Integrated Account-Based Marketing Manager - Multiple Teams

Overview

Application Deadline: Ongoing until positions are filled.

to apply, please visit the TP Careers site at https://www.tp.com/en-us/careers.

About TP

TP is a leading global provider of digital business services. We partner with the world's most prominent brands to optimize operations through advanced technology and sustainable business practices. With a global workforce of 500,000 across 300 languages, we are a force for good in our communities and for our clients.

Benefits of working with TP include

TP offers benefits to you and your family. Eligible team members can take advantage of our comprehensive health benefits, which may include medical, vision, and dental.

We invest in and prioritize the mental health and well-being of our team members by providing resources, including Employment Assistance Programs, space in the form of health and personal time off (HPT), and leave programs as eligible.

We offer benefits and tools to help our team members and their families for their financial future. This includes offering competitive 401(K) plans, life insurance, supplemental medical coverage, critical care insurance, pet insurance, FSA plans, and retailer discounts.

Career Growth and Culture

At TP, we prioritize a culture of inclusion and diversity where every employee feels valued. We provide a platform for limitless career advancement, fostering an environment where ambition and high performance lead to long-term success. 

TP is committed to supporting those who serve. We welcome applications from active-duty service members, veterans, and military families. 

Equal Opportunity Employer 

TP is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 

If you require reasonable accommodation during the application process, please contact us at 877-877-3944 or contact us here.  Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation-related requests.

Purpose 

We’re seeking a dynamic Integrated Account-Based Marketing (ABM) Manager to lead the strategy and execution of targeted, multichannel marketing programs that drive pipeline growth, revenue, and market share across TP’s Technology, Cable, Media & Telecom (CMT), and Travel & Hospitality verticals.    

Reporting to the Sr. Manager of Integrated Vertical Marketing, this role will serve as the integrated ABM marketing lead for a portfolio of strategic enterprise and midmarket accounts across these industries. You will manage 1:1, 1:Few, and 1:Many ABM programs, working closely with Sales, SDRs, Operations, Solution Marketing, Industry Leaders, and other Marketing teams to create personalized, data-driven engagement with high-value accounts and buying committees.    

The role requires a strong understanding of the business challenges facing Technology, CMT, and Travel & Hospitality organizations and the ability to translate those challenges into differentiated marketing strategies and campaigns. You will develop account-based programs that connect TP’s capabilities across Customer Experience Management (CXM), Data Services, Trust & Safety, Sales Outsourcing, Technology Consulting & Services, and digitally enabled business services to the priorities of target accounts.    

You will own integrated marketing strategy end to end — including account selection and segmentation, account and persona intelligence, messaging, campaign strategy, content, digital demand generation, events, budget management, measurement, and optimization. You will work closely with Sales and industry leadership to identify whitespace opportunities within existing accounts, prioritize high-potential prospects, leverage intent and engagement signals, and accelerate opportunities through the buyer journey.    

The ideal candidate is a strategic, hands-on B2B marketer who understands ABM, enterprise buying journeys, complex B2B services, and vertical marketing and can move seamlessly between strategy and execution. Experience marketing CXM, BPO, data services, trust & safety, sales outsourcing, technology consulting, or IT services is highly desirable.    

This position is 100% work at home. While this position will be working from home, this candidate must be located within the US or Canada and be eligible to work in the US or Canada without sponsorship. 

Responsibilities

Your Responsibilities 

Serve as the primary integrated ABM marketing lead for the Technology, CMT, and Travel & Hospitality verticals across customer experience, digital transformation, AI, data, cloud, trust & safety, technical support, sales growth, and technology services.    

Develop and execute personalized 1:1 campaigns and scalable 1:Few and 1:Many ABM programs to engage priority accounts and buying committees.    

Partner with Sales and industry leaders to identify and prioritize target accounts based on revenue potential, propensity to buy, existing relationships, whitespace, intent, engagement, and strategic fit.    

Develop account strategies that address both new-logo acquisition and expansion opportunities within existing TP accounts.    

Build and continually refine account segmentation, persona strategies, buying committee maps, and engagement plans.    

Translate industry trends and account-specific business priorities into compelling marketing strategies and campaigns.   

Identify opportunities to connect multiple TP capabilities and solutions to specific account challenges and business priorities.     

Partner with Industry and Solution Marketing to develop vertical-specific plays, messaging, content, and campaigns.     

Build programs that differentiate TP from traditional BPO providers by positioning the company as a strategic partner across CX, AI, data, technology, and business transformation.  

Develop differentiated ABM strategies based on the unique needs of each vertical:     

Technology / CMT: customer acquisition and retention, customer experience, network and digital transformation, revenue growth, technical support, Trust & Safety, and customer operations.   

Travel & Hospitality: guest experience, loyalty, revenue growth, digital transformation, customer care, reservations, sales, Trust & Safety, and operational efficiency.   

Qualifications

Qualifications 

7+ years in B2B marketing for BPO, professional services, IT services, or SaaS, including 3+ years in ABM roles marketing to senior decision makers within the cable, media, telecom, technology and travel verticals.  

Demonstrated fluency with key buyer personas — customer experience, data and analytics, AI/ML, finance and accounting, trust and safety executives — and with how these sectors’ budget cycles and partner/reseller motions shape campaign timing and messaging.  

Expertise in marketing tools such as Marketo, Demandbase, LinkedIn, and Salesforce.   

Proven ownership of end-to-end integrated marketing strategy — account selection, persona messaging and content, channel plan, budget, execution, and pipeline attribution.  

Deep hands-on digital marketing expertise (paid media, programmatic/account-based advertising, email, webinars, content syndication) paired with proven event marketing ownership, from tradeshow strategy and booth experience through executive roundtables and post-event pipeline conversion.  

Proven ability to deliver high-ROI campaigns in a fast-paced environment.   

Strong project management, analytical, and communication skills.  

Please expect reasonable travel for this position – approximately 15–20% to support event execution and client/partner engagement, based on the needs of the business. 

Soft Skills 

• Process Excellence 

• Collaboration 

• Communication 

• Emotional Intelligence 

• Open-Mindedness 

• Critical Thinking 

• Solution Orientation 

• Entrepreneurship 

• AI Proficiency 

• Data Literacy  

Be Part of Our TP Family

It is our mission to always provide an environment where our employees feel valued, inspired, and supported, so that they can bring their best selves to work every day. We believe that when employees are happy and healthy, they are more productive, creative, and engaged. We are committed to providing a workplace that is conducive to happiness and a healthy work-life balance. We also believe that to be our best selves, we need to be surrounded by people who are positive, supportive, and challenging. We are committed to creating a culture of inclusion and diversity, where everyone feels welcome and valued.

Compensation: 90000 to 100000 (USD)