Keyholder
About the job
- A high school diploma or GED is required.
- At least 2 years of retail experience are required.
- Advanced computer skills, including Microsoft Excel and Microsoft Word, are required.
- The ability to bend, stoop, and kneel and lift up to 50 pounds is required.
- The ability to work varied hours and days, including nights, weekends, and holidays as needed, is required.
- Strong attention to detail and proficient oral and written communication skills are required.
- The ability to multitask, stay organized, take initiative, and work with minimal supervision is required.
- Present and sell merchandise in alignment with the brand, offering personalized suggestions to customers.
- Build and maintain a personal client book to foster repeat business.
- Share product knowledge with customers, providing recommendations on sizing, fashion, and complementary items.
- Participate in store meetings and contribute to sales and service performance goals set by management.
- Learn and effectively use the point-of-sale system for register transactions, inventory receiving, transfers, and store opening and closing procedures.
- Troubleshoot point-of-sale issues when the Store Manager or Assistant Store Manager is absent.
- Operate the store in accordance with established company policies and procedures.
- Provide management with feedback and suggestions on merchandising strategies to improve sales.
- Offer ideas to grow and enhance the business, including merchandising, staffing, floor displays, store fixtures, promotions, philanthropy, community engagement, and offsite pop-ups.
- Safeguard store assets and maintain inventory integrity.
- Prevent inventory shrinkage to a reasonable and appropriate extent.
- Assist with cycle counts and year-end comprehensive physical inventory.
- Open and close the store and register when the Store Manager or Assistant Store Manager is absent.
About the company
The Beaufort Bonnet Company creates heirloom-quality children’s clothing and accessories with a classic Southern look. It started with a handmade bonnet and expanded into a full line for babies and kids, including dresses, rompers, swimwear, and pajamas, made with high-quality materials like Pima cotton. The brand sells directly to consumers through its online store and through a wholesale network of retail stores and specialty boutiques. What sets it apart is its heritage-inspired, traditional silhouettes and craftsmanship rooted in heirloom values, along with an origin story tied to a sentimental bonnet and a long-standing craftsmanship tradition. Now part of Oxford Industries, the company remains focused on timeless, durable pieces designed to be passed down through generations. Its goal is to celebrate childhood with durable, heirloom-quality clothing that parents and grandparents can treasure and share across families.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Lexington, Kentucky
Founded
2012
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Simplify's Take
What believers are saying
- Oxford opened Mashpee Commons in June 2025 and maintained nine corporate stores.
- Store-locator updates in May 2026 show eight active corporate locations and multiple signature stores.
- Emerging Brands grew 11.3% in FY2026, signaling Beaufort Bonnet still drives Oxford growth.
What critics are saying
- Oxford’s Q2 2026 sales fell to $394 million, pressuring capital for smaller brands.
- Shein Kids and PatPat undercut premium childrenswear pricing, squeezing Beaufort Bonnet’s margin.
- If Emerging Brands stall, Oxford reallocates inventory and store budgets toward Tommy Bahama.
What makes The Beaufort Bonnet Company unique
- Heirloom Southern childrenswear and gifting positioning remains rare among national brands.
- Oxford Industries backs distribution, cash, and merchandising behind Beaufort Bonnet’s expansion.
- Signature-store model creates local-brand intimacy across affluent enclaves like Kiawah, Mashpee, and Carmel.
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Benefits
- Health Insurance
- Wellness Program
- 401(k) Retirement Plan
- 401(k) Company Match
- Paid Vacation
- Employee Stock Purchase Plan
- Tuition Reimbursement
- Employee Discounts
- Flexible Work Hours