Interim Head of Digital & Ecommerce

About the role

Healthybaby is hiring an experienced DTC and Amazon operator to lead our digital business while our SVP, Digital is on parental leave. You will own revenue for Healthybaby.com and Amazon, lead a small digital team, and manage our agency partners. You will also stay close to the work. This role is roughly half strategy and half hands-on execution, including work directly in Shopify.

Our digital roadmap, agencies, and team are in place. Your job is to keep momentum, hit the plan, and hand back a healthy business.

What you'll own

Business leadership

• Own channel revenue for Healthybaby.com and Amazon against budget, including budgets, ROI tracking, and KPI reporting.
• Keep the existing digital roadmap, campaigns, and subscription growth plans on track.
• Build and present the Weekly Business Review, the weekly cross-functional deck, and ad hoc executive updates.
• Serve as the main bridge between digital and marketing, creative, product, operations, and customer service.

Performance marketing and Amazon

• Direct our performance agency across Meta, Google, TikTok, and other paid channels. Monitor ROAS, CPA, CAC, and traffic using Triple Whale and our Analytics Consultant.
• Oversee Amazon performance with our Amazon agency and Analytics Consultant.
• Set strategy, budgets, and KPIs for affiliate with the Digital Marketing Manager, including IO approvals and promo communication.
• Guide email strategy in Klaviyo: review briefs and creative, and resolve technical issues weekly.

Site, subscription, and customer experience

• Manage our Shopify development agency on site feedback, the 2027 roadmap, and new theme launches.
• Upload new products and keep product information current.
• Own subscription performance in Recharge, with a focus on churn.
• Lead UX and conversion rate optimization with web developers and customer service.
• Fix order and customer issues in Shopify with the Customer Service Manager, and improve Gorgias automation.
• Direct our GEO/SEO agency and coach the team member who creates content.

Team and operations

• Manage and mentor the digital team through regular 1:1s.
• Oversee the performance and security of the site, ad accounts, apps, and automated email flows.
• Hold agencies and vendors to their timelines.
• Handle operational tasks, including daily numbers, Bazaarvoice review seeding, and the monthly promo and gifting tracker.

How success is measured

Success means hitting our digital plan for December through March and handing back a healthy business, team, and roadmap. You will be measured on:

• Healthybaby.com and Amazon revenue against plan
• Efficient customer acquisition across paid media and affiliate, within budget
• Subscriber growth and retention
• On-time delivery of planned launches, campaigns, and site releases
• A clear weekly read on the business for leadership
• An engaged team and accountable agency partners
• A smooth handback to the returning SVP, Digital

We will share detailed targets with finalists.

Who you are

Must-haves

• 8+ years in ecommerce, with at least 3 years leading a DTC business that has an Amazon channel. Consumer products preferred.
• Comfortable working directly in Shopify (orders, products, themes, apps), not only managing people who do.
• Experience directing performance, Amazon, and development agencies against clear KPIs and budgets.
• Fluent in DTC metrics (ROAS, CAC, LTV, churn, TACoS) and able to turn them into a clear weekly story for executives.
• Able to ramp fast: you have stepped into a running business before and contributed.
• Available for the full engagement, December 2026 through early April 2027.

Nice-to-haves

• Experience in baby, kids, personal care, or consumer goods.
• Subscription commerce experience, ideally with Recharge.
• Experience with Klaviyo, Triple Whale, Gorgias, or Bazaarvoice.
• Prior interim, fractional, or consulting leadership roles.