Acquisition Marketing Manager, Small Business

Wistia is looking for an experienced acquisition marketing manager to help us develop and execute our strategy for acquiring, engaging, and converting our small business segment. The ideal candidate is a customer-centric marketer who can turn insights into action and optimize our self-serve funnel. You will collaborate closely with our brand and content marketing teams to drive organic and direct leads and their subsequent revenue in our small business customer segment (currently defined as <50 employees).

Responsibilities:

• Maintain a deep understanding of our potential customer’s pain points and opportunities with video in order to develop marketing campaigns that resonate with our ideal customers. 
• Be the marketing team’s point person for all self-serve related activities helping our org work in tandem to forecast lead volume, and a world class experience for people considering Wistia’s offering. 
• Drive the strategy, day-to-day management, and optimization of our SEO roadmap in partnership with our website team and agencies. 
• Help our content and creative teams conduct keyword research, competitive analysis, content brief creation, and organic performance tracking.
• Report on the ROI related to all SEO activities, including copywriting, agency support, and any other work required to meet SEO objectives.
• Use web traffic, site engagement data, and in-product metrics to prioritize self-serve opportunities and report on the business impact of your optimization efforts.
• Co-create and execute on our CRO (Conversion Rate Optimization) roadmap with your counterparts in Brand Marketing, Growth PDE, and Analytics.
• Be a marketing leader at Wistia. Collaborate closely with other marketing teams. Be a part of an elite, creatively-driven marketing organization that other companies look to for inspiration and guidance. 
• Develop, execute, manage and measure small business demand generation strategies and programs that help our GTM teams hit their goals.

Qualifications: 

• Strong knowledge of Search engine optimization (SEO) programs and best practices.
• Experience with hypotheses-driven A/B testing, experiment design, and basic statistical analysis.
• Ability to partner with the design and website team to create experiences that are positive for the brand, delightful for the user, and impactful for the business key performance indicators.
• Have a data-driven mindset and be comfortable using tools like Google Analytics, Google Search Console, SEMRush, Mode, and Excel to synthesize data sets, identify opportunities, monitor performance, and report on progress.
• Deep experience developing holistic customer-centric customer acquisition marketing strategies from scratch
• 3-5 years managing a company’s organic search strategy or in tandem with a vendor.  
• Experience building acquisition and growth strategies in both freemium/self-serve and sales-driven environments.
• Deep understanding of the full range of marketing tactics and emerging marketing trends
• Experience managing teams and fostering career growth. 

Working at Wistia

We try to ensure Wistia is an inclusive and diverse place where everyone feels happy, fulfilled, respected, comfortable, and welcome. We’re proud to be an equal opportunity workplace. We care a lot, so our benefits are actually benefits, not just the fun stuff like swag and snacks in the office (though we also have lots of those too!).
We know the biggest investment we can make is in our employees, so we provide:

• A great compensation package
• 401k with 3% company contribution, regardless of whether you contribute
• Profit Sharing
• Stock Options
• Flexible hours
• Fully paid healthcare coverage for you and your family (including vision & dental) and a healthcare FSA
• Up to 16 weeks paid family leave
• Unlimited & untracked vacation and sick leave
• Personal budget for learning & development
• Transportation subsidies

Location/Remote Opportunities
We have a beautiful office in Cambridge, MA, but we are a hybrid workplace. This means permanently remote applicants will be considered, but we’ll prioritize local applicants, those willing to relocate, or those within 3 hours of EST.

Wistia provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.