Director – Digital Marketing
Remote CA or WA
Posted on 4/4/2024
Aircall

501-1,000 employees

Cloud-based call center
Company Overview
Aircall believes in the power of conversation. They want to empower every professional to have rich conversations, so they can focus on closing deals and delighting customers.

Company Stage

Series D

Total Funding

$237.6M

Founded

2014

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

13%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
SEO
Google AdWords
Marketing
Looker
CategoriesNew
Growth Marketing
SEO Marketing
Growth & Marketing
Requirements
  • Senior experience in performance and/or digital marketing, preferably in the B2B SaaS space (10 years)
  • Attribution and data expertise including GA4, GSC, Looker and others
  • Experience with international digital acquisition (NA, EMEA & APAC)
  • Experienced advertiser on digital advertising platforms like Adwords, Display, Affiliate programs, Facebook, Linkedin, etc.
  • Strong on and off-page SEO experience
  • Experience managing large budgets at a global level and being accountable for ROI
  • Metrics-driven mindset, with critical thinking and problem-solving skills
  • Great management skills, you will be a leader for an international team
  • Excellent team player with strong communication, you understand an integrated approach across our marketing channels and work collaboratively to achieve team success
Responsibilities
  • Set up and develop a global digital strategy to drive inbound and enable predictive spend and positive ROAS
  • Own digital channels to feed marketing and sales funnel and oversee digital customer acquisition strategy with advanced audience targeting (SEO, Google Ads, Paid social, ranking websites…)
  • Work and manage the SEO experts to optimize site traffic and conversion
  • Manage an international team of digital specialists (Paid Search, Organic Search, Paid Media...) manage their career development, their aspirations, and ensure the well-being of everyone
  • Define overall digital campaign strategy; execute global marketing campaigns (evergreen & seasonal campaigns in line with Market trends): align to the global marketing campaign calendars, identify opportunities, prioritize projects, monitor performance and analyze results
  • Analyze and report weekly results, implement corrective actions quickly if needed and work with the operations to determine and prioritize data views needed to optimize digital efforts and track results
  • Report to the leadership team inbound performance, tactical and strategic plan
  • Enable full-funnel performance analysis and align investment decisions with performance targets
  • Collaborate with the field, program, product marketing, content, studio and brand teams to develop and implement a coordinated strategy for acquiring multichannel prospects
  • Manage external agencies, freelancers and budgets