Full-Time

Email & SMS Marketing Manager

Posted on 2/17/2023

The Honest Company

The Honest Company

201-500 employees

Sustainable personal and household products

Consumer Goods

Compensation Overview

$90,000 - $124,000

Junior, Mid, Senior

Culver City, CA, USA

Required Skills
UI/UX Design
Tableau
JIRA
Marketing
Data Analysis
HTML/CSS
Requirements
  • Bachelor's Degree in Marketing, Communications or related field
  • 3-5+ years experience in a Email or CRM marketing role for a e-commerce company
  • ESP experience - Klaviyo
  • Experience with SFCC, JIRA, Atlassian, Excel and Tableau
  • Comfortable working in Analytics tools
  • Knowledge of current CRM trends
  • Strong analytical skills
  • Excellent written and verbal communication skill
Responsibilities
  • Develop and oversee the end-to-end email production process for promotional and transactional email + SMS deployments (lifecycle, special promotions, offers, loyalty, rewards, etc.)
  • Run day-to-day operations of our CRM program, including: Email Marketing, Push Marketing, In-App Marketing, and connected eCommerce Projects
  • Manage the Performance, Engagement and Retention email + SMS campaign process from end to end for both our Shop and Subscription business; this includes strategy, editorial content plan, production, reporting, and analysis
  • Provide content direction for internal Creative team including: leading Creative briefs for program assets, copy and design feedback on email + SMS campaigns
  • Work closely with Technology to ensure the email program is running smoothly and lead future improvement projects
  • Work closely with the eCommerce team to ensure CRM efforts are continued on honest.com and create a cohesive customer journey
  • Own company-facing reporting for all CRM efforts, help monitor and report on core KPIs to identify areas for improvement. Produce weekly email summary reports in partnership with our agency strategist
  • Lead vendor relationships connected to our CRM efforts, including our ESP and email marketing agency
  • Translate CRM initiatives into delivery requirements, including but not limited to: email design templates, segmentation structure, user experience flows, and more
  • Assist Head of Product in building out Loyalty efforts for honest.com via email + SMS campaigns and automations
  • Partner with internal and external stakeholders
  • Customer segmentation, personalization and optimizing related strategic priorities
  • Build and send customer surveys, working in partnership with Brand Marketing and UX/UI
  • Maintain pulse on email best practices, technologies, trends, CAN-SPAM laws and monitor email campaign deliverability, ensuring high inbox success rates
Desired Qualifications
  • Basic knowledge of html is a plus

The Honest Company offers a range of safe, sustainable, and well-designed personal care, beauty, baby, and household products, including diapers, wipes, skincare, and makeup. Their products utilize sustainable packaging and are available through their website and at numerous retail locations across the United States, Canada, and Europe.

Company Stage

Series E

Total Funding

$497M

Headquarters

Los Angeles, California

Founded

2012

Growth & Insights
Headcount

6 month growth

0%

1 year growth

7%

2 year growth

16%
INACTIVE