management and key decision documentation.

•      Ensure a structured handover to the Brand Lead once onboarded, including strategic direction, project status, key risks, stakeholder map and next-step actions.

Professional Qualification & Skills

•      8+ years of healthcare/pharmaceutical industry experience; NPP, new product planning or consulting experience is preferred.

•      Proven new product launch experience in marketing or commercial roles, with solid understanding of key processes from early planning to launch readiness.

•      Ability to independently develop product strategy, market assessment and mid-to-long-term forecast models, with strong business acumen and analytical capability.

•      Oncology experience is preferred.

•      Fluent written and verbal English communication skills, with ability to collaborate effectively with Global teams.

•      Strong cross-functional communication, coordination and influencing skills, with ability to drive alignment and action in a matrix organization without direct reporting authority.

•      Strong project management capability, with ability to independently manage multiple complex projects and deliver key milestones on time.

•      Strong structured thinking, problem-solving and risk anticipation capabilities.

•      Proficient in PowerPoint, Excel and other office tools; strong forecast modeling and business analysis capability.

Added Value

•      Improve the systematic planning, foresight and execution efficiency of ORBU new product pre-launch readiness.

•      Fill the critical business leadership gap before the Brand Lead is onboarded and reduce preparation downtime.

•      Strengthen alignment between China and Global teams on strategy, evidence, resources and timelines.

•      Improve cross-functional collaboration efficiency and decision quality through consistent project governance and risk management.

•      Help ORBU identify launch opportunities and potential risks earlier, and drive critical milestones to be achieved on time or accelerated.

 
 

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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