Full-Time

Senior Director

Performance Marketing

Confirmed live in the last 24 hours

Niantic

Niantic

501-1,000 employees

Develops augmented reality technologies and platforms

VR & AR

Senior

Seattle, WA, USA

Required Skills
Data Science
Tableau
Marketing
Looker
Data Analysis
Requirements
  • 14+ years of marketing experience with a focus on data-driven acquisition marketing and branded reach / awareness advertising media knowledge.
  • Experience leading performance marketing teams of 5+ individuals.
  • Experience managing an overall marketing budget of $50 million or more, with focus on advertising media and creative/production efforts.
  • Successfully built and shaped the planning and execution of complex, data-driven marketing programs including A/B experimentation, multi-touch attribution modeling, and causality testing,
  • Experience managing a high-output creative production process, from ideation to production to testing and deployment.
  • Familiarity with intermediate statistical methods and proficiency with popular analytics and data reporting tools (e.g., Looker, Amplitude, Heap, Tableau, etc.).
  • Familiarity with standard mobile app engagement, monetization, and advertising performance metrics, including DAU, MAU, ARPU, ARPPU, CPI, retention rates, and CTR.
  • Strong understanding of and experience in managing ATL (above-the-line) ad media campaigns and their role in driving 'top of funnel' user interest, especially when used in conjunction with user acquisition campaigns.
  • Expert in mobile attribution methods and platforms (e.g., Appsflyer, Adjust, etc.)
  • Deep knowledge of paid mobile ad media channels (e.g., Facebook Ad Manager, Google UAC, TikTok, Moloco, AppLovin, Unity, etc).
  • Strong knowledge of the privacy environment on mobile, as well as the measurement frameworks available from Apple and Google.
  • Demonstrated cross-functional communication and analytical skills to improve revenue prediction models and key performance indicators measurement.
  • Familiarity with ASO and industry standards to improve conversion rates.
  • Strong leadership presence and ability to lead both directly and through influencing executive team members to drive a given strategy in a fast-paced, global organization.
  • Effective communicator via both written and verbal communications. Asynchronous communications with others is also important given the global distribution of our team across geos and time zones.
  • Bachelor’s degree or equivalent experience in quantitative field, including but not limited to Computer Science, Engineering, Finance, Marketing, Data Science, Statistics, and Mathematics.
Responsibilities
  • Own the company’s performance marketing strategy, identifying the best use of resources to achieve scalable growth for our titles.
  • Lead the Performance Marketing team (including User Acquisition, Ad Media, and Ad Production/Creative staff) to drive product awareness and interest, acquisition of new users, and re-engagement of lapsed players, helping the company achieve its key business objectives.
  • Mentor and nurture the team with a culture of inclusion and collaboration, while building the best-in-class practices across growth fields.
  • Manage the creative production process across all advertising media campaign types, working with internal art teams as well as outsourced resources / agency partners.
  • Build trustworthy partnerships with cross-functional partners to guide the development of Niantic's marketing analytics infrastructure, including marketing automation, attribution, and analytics.

Niantic Labs specializes in developing a platform for augmented reality (AR) experiences, with a focus on mapping the world to support AR content anchoring. Their technology, Lightship, enables shared-state multiplayer, realistic occlusion, real-time meshing, and semantic segmentation to immerse users in the physical world through AR.

Company Stage

Series D

Total Funding

$780M

Headquarters

San Francisco, California

Founded

2011

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-14%

2 year growth

-14%