Senior Salesforce Marketing Cloud Specialist

As one of the world’s leading independent global investment firms, Invesco is dedicated to rethinking possibilities for our clients. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world. If you're looking for challenging work, intelligent colleagues, and exposure across a global footprint, come explore your potential at Invesco.

Job Description

We have an outstanding benefits package which includes:

Your Role:

We are seeking a hands-on SFMC practitioner to join the marketing enablement team as a Senior Analyst, Marketing Enablement.

The role will help deliver personalised, data-driven customer experiences across digital channels using Salesforce Marketing Cloud, Account Engagement, and Marketing Cloud Personalization, while also supporting web and tracking initiatives.

It combines hands-on platform execution, tracking, data integration, segmentation, experimentation, and cross-functional support to drive effective marketing activation.

The individual will translate business requirements into practical technical solutions across our marketing technology stack.

What you will be doing:

• Execute and maintain core Salesforce Marketing Cloud components, including Contact Builder, Data Extensions, Email Studio, and data relationships.

• Configure, manage, troubleshoot, and optimise Salesforce Marketing Cloud Personalization assets including behaviours, events, user profiles, recipes, campaigns, templates, experiments, and real-time decisioning logic.

• Support Pardot/Account Engagement execution, including form handlers, email templates, tracking, and landing pages.

• Work with data, CRM, web, and technology teams to establish data flows, troubleshoot issues, execute segmentation, and refine targeting and personalisation logic.

• Own and enhance JavaScript-based tracking implementations used for behavioural data collection, including updates to vendor-built scripts where needed.

• Partner with activation, CRM, data, and web teams to provide technical recommendations, translate business requirements into implementable solutions, and improve processes across SFMC, Personalization, Pardot, CRM, and web platforms.

• Own, maintain, and enhance JavaScript tracking scripts and support the HTML, AEM, and web integration changes needed for personalisation activation, including validation of UTMs, custom events, cookies, iframes, pixels, and data layer pushes.

• Translate business requirements into implementable MarTech solutions and provide technical recommendations, documentation, and process improvements to support best practice and platform adoption.

What your will bring:

• Proven hands-on experience in Salesforce Marketing Cloud, Pardot/Account Engagement, or related MarTech platforms.

• Experience supporting SFMC Personalization, Contact Builder, Email Studio, and campaign execution.

• Practical experience with data integration, tracking setup, and behavioural data capture.

• Experience with browser developer tools and structured script change management is desirable.

• Knowledge of Email Studio, including templates, personalisation, and configuration.

• Knowledge of Pardot form handlers, completion actions, tracking, and landing pages.

• Proven understanding of cookies, UTMs, pixels, web tracking, event capture, and customer behaviour data.

• Knowledge of GDPR, consent management platforms (CMPs), and compliant tracking practices is desirable.

• Familiarity with Salesforce Data Cloud, Adobe Analytics, Google Tag Manager, AEM components, and front-end integration patterns is desirable.

• Certified Salesforce Marketing Cloud Administrator or equivalent platform credentials

• Communication skills with the ability to collaborate effectively with marketing, data, CRM, and web teams.

• Able to translate business requirements into practical technical solutions.

• Detail-oriented, curious, and comfortable troubleshooting across platforms and data flows.

• Comfortable working across cross-functional teams and balancing technical execution with business needs.

Disability Confident Scheme :

Applicants who opt in to the Disability Confident Scheme and meet the ‘minimum criteria’ for the role will be offered an interview. We are committed to providing an inclusive recruitment process for all candidates who make an application. By opting-in to this scheme, applicants will be disclosing that they have a disability solely for the purpose of the Disability Confident Scheme.

The Disability Confident Scheme only guarantees an interview – it does not automatically mean that applicants interviewed will gain employment with Invesco at that time.

To apply through the Disability Confident Scheme, you’ll need to firstly ensure you have applied for the role via our external careers page. Following this, you’ll need to email us at [email protected] confirming your wish to opt-in, alongside your contact details and the title of the role you wish to apply for.

Full Time / Part Time

Worker Type

Job Exempt (Yes / No)

Workplace Model

Pursuant to Invesco’s Workplace Policy, employees are expected to comply with the firm’s most current workplace model, which as of October 1, 2025, includes spending at least four full days each week working in the role's advertised office. This reflects our belief that spending time together in the office helps us build stronger relationships, collaborate more easily, and support each other’s growth and development.

If this sounds like you, we’d love to hear from you! We want all of our candidates to shine during the application and selection process, so if you need any adjustments to be made, please send an e-mail to [email protected]. Please include your name, the job you are interested in, and the type of adjustment you need (for example; breaks during your interview, remote interviews, additional time for assessments or other required adjustments)

We promote a working environment that welcomes everyone and creates inclusive teams, celebrates difference and encourages everyone to be themselves at work.

Our commitment to the community and environmental, social and governance investing:
We partner with charitable organisations globally to make an impact in the communities where we live and work. Our people are encouraged to support the charities they feel most passionate about.  We are also committed to environmental, social and governance (ESG) investing. We serve our clients in this space as a trusted partner both on specific responsible investment product strategies as well as part of our commitment to deliver a superior investment experience. 

Recruitment Agencies: 
Invesco has an in-house recruitment team, which focuses on sourcing great candidates directly. Invesco will not accept unsolicited resumes from agency or search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired. When we do use agencies, we have a PSL in place, so please do not contact hiring managers directly.

Regulatory:
This position may fall in-scope of one or multiple regimes/directives.